
Double Your Freelancing Podcast
Better Clients. More Money. A Happier Life.
Latest episodes

Dec 29, 2023 • 1h 10min
[Coaching: Brad #4] — Building Authority and Lead Generation with YouTube Marketing + Performance-based agreements
Links & resources can be found on the show notes page: https://dyf.link/episode101Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?Follow their journey through the ups and downs and watch them grow!Milestones from today’s episode:Brad’s Organic YouTube marketing approach and the direct impact on lead generation and salesUsing high-search keywords on Google and YouTube for video rankingConceptualizing his dual-service offering for clients using authority building and existing contentCoaching highlights from today’s episode:Importance of research in content creation to ensure effective YouTube marketingPurpose of a well defined content creation strategyThe value of performance-based agreements with clientsOriginal coaching call recording date: 06/28/2023Check out the DYF Accelerator community at https://dyf.link/community

Dec 27, 2023 • 50min
[Coaching: Maia #4] — New Clients From Instagram, Writing Newsletters + Where To Find Ideal Clients Online
Links & resources can be found on the show notes page: https://dyf.link/episode100Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?Follow their journey through the ups and downs and watch them grow!Milestones from today’s episode:Maia’s success from marketing on Instagram and gaining new clientsUsing other social media platforms to expand audienceAllocating time effectively for newsletters vs marketingCoaching highlights from today’s episode:How to find ideal clients online by learning from past clientsFocus on minimal viable content and repurposing content for newslettersWhy guest podcasting and blogging is an effective way to develop an audienceOriginal coaching call recording date: 06/05/2023 + 06/07/2023Check out the DYF Accelerator community at https://dyf.link/community

Dec 22, 2023 • 54min
[Coaching: Brad #3] — Repurpose Existing Content to Attract High-Paying Clients + Brand Name Change
Links & resources can be found on the show notes page: https://dyf.link/episode99Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?Follow their journey through the ups and downs and watch them grow!Milestones from today’s episode:Brad starts to refine his strategy for podcastingHow to best use his current YouTube content for potential clientsStaying focused while maintaining work/life balanceCoaching highlights from today’s episode:Using content for coaching services in the futureHow to leverage current YouTube content to attract high-paying clientsChanging a brand name to align with goals and servicesOriginal coaching call recording date: 06/21/2023Check out the DYF Accelerator community at https://dyf.link/community

Dec 20, 2023 • 27min
[Coaching: Maia #3] — Hiring a Junior Designer, Using Case Studies To Attract Clients + Focus on One Service Offering
Links & resources can be found on the show notes page: https://dyf.link/episode98Check out the DYF Accelerator community at: https://dyf.link/communityCoaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?Follow their journey through the ups and downs and watch them grow!Milestones from today’s episode:Maia is considering hiring a junior designer to assist with projectsDifferentiating different types of clients for prospectingUsing case studies to attract higher-paying clientsCoaching highlights from today’s episode:Exploring the creation of products to offerFocus on one service offering to narrow down marketing effortsProduct ladder for different clients from low-cost up to specialized servicesOriginal coaching call recording date: 05/30/2023

Dec 15, 2023 • 33min
[Coaching: Brad #2] — Niching Down and Using Case Studies + Getting Off Upwork To Find Clients
Links & resources can be found on the show notes page: https://dyf.link/episode97Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?Follow their journey through the ups and downs and watch them grow!Milestones from today’s episode:Brad narrows down his niche and expertise to work with clientsFinding high-quality clients off of UpworkCreating a clear service offering with the highest ROI for clientsCoaching highlights from today’s episode:Strategies for marketing to prospective clientsContent creation and using SEO to grow a freelance businessCreating a productized business modelOriginal coaching call recording date: 06/14/2023 Want to get one-on-one coaching from Zach? The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here. You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins. Check it out at https://dyf.link/community

Dec 13, 2023 • 19min
[Coaching: Maia #2] — Prioritization, Concerns of Raising Rates + Focusing on Marketing and Tracking Time
Links & resources can be found on the show notes page: https://dyf.link/episode96Coaching series: Can Zach get Maia to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow!In today's episode Zach helps Maia decide where to spend time in her business to really move the needle the most.Milestones from today’s episode:Maia refines her business offering while shifting to productized servicesGetting clear on her marketing strategy that creates a waitlist of clientsFinding clients that align with her digital nomad lifestyleCoaching highlights from today’s episode:When to prioritize rate increases with current clients and the how to implement themA simple marketing plan to reach new clients immediatelyFocus on the right type of marketing that leads to getting paidCheck out the DYF Accelerator community at https://dyf.link/community

Dec 8, 2023 • 1h 16min
[Coaching: Brad #1] 6 Months to 6 Figures Series Kickoff — Can Zach Get This Newbie Freelancer (Brad) to a $100,000/yr Income in 6 Months?
Links & resources can be found on the show notes page: https://dyf.link/episode95Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?Hint: Yes! This kickoff interview for the series was actually shot AFTER it was over!In this kickoff interview, Zach and Brad look back on his biggest lessons learned along the way, and explain the coaching series you’re about to follow him on.Check out the DYF Accelerator Community at https://dyf.link/community

8 snips
Dec 6, 2023 • 1h 12min
[Coaching: Maia #1] 6 Months to 6 Figures Series Kickoff — Can Zach Get This Designer (Maia) to a $100,000/yr Income in 6 Months?
Links & resources can be found on the show notes page: https://dyf.link/episode94Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?Hint: Yes! This kickoff interview for the series was actually shot AFTER it was over!In this kickoff interview, Zach and Maia look back on her biggest lessons learned, and explain the coaching series you’re about to follow her on.(From her early days struggling and earning under $2k/month, all the way to 6 months later where she’s earning $14,000/month!)Check out the DYF Accelerator Community at dyf.link/community

Nov 27, 2023 • 1h 37min
Josh Starr’s 7-Figure Cold Outreach Strategy for Freelancers & Agencies
Links & resources can be found on the show notes page: https://dyf.link/episode93In this episode, Zach talks to Josh Starr from https://joshstarr.coJosh has started several different agencies, each of which gets clients from cold email. (He also has an agency where he does cold outreach for other agencies — how meta eh?)His various agencies have generated over $2.3 million in lifetime value, and they’ve worked with over 3,500 clients including big brands like Walmart, Kellogg’s, Coke, and Pepsi.Josh works with clients using his cold email strategies to create massive value for B2B prospects.On today’s episode, you’ll learn the exact cold email strategies Josh uses that you can implement as a freelancer or agency owner to connect with new clients and have a consistent pipeline of new clients.Check out DYF Accelerator community where you can attend live expert interviews and get one on one coaching with Zach - https://dyf.link/communityMore details and links on the show notes page: https://dyf.link/episode93

Nov 20, 2023 • 1h 29min
How Freelancers & Agency Owners Can Make the Most of AI, with Bo-Peter Laanen
Marketing coach and founder of Growth Marketing Hub, Bo-Peter Laanen, discusses how freelancers and agency owners can leverage AI for automation and workflow optimization. Topics include using AI for content production and SEO strategies, scaling course offerings and services for ideal clients, AI's role in SEO and content creation, using AI in content writing, the impact of AI in agency work and freelancing, and incorporating AI into freelancers' workflows.