New Books in Business, Management, and Marketing

In this episode, NBN founder & CEO Marshall Poe talks about his early plans to become Michael Jordan, his journey from a professorship in Russian history to his fascination with communications, and his present role as a podcasting entrepreneur. We chat about the surprising alignments between the craft of history and entrepreneurship, the power of observation, the courage to try new things and fail and fail again, and the great fun of finding a solution to someone's problem. Marshall reminds us how humans are built to watch and listen rather than read and suggests how understanding speech as performance rather than content messaging can help us understand Donald Trump's popularity. We also wonder who will listen to AI-generated podcasts and whether universities do enough to prepare students for situations of ambiguity. Learn more about your ad choices. Visit megaphone.fm/adchoices

The key to a life well-lived is prioritization, but people rarely explain how to do it effectively.  In Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Rosenfeld Media, 2024), Harry Max provides a useful guide. He explains how learning to prioritize is helpful in life as well as at work. He explains how he - and his clients - feel a sense of freedom, as though a weight is lifted, when it's clear what is most important and they are able to focus on those things. In this relatable approach, Max acknowledges that avoidance behavior is natural, and clarifies the need to understand the costs of not prioritizing intentionally.Drawing on methods used at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, Harry Max presents a practical method that you can apply either for single large decisions or for ongoing efforts. In the book he introduces the "daily boot", a way to start the day by clearing out the fog of competing efforts, and his DEGAP® method: Decide, Engage, Gather, Arrange, Prioritize. Max demystifies common prioritization frameworks by providing guidance on how and when to use them, either together or separately. These include the Eisenhower Matrix, the Analytic Hierarchy Process, Paired Comparison, and Stack Ranking among others. Mentioned resources: The New How by Nilofer Merchant The Crux: How Leaders Become Strategists by Richard P. Rumelt The Kano model by Noriaki Kano. It's not a prioritization framework per se, but a valuable resource for understanding what is important as it relates to customer satisfaction.  Author recommended reading: Wiring the Winning Organization by Gene Kim and Steven J. Spear Creativity, Inc by Ed Catmull and Amy Wallace Hosted by Meghan Cochran Learn more about your ad choices. Visit megaphone.fm/adchoices

As part of our informal series on artificial intelligence, Peoples & Things host, Lee Vinsel, talks with Matt Beane, Assistant Professor of Technology Management at the University of California, Santa Barbara, about his book The Skill Code: How to Save Human Ability in the Age of Intelligent Machines (HarperCollins, 2024). Beane outlines the fascinating forms of research he did - both his own ethnographic work and reanalyzing the data of other ethnographers - to better understand how automating technologies are being adopted in organizational settings and how such adoption may threaten traditional mentor-mentee relationships through which junior workers learn crucial skills. Beane also discusses ways in which the worst negative skill-learning outcomes may be avoided and his own work trying to create new training systems to improve our current situation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peoples & Things host, Lee Vinsel, talks to Benjamin Shestakofsky about his book, Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality (U California Press, 2024). Shestakofsky is Assistant Professor of Sociology at the University of Pennsylvania, where he is affiliated with AI at Wharton and the Center on Digital Culture and Society. His research centers on how digital technologies are affecting work and employment, organizations, and economic exchange. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagining After Capitalism (Triarchy Press, 2025) is the culmination of a decade-long exploration of what comes next after capitalism. It leverages previous work in developing foresight methodologies, which are featured in two previous books: Teaching about the Future and Thinking about the Future (2nd edition), both with Peter Bishop. It also leverages my work in identifying long-term values shifts—which are pivotal to After Capitalism—that are highlighted in ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape.Arguing that the absence of compelling positive alternatives keeps us stuck in a combination of fear, denial, and false hope, he offers three “guiding images” for the long-term future: an environmentally driven Circular Commons, a socially and politically driven Non-Workers’ Paradise, and a technology-driven Tech-Led Abundance.Imagining After Capitalism argues “first things first.” Let us first decide where we want to go before building detailed plans for getting there. The three “guiding images” are not the answers, but are intended to provoke discussion about the possibilities.The book offers an alternative to the prevailing doom and gloom and suggests there are indeed positive alternatives out there and it’s time to get started on crafting a different path to the future!Andy Hines brings more than three decades of experience as a futurist to the Imagining After Capitalism work. He has explored the future from multiple vantage points. He is currently an Associate Professor and Program Coordinator at the University of Houston Foresight program. He also spent a decade as an organizational futurist, first with Kellogg’s and then Dow Chemical. His consulting futurists roles included Coates & Jarratt, Inc., Social Technologies/Innovaro and currently his own firm Hinesight. Learn more about your ad choices. Visit megaphone.fm/adchoices

Streaming Music, Streaming Capital (Duke University Press, 2024)  provides a much-needed study of the political economy of music streaming, drawing from Western Marxism, social reproduction theory, eco-socialist thought and more to approach the complex and highly contested relationship between music and capital. By attending to the perverse ways in which recorded music has been ultimately decommodified under the current regime of music production, circulation and consumption, Eric Drott explores issues that far exceed music - consumer surveillance, Silicon Valley monopolism, the crisis of care, capitalist extractivism and the climate emergency - while showing us how the streaming economy is thoroughly imbricated, and implicated, in these processes. Drott's rigorous and wide-ranging analysis thus offers novel ways of understanding music, culture, digitalisation and capitalism in present and future tenses .Eric Drott is Associate Professor of Music Theory at the University of Texas at Austin. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does the music industry actually work? In Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out Toby Bennett, a Senior Lecturer in Media, Culture & Organisation in the School of Media and Communications at the University of Westminster offers a deep ethnography of everyday life in a contemporary record company. The book examines the challenges facing music, both businesses and artists, as digital transforms every element of the industry. Offering a detailed theoretical framework for understanding these changes, as well as rich details on the ordinary organisational practices that keep the music industry running, the book will be essential reading across humanities, social sciences, and for anyone interested in music and culture industries.Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Manchester. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sat down with Alex Keller, then a Digital Content Producer at CBS News Texas, to talk about his unconventional career path. From studying biology and neuroscience to earning an MA in history, Alex’s journey is a testament to the unexpected ways history skills can shape careers. We dove into how his history background prepared him for his role at CBS, where he uses storytelling to help audiences make sense of important community issues. Alex explained how skills like analyzing sources, breaking down complex ideas, providing context, and writing have been invaluable. He also shared his thoughts on journalism’s deeper purpose—not just reporting the facts but helping people understand why they matter. If you’re a history grad—or just curious about how to turn history skills into real-world impact—this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ken Wilcox, the former CEO of Silicon Valley Bank and author of 'The China Business Conundrum', shares his fascinating experiences establishing a joint venture in China. He discusses the cultural complexities and misunderstandings that can arise, from communication barriers to unexpected design disputes. Wilcox candidly reflects on his missteps and the importance of realistic expectations when navigating the Chinese market. He emphasizes the need for strong connections and cultural adaptability to avoid pitfalls and succeed in this unique business environment.

How do states build vital institutions for market development? Too often, governments confront technical or political barriers to providing the rule of law, contract enforcement, and loan access. In From Click to Boom: The Political Economy of E-Commerce in China (Princeton, 2024) Lizhi Liu suggests a digital solution: governments strategically outsourcing tasks of institutional development and enforcement to digital platforms—a process she calls “institutional outsourcing.”China’s e-commerce boom showcases this digital path to development. In merely two decades, China built from scratch a two-trillion-dollar e-commerce market, with 800 million users, seventy million jobs, and nearly fifty percent of global online retail sales. Contrary to conventional wisdom, Liu argues, this market boom occurred because of weak government institutions, not despite them. Gaps in government institutions compelled e-commerce platforms to build powerful private institutions for contract enforcement, fraud detection, and dispute resolution. For a surprisingly long period, the authoritarian government acquiesced, endorsed, and even partnered with this private institutional building despite its disruptive nature. Drawing on a plethora of interviews, original surveys, proprietary data, and a field experiment, Liu shows that the resulting e-commerce boom had far-reaching effects on China.Institutional outsourcing nonetheless harbors its own challenges. With inadequate regulation, platforms may abuse market power, while excessive regulation stifles institutional innovation. China’s regulatory oscillations toward platforms—from laissez-faire to crackdown and back to support—underscore the struggle to strike the right balance.Lizhi Liu is assistant professor at the McDonough School of Business at Georgetown University, where she is also a faculty affiliate of the Department of Government. Her work has been published by American Economic Review: Insights, Studies in Comparative International Development, Minnesota Law Review, Oxford University Press, and Princeton University Press. She was also listed as a Poets&Quants Top 50 Undergraduate Business Professor of 2021. She holds degrees in Political Science (PhD), Statistics (MS), and International Policy Studies (MA) from Stanford University and in International Relations (LLB) from Renmin University of China.Interviewer Peter Lorentzen is an Associate Professor of Economics at the University of San Francisco, a nonresident scholar at the UCSD 21st Century China Center, an alumnus of the Public Intellectuals Program of the National Committee on US-China Relations, and is currently a visiting scholar at the Stanford Center on China’s Economy and Institutions. His research focuses on the economics of information, incentives, and institutions, primarily as applied to the development and governance of China. He created the unique Master’s of Science in Applied Economics at the University of San Francisco, which teaches the conceptual frameworks and practical data analytics skills needed to succeed in the digital economy.Lorentzen’s other NBN interviews relating to China’s tech sector include Trafficking Data, on how Chinese and American firms exploit user data, The Tao of Alibaba, on Alibaba’s business model and organizational culture, Surveillance State, on China’s digital surveillance, Prototype Nation, on the culture and politics of China’s innovation economy. Learn more about your ad choices. Visit megaphone.fm/adchoices