
LEAP Listens
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Latest episodes

Nov 8, 2022 • 14min
Episode 11 | Series One Wrap Up - What We Learnt
In this final episode, Roger and Sara talk through all the learnings and takeaways of all the guests featured in Series One of LEAP Listens. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Sep 6, 2022 • 20min
Episode 10 | How to recruit more women into STEM with Dr. Anne-Marie Imafidon MBE
In this final interview of Series One, Dr.Anne-Marie, Co-founder of Stemettes, shares her experience and knowledge with Sara and Roger about how organisations can inspire and attract and recruit more women into STEM roles. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 12, 2022 • 16min
Episode Nine | Do employer brands really exist? with Mark Horley
Creative Officer & Co-Founder of Tonic, Mark Horley discusses the convergence of the consumer brand and the employer brand into something which is simply just, the brand. A fascinating chat with one of the industry's best-known and highly-regarded creative figures.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

May 25, 2022 • 16min
Episode Eight | Recruitment Marketing Analytics with Rob Ryan
Data, data everywhere. With so much information coming at you, how do you know what to pay attention to? Rob Ryan, Employer Branding & Marketing Manager at Serco, chats to Sara and Roger about his approach to successfully navigating the sea of data. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

May 25, 2022 • 15min
Episode Seven | Employee engagement and the impact on your customers with Pete Markey
If you want your customers to truly experience your brand’s purpose, you’ve got to get your culture right. Pete Markey, CMO of Boots UK, delivers useful insights and actionable advice on how to land your purpose with your people.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 27, 2022 • 15min
Episode Six | The Future of Employer Branding with Susan LaMotte
Sara and Roger chat to Susan LaMotte, CEO of exaqueo and an employer branding expert about the future of employer branding. Susan gives her thoughts and insights about how the employer value proposition (EVP) has evolved. Find out how. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 8, 2022 • 15min
Episode Five | Internal comms in a virtual workplace with Arion Baranowski
What will the future of internal comms look like in a virtual and hybrid workplace? Arion discusses the challenges internal comms teams faced during lockdown and the positives that have come out of it.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Mar 24, 2022 • 14min
Episode Four | Storytelling in recruitment marketing with David Phillips
Discussing the importance of storytelling in recruitment marketing to attract and hire candidates, and how to ensure authentic stories are communicated consistently. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 24, 2022 • 16min
Episode Three | The employer tone of voice with Andy Rigden
In the third episode, Sara and Roger are joined by Andy Rigden, an experienced and award-winning copywriter. The discussion revolves around the employer tone of voice and provides some great tips on writer's block. Plus you get to hear Roger’s analogy on the difference between ‘tone’ and ‘voice’. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 3, 2022 • 14min
Episode One | A great time to be in Employer Branding
In our first episode Sara and Roger discuss why it’s a great time to be in the employer branding and recruitment marketing industry. Their conversation covers working as a creative and how the world has changed for employers post-pandemic. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk