

Business of Software Podcast
Business of Software
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.
World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
Episodes
Mentioned books

May 10, 2022 • 56min
Ep 105 Allyship (with B. Pagels-Minor)
In this talk, B Pagels-Minor will help you understand a little bit more what allyship might look like and how you can actually be a great ally in your workplace.

May 3, 2022 • 54min
Ep 104 Setting up your business for a successful sale with FE International's Thomas Smale
FE International works with founders and business owners to value, exit plan and ultimately sell their businesses on the best terms. FE uses hundreds of thousands of internal data points, accumulated from over a decade of successful exits to market and position businesses to the right buyers from day one.

Apr 26, 2022 • 58min
Ep 103 Mapping the Future of your Business with Simon Wardley
In this talk from our Online Spring Conference in 2021, Simon Wardley walks us through how Wardley mapping helps you to understand where your business is, identify opportunities and threats to its existence, make plans for the future and, gameplay the routes to getting to where you want to be. It is a powerful tool to inform your strategy and monitor your progress.

Mar 15, 2022 • 46min
Ep 102 The Three Mistakes That Defined Our Company (with Chris Savage)
Explore the good, the bad, and the downright dangerous as Wistia's Chris Savage talks about the three mistakes he and co-founder Brendan Schwartz learned from whilst building Wisita.

Mar 8, 2022 • 42min
Ep 101 Impossible Outcomes (with Bruce McCarthy)
In this session, Bruce will walk you through the cultures and practices of these organisations and help you think about how to tackle the big, scary challenges in your organisation with a few examples where the right vision, team, and plan have led to winning formulas.

Feb 22, 2022 • 1h 3min
Ep 100 The Pros and Cons of Setting Your Own Goals (with Sahil Lavingia)
Sahil Lavingia discusses why and how he runs Gumroad with no full time employees, no meetings, no deadlines and no company perks.
NB, This was a talk that polarized opinions

Feb 15, 2022 • 15min
Ep 99 The Effort:Experience Ratio (with Ruth Everard)
You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples.

Feb 1, 2022 • 57min
Ep 98 Positioning Jujitsu (with April Dunford)
In this talk you will learn how to:
use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.
make sure your customers understand who your REAL competition is.
take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.
arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).

Jan 25, 2022 • 1h 8min
Ep 97 Building an Accidental Business (with Cesar Kuriyama)
Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.

Jan 18, 2022 • 33min
Ep 96 Lessons learned in 2021
We are back for another year!
To kick us off, BoS's own Mark Littlewood joins Kirk for a discussion about what he has learned and will take away from 2021.
Don't forget to sig up for the BoS newsletter and get regular updates about new events and talks at businessofsoftware.org/update