New Books in Business, Management, and Marketing

In the current period of social and political unrest, conversations about identity are becoming more frequent and more difficult. On subjects like critical race theory, gender equity in the workplace, and LGBTQ-inclusive classrooms, many of us are understandably fearful of saying the wrong thing. That fear can sometimes prevent us from speaking up at all, depriving people from marginalized groups of support and stalling progress toward a more just and inclusive society.Kenji Yoshino and David Glasgow, founders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law, are here to show potential allies that these conversations don't have to be so overwhelming. Through stories drawn from contexts as varied as social media posts, dinner party conversations, and workplace disputes, they offer seven user-friendly principles that teach skills such as how to avoid common conversational pitfalls, engage in respectful disagreement, offer authentic apologies, and better support people in our lives who experience bias.Research-backed, accessible, and uplifting, Say the Right Thing: How to Talk About Identity, Diversity, and Justice (Atria Books, 2023) charts a pathway out of cancel culture toward more meaningful and empathetic dialogue on issues of identity. It also gives us the practical tools to do good in our spheres of influence. Whether managing diverse teams at work, navigating issues of inclusion at college, or challenging biased comments at a family barbecue, Yoshino and Glasgow help us move from unconsciously hurting people to consciously helping them. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2021, the NCAA began allowing student-athletes to receive compensation. NIL (Name, Image, and Likeness) rule changes give student-athletes the right to work with companies in advertising campaigns, participate in signing events, and other endeavors. Attorney Richard Kent discusses the ins-and-outs of the new changes, how it is impacting the business of college sports (especially college basketball), and the future of amateur athletics.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a great leader? Have we entered an "Age of Artificial Intelligence"? Why is Joe Lonsdale so optimistic? Joe Lonsdale is an entrepreneur, investor, and philanthropist. He is a co-founder of Palantir, managing partner at 8VC, and host of the "American Optimist" podcast. He joins Madison's Notes to answer these questions and others.   Learn more about your ad choices. Visit megaphone.fm/adchoices

How have platforms transforming the world of work? In Work and Alienation in the Platform Economy: Amazon and the Power of Organisation (Bristol UP, 2023), Sarrah Kassem, a Lecturer and Research Associate in the field of Political Economy at the Institute of Political Science at the University of Tübingen, uses a case study of Amazon to explore issues of alienation and resistance in contemporary working life. The book adapts and develops key Marxist inspired theories to chart the rise of the platforms, and Amazon’s role within this set of both digital and physical industries. Examining warehouses, MTurk, and the broader gig economy, the book offers strategies for resistance and solidarity as well as detailed analysis. It will be essential reading across the social sciences, as well as for anyone interested in work and labour today.Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield. Learn more about your ad choices. Visit megaphone.fm/adchoices

When the COVID-19 pandemic led to a global economic "shutdown" in March 2020, our supply chains began to fail, and out-of-stocks and delivery delays became the new norm. Contrary to public perception, the pandemic strain did not break the current system of supply chains; it merely exposed weaknesses and fault lines that were decades in the making, and which were already acutely felt in deindustrialized cities and depopulated rural towns throughout the United States.Reinventing the Supply Chain: A 21st-Century Covenant with America (Georgetown UP, 2023) explores the historical role of supply chains in the global economy, outlines where the system went wrong and what needs to be done to fix it, and demonstrates how a retooled supply chain can lead to the revitalization of American communities. Jack Buffington proposes a transformation of the global supply chain system into a community-based value chain, led by the communities themselves and driven by digital platforms for raising capital and blockchain technology.Buffington proposes new solutions to problems that have been decades in the making. With clear analysis and profound insight, Buffington provides a clear roadmap to a more durable and efficient system.Jack Buffington is an assistant professor of the practice in supply chain management in the marketing department at the Daniels College of Business.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mentorship continues to loom large in stories about women's work and personal lives-- sometimes for the better, but often for the worse. If mentors can nurture and support, they can also bitterly disappoint, reproducing the hardships they once suffered and reinforcing the same old hierarchies and inequities. The stories gathered in Feminists Reclaim Mentorship (SUNY Press, 2023) challenge our fundamental assumptions about mentorship, illuminating the obstacles that make it difficult to connect meaningfully and ethically while reimagining the possibilities for reciprocity. Does mentorship require sameness? Might we find more inventive, collaborative ways to bond than the traditional top-down model of mentoring? Drawing on their experiences in academia, creative writing, publishing, and journalism, the volume's editors, Nancy K. Miller and Tahneer Oksman, and their twenty-six contributors collectively strive for relationships that acknowledge differences alongside the importance of common bonds. Feminists Reclaim Mentorship will resonate across workspaces and arrives at a moment when the need to form feminist connections within and between generations couldn't feel more urgent.Host Annie Berke sits down with Drs. Miller and Oksman, as well as contributor Dr. Elizabeth Alsop, to discuss the origins of this anthology, the biggest myths behind mentorship, and what mentors and mentees owe to one another.Nancy K. Miller is Distinguished Professor of English and Comparative Literature at The Graduate Center of the City University of New York. Her many books include My Brilliant Friends: Our Lives in Feminism; Breathless: An American Girl in Paris; What They Saved: Pieces of a Jewish Past; and But Enough About Me: Why We Read Other People's Lives.Tahneer Oksman is Associate Professor of Academic Writing at Marymount Manhattan College. She is the author of "How Come Boys Get to Keep Their Noses?" Women and Jewish American Identity in Contemporary Graphic Memoirs and coeditor (with Seamus O'Malley) of The Comics of Julie Doucet and Gabrielle Bell: A Place Inside Yourself. She reviews memoirs, graphic novels, and comics for NPR and The Washington Post.Elizabeth Alsop is Assistant Professor of Communication and Media at the CUNY School of Professional Studies, and affiliated faculty in the M.A. in Liberal Studies program at the CUNY Graduate Center. She is the author of Making Conversation in Modernist Fiction (Ohio State UP, 2019) and a number of scholarly essays on 20th-century fiction, film and television aesthetics, and contemporary TV storytelling. Her cultural criticism has appeared in The Atlantic, The Los Angeles Review of Books, Salon, and The New York Times Magazine. She is currently writing a book on the films of Elaine May.Annie Berke is the Film Editor at the Los Angeles Review of Books and author of Their Own Best Creations: Women Writers in Postwar Television (University of California Press, 2022). Her scholarship and criticism has been published in Feminist Media Histories, Public Books, Literary Hub, and Ms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022)Too often companies look down the road, trying to future-proof their business when it fact they should be clueing-in on the fundamentals of human nature to stay aligned with the eternal verities of their consumers. So argues Matt Johnson, pointing out for instance our desire to belong (leveraged by Airbnb) or longing for happiness (leveraged by Disney, among others). This episode covers a lot of ground. It races from companies trying to authentically co-create their brands with their community of consumers, to whether there is such a thing as a down-to-earth luxury brand (there is, e.g. Supreme), to how Hallmark got caught up in today’s polarized politics. Perhaps my favorite question to ask: is there a brand out there trying to associate itself with an emotion like anger, fear or disgust? (You’ll have to listen to this episode to learn Matt’s surprising answer!)Matt Johnson is a speaker, researcher and writer specializing in the application of psychology and neuroscience to marketing. He holds a PhD in Cognitive Psychology from Princeton University. Besides running the neuromarketing firm Pop Neuro, Matt contributes to Psychology Today, Forbes, and the BBC and teaches at both Hult International School of Business and Harvard University’s Division of Continuing Education.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Price is Right is television's longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts' excited catchphrase "come on down!" has become part of our everyday vernacular. Part of the program's enduring appeal is the apparent ease of the game, guessing the cash value of certain prizes. But, if that's the case, then why do so many contestants come away from the show empty-handed? Solving The Price is Right (Prometheus Books, 2023) is an in-depth exploration of the underlying probability theory of the popular television program that explores how biases and behavioral pitfalls limit our ability to successfully apply logic and math both on and off the show. With rigorous data and analysis compiled from Seasons 47 and 48 (356 total episodes), investor and math practitioner Justin L. Bergner draws strategic and mathematical insights from all facets of the show, from Contestant's Row bidding to the Showcase Showdown, and all 77 Pricing Games, using a combination of game theory, probability theory, statistics, and pattern recognition. In each section, Bergner summarizes contestant performance, highlights the biases leading to sub-par outcomes, and shows how outcomes can be improved by executing the right strategies while avoiding cognitive biases. Throughout, Bergner applies the lessons learned to the fields of business, finance, and our real lives, shedding light on themes of reverse psychology, strategic patience, and the importance of establishing what is sufficient for success in our pursuits. The result is a truly unique and meticulously researched book that uses Solving The Price is Right as a lens to examine our own choices - and how to make better ones. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Tiago Forte about his new book Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential (Atria Books, 2022).For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough.Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Tiago Forte is the Second Brain Guy. Here's how he describes himself:"I am a first-generation American, born and raised in Orange County in Southern California. I grew up in a mixed Brazilian and Filipino household with two brothers and a sister. Our home was filled with culture and the arts for as long as I can remember. My mother is a talented musician and singer who exposed us to the distinct rhythms of Brazilian music and the Portuguese language from our earliest years. My father is a professional artist who covered every wall of our home with his paintings and sketches."Joseph Fridman is a researcher, science communicator, media producer, and educational organizer. You can follow him on Twitter @joseph_fridman, or reach him at his website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Public companies now face constant pressure to meet investor expectations. A company must continually deliver strong short-term performance every quarter to maintain its stock price. This valuation treadmill creates incentives for corporations to deceive investors. Published more than twenty years after the passage of Sarbanes-Oxley, which requires all public companies to invest in measures to ensure the accuracy of their disclosures, The Valuation Treadmill: How Securities Fraud Threatens the Integrity of Public Companies (Cambridge University Press, 2022) shows how securities fraud became a major regulatory concern. Drawing on case studies of paradigmatic securities enforcement actions involving Xerox, Penn Central, Apple, Enron, Citigroup, and General Electric, the book argues that corporate securities fraud emerged as investors increasingly valued companies based on their future performance. Corporations now have an incentive to issue unrealistically optimistic disclosure to convince markets that their success will continue. Securities regulation must do more to protect the integrity of public companies from the pressure of the valuation treadmill.James J. Park is Professor of Law at UCLA School of Law.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices