
The Orbit Marketing Podcast
Practical advice from top founders about how to scale your business using content marketing. orbitmarketing.substack.com
Latest episodes

Dec 8, 2021 • 1h 10min
Matt Slater: GP at Stateless VC on Crypto Investment Lessons, Metaverse Real Estate, and Much More
Matt Slater is an entrepreneur, founder, investor, advisor, and crypto evangelist. In college, he founded his first company, Campus Ink, a t-shirt screen printing company that opened him up to the world of entrepreneurship. After landing in San Francisco post-college, Matt found a community of people working and developing the early world of Crypto. He went on to found Hedgy, one of the first Bitcoin derivatives exchanges backed by Marc Benioff and Tim Draper. After selling Hedgy, Matt began investing at Synapse Capital before branching out and starting his own shop at Stateless Ventures. Some of Matt's notable investments include the Ethereum pre-sale, MakerDAO, Synthetix, Cosmos, Augur, Aave, and Republic Protocol among others. Matt also invests in and develops real estate at Pareto Properties.Matt earned a bachelors of finance from USC, a Masters of Finance from Hult Business School, and a JD from Loyola Law school.Links:→ Matt's Personal Website: https://www.mattslater.co/→ Follow Matt on Twitter: https://twitter.com/MattSlater→ Check out Stateless Ventures: https://www.stateless.vc/→ Read Why The Web Won't Be Nirvana: https://www.newsweek.com/clifford-stoll-why-web-wont-be-nirvana-185306Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=LouisHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834→ Reach out on Twitter: https://twitter.com/LouisKyleShow→ Drop us an email: LouisandKyleShow@gmail.com→ Follow on Instagram: https://www.instagram.com/louiskyleshow/→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Dec 2, 2021 • 49min
Jon Ostenson: Franchising 101 with The CEO of FranBridge Capital, Is Franchising Right For You?
Jon is a consultant, owner/investor, author, and international speaker specializing in the area of non-food franchising. Jon also oversees FranBridge Capital where, with partners, he owns 18 territories across 5 property service franchises.Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with hundreds of locations. Before ShelfGenie, Jon was the Vice President of Sales for Carter’s Inc., responsible for annual sales in the hundreds of millions. Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=LouisLinks:FranBridge Consulting: https://franbridgeconsulting.com/Follow Jon on Linkedin: https://www.linkedin.com/in/jonostenson/Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834Reach out on Twitter: https://twitter.com/LouisKyleShowDrop us an email: LouisandKyleShow@gmail.comFollow on Instagram: https://www.instagram.com/louiskyleshow/Follow on LinkedIn: https://www.linkedin.com/company/65567567/Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAGet email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nov 19, 2021 • 1h 2min
Victoria Ransom: Founder & CEO at Prisma, The Business Of Reimagining 4-8th Grade Education
Victoria has co-founded multiple companies with her husband, Alain Chuard. These include Access Trips, Wildfire, and now Prisma. She also earned her MBA from Harvard Business School.After starting her family and being unsatisfied with the options for educating her children, she knew there had to be a better way, so she co-founded her newest venture, Prisma. Prisma is redefining education by taking an entirely new approach to the system. Using coaches instead of teachers, quarters focused on STEM, Entrepreneurship, and real-world projects, online instead of classrooms, and much, much more. Victoria is an adventurer, and in the podcast, we talk about her experience living in a Brazilian favela, and the six weeks she spent living with a native tribe in the Amazon. Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=LouisLinks: Prisma: https://www.joinprisma.com/Follow Victoria on Twitter: https://twitter.com/victoria_ransomRead about Victoria on Wikipedia: https://en.wikipedia.org/wiki/Victoria_RansomHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834Reach out on Twitter: https://twitter.com/LouisKyleShowDrop us an email: LouisandKyleShow@gmail.comFollow on Instagram: https://www.instagram.com/louiskyleshow/Follow on LinkedIn: https://www.linkedin.com/company/65567567/Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAGet email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nov 8, 2021 • 54min
Tony Lopez: Combatting the Housing Crisis with Alternative Living Spaces, Tiny Homes, and Shipping Containers
Tony Lopez started Alternative Living Spaces to help fight the affordable housing crisis and to solve his own problem of overpaying for rent. In this conversation, we cover the founding story, his vision for the future, and his personal why behind it all.Links: Alternative Living Spaces Website: https://alternativelivingspaces.com/Follow Alternative Living Spaces on Instagram: https://www.instagram.com/alternativelivingspaces/Subscribe to Alternative Living Spaces on YouTube: https://www.youtube.com/channel/UCkpy6geS9latE4hMZ9wfR6wHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834Reach out on Twitter: https://twitter.com/LouisKyleShowDrop us an email: LouisandKyleShow@gmail.comFollow on Instagram: https://www.instagram.com/louiskyleshow/Follow on LinkedIn: https://www.linkedin.com/company/65567567/Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAGet email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Oct 19, 2021 • 1h 1min
Joe Bastardi: Meteorologist, Bodybuilder, and Penn State Wrestler - Is Weather Weaponized?
Links Joe Bastardi on Twitter: https://twitter.com/BigJoeBastardiDecline and Fall of Roman Empire: https://www.amazon.com/dp/B002XHNO8S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Chariots of Fire (movie): https://www.youtube.com/watch?v=KEtD0ybH7nsIf I Were The Devil (1965): https://youtu.be/S9NoQHgjM_0Joe's Book, The Weaponization of Weather: https://www.amazon.com/dp/B08HPSPL89/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834Reach out on Twitter: https://twitter.com/LouisKyleShowDrop us an email: LouisandKyleShow@gmail.comFollow on Instagram: https://www.instagram.com/louiskyleshow/Follow on LinkedIn: https://www.linkedin.com/company/65567567/Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAGet email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Oct 10, 2021 • 52min
Tom Merrick: The Bodyweight Warrior on Calisthenics, Real Estate, Natural Eating, YouTube, and Training Goals
Tom Merrick, a well-known calisthenics expert and fitness content creator on YouTube, discusses his training goals, sleep and diet advice, his personal journey to YouTube, the unique difficulty of handstands, the challenges of stretching the quads and hip flexors, embracing suffering in training and life, working with what you have, and their coffee preferences and fitness programs.

Sep 30, 2021 • 1h
Tylah McConnell: Midwife, Entrepreneur, and Author on Self-Abandonment, Tik Tok Virality, Babies, and 18 & Lost
Tylah McConnell knew from an early age that catching babies was her calling. After going the traditional route of the medical establishment with months of work without a day off, Tylah had a defining moment of clarity where she knew she had turn off the beaten path. From there, she dove headfirst into her own practice, starting a midwifery consulting practice, building a brand around midwifery, as well as developing her own mental and physical health.Throughout this interview, we cover her moment of clarity, her reasons for getting into midwifery, some valuable tips for men in the delivery room, what she shares in 18 & Lost, the benefits of the 5:30 am club, and how being too self-aware can be damaging.Links:Get a copy of 18&Lost: https://www.amazon.com/dp/B09GJML236Follow Tylah on TikTok: https://www.tiktok.com/@midwife_tylahFollow Tylah on Instagram: https://www.instagram.com/midwife_tylahHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!If you want to reach out to us, please do so on Twitter: https://twitter.com/LouisKyleShowEmail us: LouisandKyleShow@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Sep 21, 2021 • 1h 10min
Matt Redler: Founder of Panther HR - Unlocking the Global Labor Market & Raising $4 Million from VCs
While having to shut down a previous startup in the midst of the pandemic, Matt's number one priority was to give his globally distributed team a soft landing into great organizations. While doing this, he came to realize that corporations would not hire internationally because of compliance standards and foreign subsidiary requirements. A lightbulb went off, and Panther was born to solve this problem.We cover how Panther could become the number one employer in the world, being at the center of a flow of funds, the breadth of the problem, what it is like to have product-market fit, asymmetric bets, raising money from big names, and Matt's personal story and background in debate.Links:Follow Matt on Twitter: https://twitter.com/MattRedlerPanther's Website: https://www.panther.co/Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!If you want to reach out to us, please do so on Twitter: https://twitter.com/LouisKyleShowEmail us: LouisandKyleShow@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Sep 14, 2021 • 1h 2min
Mitko Karshovski: Launching Location Independent Entrepreneurial Careers Through Apprenticeships
Mitko is a lifelong entrepreneur who immigrated to the United States at the age of eleven. After jumping from major to major in college, Mitko dropped out to pursue entrepreneurship full time.In this conversation, we discuss online communities, the importance of learning through case studies and real-life situations, the value of an apprenticeship, the income streams that he has worked to produce, and lessons from his podcast. Links:Follow Mitko on Instagram: https://www.instagram.com/mitkokaListen to That Remote Life: https://thatremotelife.com/Join Parable: https://joinparable.com/Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!If you want to reach out to us, please do so on Twitter: https://twitter.com/LouisKyleShowEmail us: LouisandKyleShow@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Sep 7, 2021 • 1h 12min
Grant McCarty: An Overachiever's Guide To Marketing, College Baseball, Education Startups, Public Policy, Test Prep, and Giving Back
Grant McCarty is a current MBA candidate and baseball player at Johns Hopkins University, recent graduate of the University of Alabama with two degrees in two years. Grant also runs PrepHQ a profitable education company for at risk youth, is the former CMO of a fin-tech startup with an 8-figure valuation, runs a consulting and full stack digital marketing agency, and sold a company in the cannabinoid industry before turning 21.Throughout this conversation, we talk about how he has accomplished so much, the way he thinks about his life and time management, and the why behind some of his big decisions like getting his MBA, going to Alabama, and the purpose of PrepHQ.Links:Follow Grant on Twitter: https://twitter.com/grant_mccartyCheck out PrepHQ: https://www.theprephq.com/Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!If you want to reach out to us, please do so on Twitter: https://twitter.com/LouisKyleShowEmail us: LouisandKyleShow@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com
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