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Once Upon a Business

Latest episodes

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Apr 20, 2023 • 11min

The Threads That Connect Us

To find out more, head to coachesconsole.com/gettraining.Story coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin…“When the weaver returned, she noticed that a bundle of thread was missing and knew that her friend had taken it…– Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story Coach  Lisa Bloom’s book, The Story AdvantageCredits:Host: Lisa BloomProducer: Cynthia LambExecutive Producer: Danny InyAssembled by: Geoff Govertsen and Michi LantzAudio Post Supervisors: Evan Miles and Christopher MartinAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Love and CircumstanceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: The Threads That Connect Us coming soon.~~~~~
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Apr 6, 2023 • 17min

Chasing False Magic

To find out more, head to coachesconsole.com/gettraining.Story coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin…“The ball was magic. Whoever chased it would lose all sense of time. They would forget everyone and everything they loved. Nothing would matter except getting that ball.”– Lisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story Coach  Lisa Bloom’s book, The Story AdvantageCredits:Host: Lisa BloomProducer: Cynthia LambExecutive Producer: Danny InyAssembled by: Geoff Govertsen and Michi LantzAudio Post Supervisors: Evan Miles and Christopher MartinAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: CamargueArtist Name: Alice In WinterWriter Name: Adrian Dominic Walther, Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Chasing False Magic. Coming soon.~~~~~
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Mar 23, 2023 • 17min

Promises and Greed

To find out more, head to coachesconsole.com/gettraining.Story coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin….“Are we all a product of our environment, destined to never stretch beyond those influences that surround us? I like to think not. I'd like to believe we all have the potential to do the right thing, to stand up for what we believe in.”– Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story Coach  Lisa Bloom’s book, The Story AdvantageCredits:Host: Lisa BloomProducer: Cynthia LambExecutive Producer: Danny InyAssembled by: Geoff Govertsen and Michi LantzAudio Post Supervisors: Evan Miles and Christopher MartinAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: Places in DreamsArtist Name: Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Mind MeldArtist Name: AeroplanesWriter Name: David ThulinPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name: HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONSFX Trumpet Royal Fanfare provided by Orangefreesounds/ Pond5Episode transcript: Promises and Greed. Coming soon.~~~~~
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Mar 16, 2023 • 21min

Presenting Behind The Launch

To find out more, head to coachesconsole.com/gettraining.Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.  Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.Resources or websites mentioned in this episode:MiraseeCredits:Producer and Writer: Cynthia LambOrganizer: Geoff Govertsen Executive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMusic and SFX credits: Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTIONTrack Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Presenting Behind the Launch Coming soon. ~~~~~
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Mar 2, 2023 • 36min

Presenting For Better or For Work (Gary and Meg Hirschberg)

To find out more, head to coachesconsole.com/gettraining.Lisa Bloom, host of Once Upon A Business, presents Mirasee FM’s new podcast, For Better or For Work. What’s it like to be partners in business and in life? Mirasee owners Danny Iny and Bhoomi Pathak tackle the unique challenges as well as benefits of working with a spouse or significant other. Each episode features a guest couple who also share their experiences, perspectives, and hard-earned wisdom. Meg Cadoux Hirshberg is founder of The Anticancer Lifestyle Foundation, a non-profit dedicated to promoting evidence-based lifestyle transformation for cancer survivors.For 15 years Meg was a freelance non-fiction writer, whose work appeared in Yankee, New Hampshire magazine, and the Boston Globe magazine, among other publications. In 2009, she began writing a regular column for Inc. magazine called “Balancing Acts” that explored work-life balance and the intersection of family and business in an entrepreneurial setting. Meg’s book, For Better or For Work: A Survival Guide For Entrepreneurs and Their Families, expands on her column topics. Axiom Business Book Awards, AMEX Open Forum, and entrepreneur magazine cited Meg’s book as one of the best business books of 2012. Meg has also written two yogurt cookbooks.She is married to Gary Hirshberg, chairman and co-founder of Stonyfield Yogurt. The couple has three children.Gary Hirshberg is cofounder, chief organic optimist, and former longtime CEO of Stonyfield Organic, the world’s leading organic yogurt producer. He is also cofounder and chair of two organic advocacy and education NGOs and the Hirshberg Entrepreneurship Institute, which supports mission-driven entrepreneurs. An active investor and philanthropist, Gary is involved in a number of projects, among them establishing an organic entrepreneurship center in Motueka, New Zealand. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership, including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award from the U.S. Environmental Protection Agency.Resources or websites mentioned in this episode:MiraseeMeg’s website: AntiCancerLifestyle.orgMeg’s book: For Better or For Work: A Survival Guide For Entrepreneurs and Their FamiliesGary’s website: Hirshberg Entrepreneurship InstituteCredits:Guests: Meg and Gary HirshbergHosts: Bhoomi Pathak and Danny InyProducer: Cynthia LambExecutive Producer: Danny InyScripted and assembled by: Geoff Govertsen and Michi LantzAudio Post Supervisors: Evan Miles and Christopher MartinAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic and SFX credits: Track Title: A New AdventureArtist Name: ReveillePublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Lift It Up and Feel GoodArtist Name: Rhythm ScottPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSEpisode transcript: Presenting For Better or For Work (Meg & Gary Hirshberg) Coming soon.~~~~~
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Feb 23, 2023 • 11min

Sincerity is Key

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin….“ Our customers are not there to be tricked. We're here to serve them. It's on us to be sincere and authentic. And if not, our potential customers will see through the trickery of our shallow promises. “I think that we need to embrace our mistakes and not shy away from talking about them. They're what makes us human and vulnerable and ultimately relatable. They're a powerful way to connect with potential clients.”– Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story-coachLisa Bloom’s book - The Story AdvantageCredits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff Govertsen and Michi LantzAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:Track Title: ReverenciaArtist Name(s): Alice In WinterWriter Name: Chelsea McGough, Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: “Sincerity is Key” for Once Upon A Business. Coming soon.~~~~~
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Feb 9, 2023 • 11min

Healthy Comparison

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin the tale of the Three Raindrops….“ What I felt was my unique proposition suddenly became quite common, and great that it did because it meant people came at it from a different perspective. And there was more opportunity for collaboration and to build out the potential for this incredible tool in the workplace.What I learned is that we mustn't get too attached to our own uniqueness to how special we are, but instead perhaps enjoy the journey, the moments of glory.”– Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story-coach  Lisa Bloom’s book - The Story AdvantageCredits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:• Track Title: Meadow SanctuaryArtist Name(s): Outside the SkyWriter Name: Dustin RandomPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Lonely BoyArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Healthy Comparison Coming soon.~~~~~
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Jan 26, 2023 • 11min

Through the Eyes of a Child

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to tell, ‘The Old Man & His Grandson’“We need to be responsible for the level of thoughtfulness, compassion and respect that we bring to our work. It's our values that we need to live in our business. Without our values, what can we offer, who can we really be?”– Lisa BloomLisa BloomFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:Mirasee The Story-coach  Lisa Bloom’s book - The Story AdvantageCredits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyIf you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.Music credits:• Track Title: Meadow SanctuaryArtist Name(s): Outside the SkyWriter Name: Dustin RandomPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Lonely BoyArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Through the Eyes of a Child Coming soon.~~~~~
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Jan 19, 2023 • 23min

Presenting Blowing Up (Holly Chantal)

To find out more, head to coachesconsole.com/gettraining.Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.In this episode, we discuss:How to identify what makes your offer unique and craft a clear message that your clients can relate to—leading to a huge, consistent boost in salesWhen you should keep using the same messaging for your offer…and when you need to reinvent it to break through a plateau and keep growingHow to build trust and confidence by showing prospects what it’s going to be like to work with you (and the results they’re going to get in the process)And much more!“The way I look at messaging is it's really everything that you're sharing as a business owner.”   – Holly ChantalFor over a decade Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to getting consistent, qualified leads, then Holly is the one to call.Resources or websites mentioned in this episode:Mirasee6-Figure NewslettersHolly’s websiteHolly’s free giftCredits:Guest: Holly ChantalHosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioIf you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music and SFX credits: • Track Title: Sunny Side UpArtist Name(s): Neon BeachWriter Name: Aaron SprinklePublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: PresenceArtist Name(s): Mikey GeigerWriter Name: Michael Thomas GeigerPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Messaging (Holly Chantal) coming soon~~~~~
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Jan 12, 2023 • 12min

The Value of Loss

To find out more, head to coachesconsole.com/gettraining.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. So, come now. Gather around the fire. Lisa’s about to begin the tale of The Key Flower….“ Life is fleeting, our experiences even the peak ones fade with time and failing memory. But that doesn't mean they're worthless. “The shepherd's treasure is what will nurture the land in a wonderful cycle of life. Similarly, the experience turns into a wonderful story that the shepherd tells his family and friends and nurtures them too.”– Lisa BloomLisaFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.  Resources or websites mentioned in this episode:Mirasee The Story-coach  Lisa Bloom’s book - The Story Advantage Credits:Host – Lisa BloomProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael Snavely  If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.  Music credits:• Track Title: Meadow SanctuaryArtist Name(s): Outside the SkyWriter Name: Dustin RandomPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Lonely BoyArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: EmeraldsArtist Name(s): HaleWriter Name: Cory Hale WilliamsPublisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Places in DreamsArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: The Value of Loss Coming soon.~~~~~

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