

LEAP Listens
Sara MacGregor and Roger Cayless
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Episodes
Mentioned books

May 2, 2023 • 18min
Episode 27 | The Perfect Match: How employer branding and recruitment marketing work together with Gina Godsiff
In this episode, LEAP Listens welcomed Gina Godsiff to the podcast to share her expertise on the topic of how employer branding and recruitment marketing should work together. Gina delves into strategies for appealing to both passive and active job seekers and offers practical advice on making your company more attractive to potential employees.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 24, 2023 • 22min
Episode 26 | Is there such thing as a global employer brand? With Charu Malhotra
Charu sits down with Sara and Roger to discuss the complexities of developing a unified employer brand that can resonate with diverse audiences across different regions. As organisations expand their reach globally, it’s becoming increasingly important to understand the cultural nuances that impact how employer brands are received in various parts of the world.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 20, 2023 • 16min
Episode 25 | The benefits and challenges of an intergenerational workplace with Gerry Anyanwu
In the first episode of Series 3 of the LEAP Listens podcast, Roger and Sara are joined by Gerry Anyanwu to discuss the advantages and difficulties of having an intergenerational workforce. They explore how diverse perspectives and experiences can lead to innovation, while also acknowledging the potential for communication barriers and generational stereotypes.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 3, 2023 • 15min
Episode 24 | Bringing your employer brand to life with creative storytelling with Kerri Elliot
Sara and Roger are joined by Kerri, Creative Lead at LEAP Create. Kerri discusses the techniques to creatively portray your EVP and employer brand through storytelling. Kerri also reveals the essential elements that play a vital role in bringing your employer brand to life.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Mar 27, 2023 • 16min
Episode 23 | Creativity and beyond with Dan Turner (and Molly)
Sara and Roger teamed up with the skilled creative specialist, Dan Turner, to discuss the advantages of involving the creative team earlier in the briefing process in order to delve deeper into the creative challenge and unearth valuable insights. Adding to the excitement, they also welcomed a special guest, Molly, a 2.5-year-old cockapoo, who made history as the first pet on the podcast!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 28, 2023 • 15min
Episode 22 | How not to kill your employer brand, with Ryan Hemmant
Join Roger and Sara with guest Ryan as they discuss how a bad candidate experience can harm your employer brand. Is it time for the employer experience to match the consumer experience? Tune in to find out.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 28, 2023 • 19min
Episode 21 | Can you put a price on happiness at work? With Matt Phelan
In this episode, Roger and Sara are joined by Matt Phelan, a renowned expert in the field of employee engagement and happiness at work. Together, they discuss the importance of creating a positive and fulfilling work environment and how it can lead to improved performance and better business results. But most importantly how happiness and the well-being of your employees should be a number one priority for businesses in 2023.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 22, 2023 • 16min
Episode 20 | Starting out on an employer branding journey with Jade Wright
As someone who is fairly new to this field, Jade shares her experiences with Roger and Sara on starting off on her employer branding journey. Jade talks about how she is focusing on raising the profiles of employees through creative storytelling, and how she wears many hats in her role. Discover how you too can embark on your own journey towards creating a powerful employer brand.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 17, 2023 • 14min
Episode 19 | Are your policies undermining your employer brand? With Chloe Milham
The employee handbook and policies can be outdated, dull and hard to read. But what is the opportunity to transform these into engaging, employee centric documents and ensure they represent a positive culture. Find out from Chloe the impact your policy documents have on the employee experience and the importance of accessibility. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 6, 2023 • 18min
Episode 18 | Optimising social media for recruitment marketing with Taylor Setterfield and Roz Bache
Our hosts, Sara and Roger, are joined by Taylor and Roz, two experts in the field of recruitment marketing. Sharing their insights on why paid social media should be a crucial part of your marketing strategy, not just to attract new candidates, but also to build and maintain brand awareness.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk


