New Books in Business, Management, and Marketing

In this episode, I interview Professor Geoffrey Jones about his new book  Deeply Responsible Business: A Global History of Values-Driven Leadership (Harvard University Press, 2023). For an extraordinary introduction to the content of the book, please visit deeplyreponsible.com .Professor Christopher Marquis, author of Better Business: How the B Corp Movement Is Remaking Capitalism (Yale University Press, 2020) also joined our conversation.Deeply Responsible Business is a global history of deeply responsible business leaders. It offers an invaluable historical perspective, going back to the Quaker capitalism of George Cadbury and the worker solidarity of Edward Filene. Through a series of in-depth profiles of business leaders and their companies, it carries us from India to Japan and from the turmoil of the nineteenth century to the latest developments in impact investing and the B-corps. Geoffrey Jones profiles business leaders from around the world who combined profits with social purpose to confront inequality, inner-city blight, and ecological degradation, while navigating restrictive laws and authoritarian regimes.He found that these leaders were motivated by bedrock values and sometimes—but not always—driven by faith. They chose to operate in socially productive fields, interacted with humility with stakeholders, and felt a duty to support their communities. While far from perfect—some combined visionary practices with vital flaws—each one showed that profit and purpose could be reconciled. Many of their businesses were highly successful—though financial success was not their only metric of achievement.As companies seek to coopt ethically sensitized consumers, Jones gives us a new perspective to tackle tough questions. Inspired by these passionate and pragmatic business leaders, he envisions a future in which companies and entrepreneurs can play a key role in healing our communities and protecting the natural world.Interview by Paula de la Cruz-Fernández, Ph.D. Learn more about your ad choices. Visit megaphone.fm/adchoices

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kimon and Richard speak with Christian Arno, founder and CEO of Pawprint, about how companies can effectively achieve sustainability goals.As a young child growing up in Aberdeen, Christian was interested in pursuing entrepreneurship. His first venture was in comic book sales, and his first clients were his parents and schoolmates on the bus. When his father learned more about the finances of Christian’s venture, he shut the enterprise down, an early lesson in “regulation.”For university, Christian attended Oxford, where he studied languages. At around this time, the Dotcom boom began, and Christian created a website advertising translation services. He began to receive customer inquiries, and soon enough, was able to establish a revenue stream from recurrent clients.The most important thing that Christian learned while building Lingo24 was how to take advantage of SEO (search engine optimization). Christian was able to land bigger companies despite a lack of experience. Searchers would find his professionally-created website, purchase services, eventually leading Christian to start hiring employees to accommodate the growing demand.In the 20 years of running the company before exiting, Christian was able to grow Lingo24 to a maximum size of 230 people with a peak revenue of around $50 million in a year. Despite this success, Christian felt it was time to move on to another venture.In the mid-2010s, Christian’s father, formerly an oil and gas entrepreneur, reversed course and became a climate activist with Extinction Rebellion. Through conversations with his father, Christian came to believe that the second act of his career should attempt to address the environmental issues that threaten him, his father, and billions around the world.Christian’s new company is a software platform, Pawprint, that educates, motivates, and aligns employees of companies around sustainable development goals. The CEO of a company signs up, creating accounts for employees. The employees are placed into teams where they compete to reduce their CO2 emissions. The CEO is able to set various financial or non-financial awards for the best-performing employees.Pawprint doesn’t just track the results. It also gives employees various actions and pieces of advice, over 500 in total, to improve their environmental impact.Christian talks about his passion for Pawprint and the excitement of working on project with social impact. His big piece of advice for entrepreneurs: Start doing what you care about as early possible. Don’t wait!Links UN SDGs BCorp movement Unbabel Buys Lingo24 Pawprint About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR. He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams. Learn more about your ad choices. Visit megaphone.fm/adchoices

Communication researcher Nirit Weiss-Blatt talks about her book, The Techlash and Tech Crisis Communication, as well as some of her recent and forthcoming pieces on the digital technology industry with Peoples & Things host, Lee Vinsel. Weiss-Blatt’s work examines both the rise of the “techlash”—the development of negative public and expert sentiment about the digital technology industry—and how company public relations efforts responded to this development. Weiss-Blatt and Vinsel also talk about how some claims about the negative impacts of social media do not seem to hold up to empirical scrutiny and what all of this means for regulation of the digital technology industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022).Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, Complicit? Talk about a timely topic. In what is Bazerman’s third book on ethics, the focus is on the people who surround an “evil” doer and enable or allow harmful behavior to occur. From the implosion of FTX under the funky leadership of Sam Bankman-Fried, to Elizabeth Holes at Theranos or Purdue Pharma and the Sacklers, there is always a large supporting cast of those who trade on privilege, defer to authority, or have their trust exploited. Indeed, in this interview Bazerman touches on seven different profiles in complicity that serve as a counterpoint to JFK’s book, Profiles in Courage. What solutions does Bazerman offer? Besides changing the culture of an institution or company, one particular way forward is to amass co-whistleblowers by creating “informal escrows” so that the victims of perpetrators like Harvey Weinstein don’t have to go it alone in raising what might politely be called “legitimate concerns.”Max Bazerman is the Jesse Isidor Straus Professor of Business Administration at Harvard Business School. Besides being the author of books like Blind Spots and Decision Leadership and an expert on the art of negotiations, he describes himself as a “gritty city kid from Pittsburgh.”Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Journalist Katherine Blunt, who writes about renewable energy and utilities for the Wall Street Journal, talks about her new book, California Burning: The Fall of Pacific Gas and Electric—and What It Means for America’s Power Grid with Peoples & Things host, Lee Vinsel. The book tells the fascinating story of how declining performance at an electrical utility eventually led to wildfires and staggering loss of human life. Blunt and Vinsel also talk about what this story means for the future of electricity utilities in the face of global climate change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Venkatesh Rao is a writer and consultant based in Los Angeles. The bulk of his consulting practice comprises 1:1 work with senior executives as a conversational sparring partner, to stress test and improve the rigor and quality of their ongoing thinking about their evolving challenges.The Art of Gig is a two-volume guide to the modern gig economy, with particular emphasis on independent consulting. It is intended to serve as a philosophical companion for a life of free agency and help you develop a sensibility of work attuned to both the poetry and practicalities of life beyond paychecks. The essays included in these volumes were originally published over two years in a weekly email newsletter. They have been carefully updated, sequenced, and structured for this compilation. This first volume, Foundations, comprises thirty-two essays that aim to help you develop a solid grasp of the fundamentals of surviving and thriving in the gig economy. Topics include: getting oriented, bootstrapping, managing perceptions, mental fitness, and sparring with executives.The second volume, Superstructures, covers themes that become salient once strong foundations are in place.You can find Venkatesh at ribbonfarm.com, venkateshrao.com, on Twitter @vgr, and on Substack at https://studio.ribbonfarm.com/. Joseph Fridman is a researcher, science communicator, media producer, and educational organizer. You can follow him on Twitter @joseph_fridman, or reach him at his website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Samantha Kleinberg, an associate professor of computer science at Stevens Institute of Technology, talks about a book she’s been writing on how we can (and can’t) use information to make better decisions with Peoples & Things host, Lee Vinsel. Kleinberg and Vinsel also talk about barriers to artificial intelligence getting dramatically better anytime soon, and why ideas, like “the singularity,” are mere fantasies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leidy, professor of engineering at the University of Virginia, talks about his book, Subtract: The Untapped Science of Less, with Peoples & Things host, Lee Vinsel. As Klotz shows throughout the book, we pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don’t subtract. Klotz’s work sits at a fascinating intersection between engineering, design, and experimental psychology. His pioneering research shows us what is true whether we’re building Lego models, cities, or strategic plans: Our minds tend to add before taking away, and this is holding us back. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kimon and Richard speak with Cormac Russell, Managing Director at Nurture Development. Cormac focuses on helping institutions, NGOs, governmental organizations, and companies interested in improving their communities. The biggest issue that Cormac encounters in these organizations is a problem with disconnection. In this interview, Cormac discusses his work to overcome disconnection and bring people together.Before he began his work as a community organizer and developer, Cormac wanted to become a psychologist. He worked in childcare, helping kids with mental health issues. Many of the issues he saw that these kids faced became most prominent as they were transitioning from the hospital setting back into their local communities. Cormac realized that the old adage: “it takes a village” rang very true.Cormac soon discovered the work and ideas of John L. McKnight, co-founder of the Asset-Based Community Development Institute at DePaul University. John has since become a mentor and a co-author with Cormac, focusing on the core issues facing local communities. Their approach is bottom-up and people-centered with an emphasis on localism.Cormac was driven to help start Nurture Development, which focused on community development from the inside out. He has grown the company today to the point where it now has a footprint in 36 countries.In his current work, Cormac argues that organizations operating in a particular area should pay attention to more than just its straightforward objective. For example, he discusses how police departments tasked with arresting people should also care about the root causes that lead to crime in the first place. If the goal of a police department is to produce less crime, it should redirect some of its resources toward community-building instead of just boosting enforcement.Cormac emphasizes that many problems faced by organizations are not ones of leadership. Rather, there are not enough people who are focused on connecting or convening those in the broader community. With more people out there whose role it is to connect, the job of the leaders is made much easier. Connectors, like Cormac, offer a more local and granular perspective than a typical leader who is focused on a birds-eye-view of any issue.Cormac makes a case for “thinking like a social movement” while “behaving like an entrepreneur.” He gives the example of a neighborhood in Birmingham, UK. Cormac worked with locals from the neighborhood to embark on a listening campaign to hear directly from the people. In the course of the listening campaign, they found 93 people in the neighborhood who were identified as connectors. These connectors were then brought together and given access to training and community-development materials to help them directly address the problems they saw themselves. Cormac discusses other examples in the interview of how to bring together communities using a bottom-up and inside-out approach. He is not your standard entrepreneur focused on the bottom line. Rather, Cormac uses entrepreneurial tools to address social issues. The ultimate measure of success is in the long-term growth and development of the community.Cormac Russell is a social explorer, an author and a much sought-after speaker. He is the Founding Director of Nurture Development and a member of the Asset-Based Community Development (ABCD) Institute, at DePaul University, Chicago.Find links to past episodes here.About our Hosts:Kimon FountoukidisRichard Lucas Learn more about your ad choices. Visit megaphone.fm/adchoices