New Books in Business, Management, and Marketing

As I slowly settle into 2023 — reflecting on the blur that was 2022 — I can’t help but think about the complex problems (aka big messes!) we face at every turn: from increasingly devastating manifestations of the climate emergency, to the ubiquitous homelessness crisis, to the perplexing challenge of accessing a family physician in prosperous regions such as British Columbia, Canada. At the same time I am buoyed by the promise of Systems Thinking. Systems practices can take many forms and have the potential to inform — and guide us through — sensible, comprehensive and creative problem-solving.Here on this channel, we have explored some of the origins of systems and cybernetics by talking to knowledgeable experts from across the globe. Today’s systems thinkers and practitioners are building upon a rich tradition, and are activating systems lineages in incredibly interesting ways. I’ve recently been drawn to works that highlight the application of systems — especially those with intriguing connections to other disciplines. The book that is the subject of this episode does just that by exploring the intersection of systems and design thinking. Design Journeys for Complex Systems: Practice Tools for Systemic Design (Bis Publishers, 2022) is a designer's handbook to learn systemic design tools to engage stakeholder groups in collaborative design to address complex societal systems.Authors Peter Jones and Kristel Van Ael describe how systemic design uses systems thinking and service design to address large-scale societal contexts and complex socio-technical systems. These are contexts characterized by social and technological complexity, high uncertainty, and often problematic outcomes. They describe the function of design as “system sensemaking” and using a tour guide metaphor, the book trains people's mindsets and provides tools for dealing with hyper complexity, to enable understanding of systemic problems, and to build capacity to collaborate in teams to produce action proposals.A little bit about the authors of Design Journeys for Complex Systems:Dr. Peter Jones teaches systemic design and health service design in the MDes programs at Toronto’s OCAD University, is a co-founder of the Systemic Design Association. Kristel Van Ael is a business partner at Namahn, a humanity-centered design agency based in Brussels, and is lead author of the Service Design and Systemic Design toolkits.It was a pleasure to talk to Peter and Kristel. I hope you enjoy this episode as much as I did. Learn more about your ad choices. Visit megaphone.fm/adchoices

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare. Banking and finance, pharmaceuticals, automotive, medical technology, retail. Artificial intelligence (AI) has made its way into many industries around the world. But the truth is, it has just begun its odyssey toward cheaper, better, and faster predictions to drive strategic business decisions--powering and accelerating business. When prediction is taken to the max, industries transform. The disruption that comes with such transformation is yet to be felt--but it is coming. How do businesses prepare? In Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction: The Disruptive Economics of Artificial Intelligence (HBR Press, 2022), they go further to reveal AI as a prediction technology directly impacting decision-making and to teach businesses how to identify disruptive opportunities and threats resulting from AI. Their exhaustive study of new developments in artificial intelligence and the past history of how technologies have disrupted industries highlights the striking phase we are now in: after witnessing the power of this new technology and before its widespread adoption--what they call "the Between Times." While there continue to be important opportunities for businesses, there are also threats of disruption. As prediction machines improve, old ways of doing things will be upended. Also, the process by which AI filters into the many systems involved in application is very uneven. That process will have winners and losers. How can businesses leverage, or protect, their positions? Filled with illuminating insights, rich examples, and practical advice, Power and Prediction is the must-read guide for any business leader or policy maker on how to make the coming AI disruptions work for you rather than against you.Interviewee Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and a professor of marketing at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab and the CDL Rapid Screening Consortium, a faculty affiliate at the Vector Institute and the Schwartz-Reisman Institute for Technology and Society, and a Research Associate at the National Bureau of Economic Research. Avi’s research focuses on the opportunities and challenges of the digital economy.He has published academic articles in marketing, statistics, law, management, medicine, political science, refugee studies, physics, computing, and economics. Avi is a former Senior Editor at Marketing Science. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award. He testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising. His work has been referenced in White House reports, European Commission documents, the New York Times, the Economist, and elsewhere.Peter Lorentzen is economics professor at the University of San Francisco. He heads USF's Applied Economics Master's program, which focuses on the digital economy. His research is mainly on China's political economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such individuals, given that their predictions are often misleading and inaccurate. They also talk how the making of futures can become more just and inclusive. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this interview, Richard and Kimon speak with Rudradeb Mitra, CEO and founder of Omdena. He was born in India, moving to England as an adult to complete a master's degree at Cambridge. He worked as an AI researcher and then at a start-up before realizing that making money was not his primary goal in life.Rudradeb saw that there were many issues in the AI community and tech world, including biases in hiring and general social networking problems. As he explains, when a company is looking to hire, they focus on certain characteristics, backgrounds, and experiences that may overlook plenty of smart and talented engineers.The main idea behind Omdena was to create a collaborative platform where AI researchers and engineers could crowdsource problem-solving and demonstrate their skills. In nearly four years of operation, Omdena has run over 320 projects with 120 start-ups and non-profit organizations. More than 10,000 people from 105 countries have worked on these projects, participating in local Omdena chapters in over 60 countries. Every month, around 2,000 people apply to work on approximately 20-25 new projects .Omdena helps pair people to particular programs, keeps track of the best performers, and then helps the top-tier talent find paid work. When a person first signs up for Omdena, they are first given access to educational resources and projects that will help them learn. After completion, they can begin participating in new projects. Success in these projects will then lead to paid work projects with start-ups.Omdena is unlike many organizations, and it is perhaps best to think of it as a mix between a business and a school. Many people who are members are using it as a resource to gain practical experience, the type of education that is not often emphasized at universities. This practice work is usually to support non-profits or other charitable projects. Outcomes from these projects can then be used to get paid work for a large, for-profit company or a start-up.Throughout the interview, Rudradeb talks about the ideas, both philosophical and practical, that have influenced him in his endeavors. At the end of the interview, he describes the importance of focus, building a strong and unified culture, and travel.Rudradeb Mitra is founder and CEO of Omdena.Omdena is a collaborative platform with over 10,000 data scientists, data engineers, and domain experts from 105 countries. Large development organizations (non-corporations) like the UN, UNHCR, WRI, World Energy Council, and the World Food Program, as well as impact startups from 60+ countries have worked with Omdena.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. Kimon's on Twitter here.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where he continues to invest in promising companies and helps other entrepreneurs realise their dreams. Listen to his story in an autobiographical TEDx talk here. Richard is on Twitter here. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does creativity work? In Creativities: The What, How, Where, Who and Why of the Creative Process (Edward Elgar, 2022), Chris Bilton, a Reader at University of Warwick’s Centre for Cultural and Media Policy Studies, Stephen Cummings, Professor of Strategy and Innovation at Victoria University Wellington, and dt ogilvie, Professor of Urban Entrepreneurship at the Rochester Institute of Technology, use a combination of theoretical analysis and detailed case studies to explain creativity. Using global examples from a diverse range of business, individual, and organisational settings, the book ranges from to critical analysis of creative business scandals such as Weinstein and #MeToo. It will be essential reading across creative industries and management studies, with valuable insights for social science and humanities scholars too.Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022)Diversity doesn’t mean much if a range of people are in the room but not really a part of the conversation taking place there. To counter that all-together too frequent shortcoming, today’s guest has focused on a variety of ways to achieve better collaboration where multiple viewpoints enrich the outcome. One way is to understand seven key dimensions of collaboration that focus on the personalities and behavioral tendencies in that room. Are people given to being risk seekers or spotters, for instance? Do they tend to be complex or concrete thinkers? And so on. Another way forward is to understand how the team will be evaluated and rewarded. When pay and promotions are weighted such that 40% is dependent on the outcome for customers, you tend to get a broader, more altruistic vantage point. Underlying it all in this conversation is how to overcome homophily: the basic human tendency to form connections with people most like yourself, thereby (unconsciously) excluding those who may look, dress, talk, think and feel in ways outside of your natural comfort zone.Dr. Heidi K. Gardner is a Distinguished Fellow at Harvard Law School and was previously a professor at Harvard Business School and a consultant at McKinsey & Co. Named by Thinkers50 as a Next Generation Business Guru, she has lived and worked on four continents and holds a PhD from London Business School.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Goldfarb and David Kirsch, professors of entrepreneurship and strategy at the University of Maryland's Robert H. Smith School of Business, talk about their book, Bubbles and Crashes: The Boom and Bust of Technological Innovation, with Peoples & Things host Lee Vinsel. Bubbles and Crashes puts forward a parsimonious model of how and when economic bubbles develop around new technologies. In the conversation, Goldfarb and Kirsch reflect on a variety of topics, including why it matters that Elon Musk is such a good story teller, whether we are currently in a technology bubble, and what we can do to prevent bubbles in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this interview, Richard and Kimon speak with David Regn, CEO of Stream Companies. Collectively, David oversees about 600 employees, generating an annual revenue of around $225 million.Growing up in a middle-class family, David got his first job at age 14. He worked at a grocery store, starting as a bagger, before quickly being promoted to run the in-store bakery. He worked in the bakery for five years, growing its weekly revenue from $300 to $3,000 a week. He left the grocery store once he started college, and after an internship, David realized that he didn’t want to work for someone else or a big corporation. Instead, he opted for the more challenging path of entrepreneurship.Along, with his best friend Jason Brennan, David began doing independent marketing consulting for small companies owned by friends. This was in the mid-90s when many small businesses did not have any presence on the internet. At first, they helped small business owners like landscapers and physicians produce and distribute brochures.David humorously describes how the first advertisement he ever took out was in the Yellow Pages phone book. Stream Companies had a phone number, but they used David’s mother’s home as their business address. From this ad, they got their first significant client. The marketing deck they produced made its way to a VP at Motorola, who reached out to David and Jason about additional marketing work.One of their first significant clients was a small gym franchise of five locations owned by his brother. Over the course of the partnership, the franchise added an additional seven locations. This experience helped their company learn more about retail and how to work effectively with smaller owners. Over the course of the interview, David continues to emphasize the importance of developing and maintaining relationships with clients over time. Many of David’s clients have worked with him for 20+ years. As these companies have grown, so has Stream Companies.David also discusses cultivating and developing talent. He says that any boss and business owner should think about how to adequately care for employees, seeing them holistically instead of as just cogs. In the lead-up to the shutdowns from the pandemic, David and his executive board took pay cuts to ensure that as few employees as possible would be hurt by any declines in revenue. As David says, you have to “put people before profits.”At the end of the interview, David talks about more recent developments, including recently selling a majority share of the company. This has given the company more room to grow. Jason concludes with some advice on what entrepreneurs need to succeed:1. Grit2. Positive attitude3. Be passionate about workIn 1996, David Regn and his lifelong friend and business partner, Jason Brennan, founded Stream Companies. In only a few short years, Stream Companies was recognized and awarded as one of the fastest growing, privately held entrepreneurial companies in Philadelphia and has continued to win awards like Inc. 5000, fastest-growing private companies and Best Places to Work in Pennsylvania multiple times over.Find links to past episodes here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)Contrary to conventional wisdom, about 90% of billionaires are self-made as opposed to people who inherited their wealth. Why did they succeed? That’s the question this book explores at both the individual and at the countrywide level. Values and skills revolving around knowledge, a strong work ethic, delayed gratification, and more, provide much of the answer, as does access to mentors. Or to put it another way, as today’s guest alludes to – you could do worse than follow the advice of Wendy’s founder, Dave Thomas: Work hard, and be nice. Income inequality, immigration, college debt forgiveness are among the topics covered in this wide-ranging conversation with Roger, who has been an exemplary educator across the globe.Roger Blackwell is the author of 40 previous books, and a retired professor from The Ohio State University where he taught in the business school as well as course for the Medical School and as part of the Black Studies faculty. In addition, Roger has taught and done research in 39 countries and for the inmates at the Federal Correction Institution in Morgantown, West Virginia.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Economists and other social scientists are used to working with data that comes nicely organized into a table with a series of variable names across the top and a list of observations or datapoints down the right hand side. Data also naturally falls into this format when it comes from surveys we run. But the vast amounts of data generated by businesses and by all our online activities are usually organized in different ways. In corporate settings that first step of getting the right data and putting it into a table where it can be analyzed can be as important and challenging as the subsequent analyses. SQL (Structured Query Language) has been the standard language for accessing information in databases since the 1980s.In this episode I interview Renee Teate, also known as “Data Science Renee” on Twitter, about her new book, SQL for Data Scientists: A Beginner’s Guide for Building Datasets for Analysis (Wiley, 2022). I learned about Renee from her popular blog and podcast, “Becoming a Data Scientist,” in which she talked about the paths she and others took to becoming a data scientist. While she was coming from more of an engineering background, many economists have been becoming data scientists from the other direction. They are building up their skills with databases and programming to complement their statistical and social science training, either because of new jobs in the tech sector or because of the new academic research possibilities this opens up. SQL is a crucial part of this toolkit, and this book is a great way to get started learning it.In our conversation, we also discuss her current role as a lead data scientist at higher education analytics company Heliocampus, and some of her tips for aspiring data scientists as they apply for and interview for their first jobs.Host Peter Lorentzen is the Chair of the Economics Department at the University of San Francisco, where he created a new Master’s degree in Applied Economics designed specifically to train students in a combination of economics and data science skills that equips them to succeed in the new digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices