
An Hour of Innovation with Vit Lyoshin
An Hour of Innovation is hosted by Vit Lyoshin, a technology professional with a product development, and program leadership background.
Each episode explores the art and science of innovation through conversations with product leaders, scientists, and innovators.
We dive into groundbreaking ideas, uncovering the why and how behind them. The goal is to amplify the voices of those driving change, offering insights, inspiration, and practical takeaways to spark listeners’ creativity and passion for progress.
Welcome, and enjoy!
Latest episodes

Oct 23, 2024 • 55min
Digital Marketplace Innovation! Key Tenets for Product Managers to Succeed | Vik Bharadwaj | #36
In this episode of the Hour of Innovation podcast, Vikram Bharadwaj shares the unique challenges and opportunities of Product Management in Digital Consumer Marketplaces. He describes the essential skills Product Managers need to succeed in these dynamic environments, from balancing multiple sides of a marketplace to leveraging network effects, driving experimentation, and ensuring collaboration across all participants.
Vik is a seasoned product manager with over 11 years of product experience in large-scale e-commerce and digital marketplace companies. Currently, he works at Zillow, developing innovative capabilities for mobile customers.
Takeaways
* Digital customer marketplaces connect multiple providers and consumers.
* Marketplaces can be two-sided, three-sided, or four-sided.
* Unique Tenets of Product Management in a Digital Consumer Marketplace:
** Mental model of a marketplace
** Network effects associated with the marketplace
** Measuring success for the marketplace
** Experimentation thought process
** Collaboration across the sides of the marketplace
* Identifying the true end customer is crucial in any marketplace business.
* Balancing supply and demand is a significant challenge for PMs.
* Understanding network effects can create a virtuous cycle in marketplaces.
* A North Star metric must focus on the end consumer and marketplace health.
* Leading metrics are crucial for predicting successful deliveries.
* Experimentation in marketplaces is more complex due to network effects.
* Switchbacks allow for better measurement of feature impacts in marketplaces.
* Collaboration is essential for successful product management in marketplaces.
* Understanding the readiness of the other side is critical for experiments.
* Successful product management in marketplaces requires foundational PM skills.
* Engaging with marketplace communities can enhance learning.
* Being a consumer of marketplaces helps build intuition for PMs.
Sponsors
Webflow - Create custom, responsive websites without coding
* https://try.webflow.com/0lse98neclhe
MeetGeek - Automatically video record, transcribe, summarize, and share granular insights from every meeting to any tool
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Connect with
* Website: https://topmate.io/vikram_bharadwaj
* LinkedIn: https://www.linkedin.com/in/bharadwajvikram/
Timestamps
00:00 Introduction
01:50 What a digital consumer marketplace is?
06:01 Key tenets of product management in marketplaces
10:29 Understanding the mental model of marketplaces
18:20 Navigating network effects in marketplaces
27:54 What is a North Star metric?
36:17 Experimentation techniques in marketplace businesses
49:27 Collaboration and communication best practices for PMs
52:58 Advice from Vik
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
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Oct 16, 2024 • 1h 10min
Inside the Product Job Market! Salaries, Pitfalls, and Trends | Heidi Ram | #35
Heidi Ram, a seasoned product recruiter and advisor, discusses the current landscape of the job market for product management professionals.
Heidi is a product recruiter, leader, and advisor to the Product Management community on industry insights, market trends, salaries, resumes, and more. And, she is a founding member of The Product Recruiter, where her team of recruiters solves the ambitious goals of Founders, CEOs, and CPOs by delivering world-class talent to design, build and launch products that deliver growth and scale.
Takeaways
* The market for product talent is still challenging.
* Employers are looking for candidates with domain expertise.
* Recruiters serve the employer's interests primarily.
* Candidates should maintain relationships with recruiters.
* Salaries for product managers are holding steady despite market fluctuations.
* Candidates often underestimate the importance of human connection in interviews.
* Gather statistics about your contributions while employed.
* Expressing interest in a role is crucial during interviews.
* Your career is a long-term journey with ups and downs.
* Understanding the value of an opportunity is key to career growth.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with Heidi
* Website: https://www.theproductrecruiter.com/
* LinkedIn: https://www.linkedin.com/in/heidiram/
* Medium: https://medium.com/@ProductRecruiter
* Parent Company: https://www.linkedin.com/company/martyn-bassett-associates/?viewAsMember=true
Timestamps
00:00 Introduction
03:02 Current market landscape for product talent
09:49 Hiring trends and sector demands
14:25 Understanding the role of recruiters
18:07 Navigating the candidate-recruiter relationship
26:02 Challenges in product recruitment
27:46 Employer expectations and trends
34:50 Candidate pitfalls in the job search
47:19 Career advice for employed product managers
53:45 Compensation trends in product management
01:00:42 Equity for product managers
01:07:38 Advice from Heidi
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
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Oct 9, 2024 • 49min
Proactive Product Management! How Survival Metrics Drive Action | Adam Thomas | #34
In this episode, Adam Thomas discusses the role of metrics in product management and introduces the Survival Metrics Framework.
Adam is the principal at Approaching One Product Consultancy. Adam has over 15 years of experience building and scaling teams of product managers, marketers, designers, and product operations.
Takeaways
* Metrics are essential in product management to measure progress towards a goal.
* Clear and relevant metrics help communicate a problem and how close you are to the solution.
* Organizations should focus on relevant, actionable, and quantifiable metrics.
* The Survival Metrics Framework helps teams make proactive decisions about their products.
* Survival metrics are key indicators that drive action and change within an organization.
* The three pillars of survival are strategy, data-informed decision-making, and political safety.
* Effective communication and collaboration with stakeholders are crucial for success.
* Regularly reviewing and prioritizing metrics is essential.
* Stopping, pivoting, and investing are actions that survival metrics drive.
* Start small and gradually implement the methodology to avoid overwhelming the organization.
* Build a strong foundation before focusing on metrics.
* Avoid data blindness by validating the importance of metrics.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with
* Website: https://theadamthomas.com/
* LinkedIn: https://www.linkedin.com/in/theadamthomas/
* X: https://x.com/ProdMgmtByAdam
* Survival Mereics Miro Board: https://miro.com/miroverse/survival-metrics-framework/?utm_source=sfmc&utm_medium=email&utm_campaign=updated_approved_published_miroverse_automated_submission_flow
Timestamps
00:00 Introduction
02:14 The role of metrics in the product management
03:15 Evolution of metrics
06:17 Tips for becoming more data-driven
10:35 Challenges with metrics
12:33 Introducing Survival Metrics Framework
16:32 How has the Survival Metrics evolved since its inception?
20:53 The pillars of change in the Survival Metrics Framework
28:37 Translating pillars into metrics
36:56 Key people to communicate with
38:36 How Stop, Invest, and Pivot decisions are made?
42:30 What does “political safe” mean?
44:42 Advice from Adam
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Oct 2, 2024 • 49min
Storytelling Strategies for Success! How to Win Hearts and Minds | Dan Manning | #33
Dan Manning, a storyteller and startup mentor, discusses the power of storytelling in communication and business.
Dan has a fascinating career from flying fighter aircraft to negotiations with foreign military to speechwriter for the most senior officials in the US Air Force. Now, Dan helps founders and executives to be heard, understood, trusted and remembered through storytelling.
Takeaways
* Storytelling is a powerful tool for communication and business, as it engages the audience's imagination and emotions.
* Effective storytelling builds trust and influences others by treating them as trustworthy and addressing their pain points.
* Crafting a compelling story involves using sensory elements to make the story more vivid and tailoring it to the audience's specific needs.
* Understanding the customer's pain and demonstrating empathy is crucial for effective storytelling.
* Logic is important in storytelling to ensure that the story makes sense and the characters' actions are understandable.
* To stand out from competitors, storytelling can be used to highlight unique value and create a reason for customers to choose your product or service.
* Ethical storytelling involves providing genuine insight and value to the audience, rather than manipulating or tricking them into making a decision.
* The digital age has made storytelling faster and more accessible, but human storytellers who can provide unique and insightful content will still be highly valued.
* AI can assist in certain aspects of storytelling, such as summarizing or editing content, but it cannot replace the human experience and perspective.
Sponsors
Please support this podcast by checking out our sponsors:
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with
* Website: https://www.firepowerconcepts.com/
* LinkedIn: https://www.linkedin.com/in/daniel-manning2/
* X: https://x.com/Beefmanning
* Other: https://www.hi.training/
Timestamps
00:00 Introduction
1:20 Dan’s background and career
04:19 The role of storytelling in high-stakes environments
07:19 Building trust and influencing others through storytelling
10:36 Why do people’s brains love stories?
14:56 Crafting compelling stories
20:20 Triggering emotions in stories
24:24 Challenges people have when creating stories
28:02 The role of logic in storytelling
30:23 Using storytelling to stand out from competitors
34:38 Ethical considerations in storytelling for influencing and persuasion
39:00 The impact of the digital age on storytelling
42:42 The future of storytelling and the role of AI
47:28 Advice from Dan
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
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Sep 25, 2024 • 44min
Product Ops! Driving Innovation and Success Behind the Scenes | Antonia Landi | #32
In this podcast episode, Antonia Landi, a product operations coach and consultant, discusses the role and importance of product operations in the overall product management world.
Product operations is described as the work around the work, providing product teams with the tools and support they need to be successful.
Takeaways
* Product operations provides the tools and support for product teams to be successful.
* Product operations focuses on the organization as a whole, rather than just the product.
* A separate product operations role enables strategic thinking and allows product managers to focus on their core responsibilities.
* Primary activities of product operations include managing tools and data, facilitating collaboration and communication, and setting goals and metrics.
* Challenges in product operations include leading by influence, dealing with interpersonal challenges, and maintaining direction and focus.
* Product operations can be implemented by hiring a dedicated person or making it a shared responsibility.
* Setting a clear strategy and direction for product operations is important for success.
* Product operations professionals should understand their limitations and evaluate the fulfillment of the role in a resistant environment.
Sponsors
Please support this podcast by checking out our sponsors:
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with
* Website: https://www.antonialandi.com/
* LinkedIn: https://www.linkedin.com/in/landiantonia/
Timestamps
00:00 Introduction
02:18 What is product operations?
03:24 How product ops is different from traditional product management?
05:58 Do product managers report to product ops?
07:33 Key responsibilities of product operations
10:39 Does product ops talk to users or customers?
11:48 Benefits of having product operations
16:07 Frameworks or tools for product ops
19:11 Optimizing collaboration and communication
22:55 KPIs and metrics for product ops and teams
26:59 Does product ops help with setting goals and success metrics?
30:28 Challenges in product operations
34:25 Advice on how to implement product ops
38:43 Pitfalls to avoid when setting up product ops
41:03 Advice from Antonia
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Sep 18, 2024 • 49min
Expert Insights on Product Roadmaps and Go-to-Market Strategy | Gunjan Paliwal | #31
Gunjan Paliwal, Senior Product Development and Marketing Manager shares insights on product roadmaps and go-to-market strategies.
Gunjan is an experienced product strategy and growth leader with a history of driving impact in tech and commerce.
Takeaways
* Prioritization is key when adding items to a product roadmap, considering impact and feasibility.
* Balancing strategic work with maintenance is crucial for a healthy product.
* Deep customer understanding is essential for successful go-to-market strategies.
* Market research helps identify unmet needs and white space opportunities.
* Positioning and messaging should be customer-centric and focus on unique value propositions.
* Competitive analysis informs market positioning and identifies opportunities.
* Promotional strategies can include content marketing, social media campaigns, email marketing, and influencer partnerships.
* Product launch requires clear objectives, cross-functional collaboration, and a well-defined plan.
* Success metrics for product launches vary but should align with objectives and include both quantitative and qualitative measures.
* AI, specifically generative AI, can accelerate product development and enhance go-to-market strategies.
* Product managers and marketers should prioritize collaboration, customer-centricity, communication, prioritization, staying nimble, and focusing on outcomes.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with
* Website: https://gunjanpaliwal.medium.com/
* LinkedIn: https://www.linkedin.com/in/gunjanpaliwal/
Timestamps
00:00 Introduction
02:36 Criteria to add work to a roadmap
04:55 Balancing strategic work and maintenance
08:48 Challenges with managing a roadmap
11:43 Collecting and adding feedback from users and stakeholders to a roadmap
15:58 Key components to a successful go-to-market strategy
19:39 Conducting market research
22:45 Identifying and segmenting your target audience?
26:19 Developing effective product positioning and messaging
28:56 How does competitive analysis inform your GTM strategy
32:24 Tactics for promoting a product
35:48 Measuring the success of a product launch
39:37 Mistakes product managers do when launching products
41:32 The impact of AI on product development
44:11 Advice from Gunjan
Podcast Links
* https://linktr.ee/anhourofinnovation
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

Sep 10, 2024 • 50min
Distributed and Remote Team Practices | Mark Kilby | #30
Mark Kilby, a remote agile leader, mentor, coach, and author, discusses remote work, remote agile teams, and remote organization culture.
Mark works with remote, hybrid-remote, and location-centric organizations to coach and inspire innovation and collaboration.
Takeaways
* Rethinking practices and communication is crucial for successful remote work.
* Intentional connection and socialization are important for remote teams.
* Leadership behaviors need to adapt to remote settings.
* Coaches and mentors play a vital role in supporting remote teams.
* Asynchronous work can be beneficial for remote teams, allowing for flexibility and reducing meeting overload.
* Running retrospectives asynchronously can still be effective and allow for team collaboration.
* Finding sweet spots in team schedules for synchronous meetings can help ease the challenges of time zones.
* Hybrid work can be challenging and may not be the most effective solution for teams.
* Clear communication, multiple feedback channels, and understanding the why behind remote work are crucial for success.
* Organizations should carefully consider their resources and policies when transitioning to remote or hybrid work.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with Mark
* Website: https://www.markkilby.com/
* LinkedIn: https://www.linkedin.com/in/mkilby/
Timestamps
00:00 Introduction
02:40 How does a successful distributed agile team look like?
04:38 Challenges of being a distributed team
08:12 Techniques to keep people more connected
13:40 Adapting leadership behaviors
16:45 Work of coaches in remote setting vs on-site
20:10 Keeping people engaged in meetings
22:52 Considerations for remote Scrum and Kanban
28:30 Challenges with time zones
34:28 How leaders can stay connected with their teams
39:53 The future of remote and distributed work
45:00 Preparing for a distributed environment
47:30 Advice from Mark
Podcast Links
* Website: https://vitlyoshin.com/podcast/
* Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG
* Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628
* RSS: https://anchor.fm/s/ec92d974/podcast/rss
* Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl
Social Media Links
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
* X: https://twitter.com/vitlyoshin
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* Threads: https://www.threads.net/@vit.lyoshin.podcast
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* Support on Patreon: https://www.patreon.com/VitLyoshin
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* Support on Venmo: https://account.venmo.com/u/vit-lyoshin
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Sep 3, 2024 • 51min
Mastering Strategy and Execution in Product Management | Ridhima Arora | #29
Ridhima Arora, a product leader at Walmart, discusses strategy execution and product management.
Ridhima is passionate about creating world-class intuitive products for her customers with lasting and positive impacts. She believes that ideation without execution is an illusion. Although the “What” and the “Why” are critical, the “How” is even so more important because it helps you build your legacy and a story that you can be proud of for life.
Takeaways
* Understanding the vision and developing a comprehensive strategy is crucial for product managers.
* Execution is as important as ideation, and flawless execution requires detailed planning, cross-functional relationships, and making the right trade-off decisions.
* Meaningful requirements are essential for solving customer problems effectively.
* Balancing customer needs with business goals is key to prioritization.
* Defining the minimal viable scope and launching quickly to gather customer feedback is important.
* Frameworks like the RICE model can be used for prioritization, and a go-to-market plan is crucial for successful product launches.
* Pitfalls in the execution phase include making short-term decisions that lead to technical debt, and thoughtful decision-making and documentation are important to avoid these pitfalls.
* Balancing tech debt and innovation is crucial for long-term scalability.
* Handling new information during product development requires stepping back, evaluating impact, and involving engineering leaders at the right moment.
* Collecting feedback from users can be done through CSAT and NPS surveys, as well as website feedback.
* Artificial intelligence is impacting product managers' jobs and staying updated on AI trends is important.
* Product managers should embrace continuous learning, network with like-minded individuals, seek mentorship, and foster innovation within their teams.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with Ridhima
* LinkedIn: https://www.linkedin.com/in/ridhimaarora/
Timestamps
00:00 Introduction
02:35 The importance of execution in product management
06:40 Techniques to gather meaningful requirements
11:49 Balancing user feedback with product vision
13:30 Determining the scope for an MVP
17:07 Frameworks and methodologies for execution
19:02 Ensuring that what you deliver aligns with business objectives
21:22 Measuring the success of a launch
23:19 Common pitfalls during execution
27:49 Handling last-minute changes before the launch
30:07 Collecting feedback post-launch
34:47 Qualities of top product managers
39:37 The impact of artificial intelligence on product managers
48:07 Advice from Ridhima
Podcast Links
* Website: https://vitlyoshin.com/vit-lyoshin-podcast/
* Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG
* Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628
* RSS: https://anchor.fm/s/ec92d974/podcast/rss
* Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl
Social Media Links
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
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* Support on Patreon: https://www.patreon.com/VitLyoshin
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Aug 27, 2024 • 39min
The Power of Clear Branding and Messaging | Orly Zeewy | #28
Orly Zeewy, a brand and marketing expert, discusses the importance of clarity in messaging and branding.
Orly works with leaders and startup founders to establish messaging that quickly connects them with their ideal customers.
Takeaways
* Clarity is crucial in messaging and branding to quickly communicate what a business does and why it matters to customers.
* Understanding your own brand and superpowers is essential before marketing yourself or your business.
* Startups and established businesses have different branding strategies, with startups focusing on building brand awareness and engagement.
* Public speakers should find their lane and focus on a specific topic to become known and build engagement with their audience.
* Delegating tasks and seeking help is important for leaders and business owners to build a successful brand.
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Connect with Orly
* Website: https://zeewybrands.com/
* LinkedIn: https://www.linkedin.com/in/orlyzeewy/
* X: https://x.com/orlyzeewy
Timestamps
00:00 Introduction
01:33 The Importance of Clarity in Messaging and Branding
03:16 Where to Begin with Branding Your Brand Messaging
04:21 Understanding Your Brand and Superpowers
07:31 Difference in Branding Strategies Between Startups and Established Businesses
10:42 Strategies for Personal Branding
13:10 Common Mistakes with Brand Messaging
16:58 Purpose of the Home Page
19:21 Orly’s Book Backstory
20:19 What is Lean Marketing?
22:43 Right Time to Switch to Traditional Marketing
24:37 Public Speaking for Founders and Leaders
29:38 Connecting with Audience as a Speaker
30:57 Advice to Someone Who Wants to be More Active on Social Media
36:21 Advice from Orly
Podcast Links
* Website: https://vitlyoshin.com/vit-lyoshin-podcast/
* Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG
* Apple Podcasts: https://podcasts.apple.com/us/podcast/vit-lyoshin-podcast/id1731487628
* RSS: https://anchor.fm/s/ec92d974/podcast/rss
* Other Episodes: https://www.youtube.com/playlist?list=PLcj05lS8NH_MxOOTaHq_u6cec6IA_b3dl
Social Media Links
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Aug 21, 2024 • 1h
User Research in Product Development | Steve Portigal | #27
Steve Portigal, a user research consultant, trainer, and author, discusses user research challenges, techniques, and trends.
For over 20 years, Steve has worked with organizations to help them gain insights into their users’ behaviors, beliefs, and attitudes, to design and build products that delight and succeed.
Takeaways
* User research helps make informed product management and development decisions by understanding user behaviors, attitudes, and needs.
* Mature user research practices involve skilled researchers, infrastructure, and effective documentation and socialization of research findings.
* Collaborating with organizations and addressing their specific questions and concerns can promote the value of user research.
* Starting with small, impactful research projects can demonstrate the benefits of user research.
* User research techniques include watching people, asking questions, and asking people to try things.
* Combining qualitative and quantitative methods can provide a more comprehensive understanding of user needs and behaviors.
* Collaboration between qualitative and quantitative researchers is essential for a holistic understanding of users.
* Getting buy-in and recognition for research findings can be a challenge, but research leaders can advocate for the value of research.
* Conflicts between stakeholders' expectations and user insights can be resolved by presenting research as a starting point for discussion and design opportunities.
Check out Steve Portigal’s book by following this link: https://rosenfeldmedia.com/books/interviewing-users-second-edition/
Use my discount code VitLyoshin to get a discount. This code works only 30 days after this episode is released.
Connect with Steve
* Website: https://portigal.com/
* LinkedIn: https://www.linkedin.com/in/steveportigal/
Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe
Timestamps
00:00 Introduction
04:02 Building Mature User Research Practices
07:40 Convincing Organizations to Invest in User Research
13:21 Techniques for User Research
19:47 Choosing the Right User Research Methods for Specific Problems
26:09 Balancing Qualitative and Quantitative Results in User Research
30:35 Challenges in User Research
36:33 Resolving Conflicts in User Research
43:00 Trends in User Research
49:01 Remote and In-Person Research
53:30 AI in User Research
57:22 Advice from Steve
Podcast Links
* Website: https://vitlyoshin.com/vit-lyoshin-podcast/
* Spotify: https://open.spotify.com/show/3xKXhi4PLhFSA35w4rtOEG
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