UX for AI

Send us a textIn this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one product capability to perfection, unlocking the potential for unbeatable value propositions and sustained success in the competitive market. Tune in for actionable insights on navigating the startup landscape with clarity and purpose.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textBonanza Growth Shorts returns!Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of user-centric design, and the significance of rapid iteration in creating impactful apps.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement.Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embracing the power of AI tools like Chat GPT, Rolf offers valuable insights into how businesses can leverage generative AI to streamline workflows and stay ahead of the curve.Join Behrad and Rolf as they discuss practical use cases of Chat GPT, from brainstorming sessions to content creation, and explore the potential of AI in shaping the future of digital marketing. Plus, discover how Rolf's Friday routine of exploring the latest AI advancements can inspire you to optimize your own workflows.Excited to learn more? Don't miss out on the live podcast recordings on LinkedIn Live, where you can engage with Behrad and his guests in real-time. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Rolf Mistelbacher on LinkedIn. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to another episode of Bonanza Growth Shorts!Join Behrad Mirafshar, CEO and Founder of Bonanza Studios, on a riveting journey into the heart of product focus. Drawing from his wealth of experience and expertise, Behrad delves deep into the strategic importance of understanding your product's category, competitors, and market dynamics.In this insightful discussion, Behrad unveils the key characteristics of exceptional products, using real-world examples like Calendly, Loom, and Zoom to illustrate the power of specialization. Through his meticulous analysis, Behrad emphasizes the critical components of achieving product-market fit, including founder-market alignment, problem-solution resonance, and a robust go-to-market strategy.Listeners are treated to a masterclass in entrepreneurial decision-making as Behrad navigates the delicate balance between ambition and focus. With clarity and conviction, he shares invaluable insights on how Bonanza Studios approaches product development and market domination.Whether you're a seasoned entrepreneur or a budding startup enthusiast, this episode of Bonanza Growth Shorts promises to inspire and educate. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys.In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting landscapes of tech, Enzo's insights are nothing short of transformative. From his formative years at Intercom to the bold leap into co-founding June, Enzo's tale is a testament to the power of passion, perseverance, and unwavering vision.Behrad and Enzo traverse the highs and lows of the entrepreneurial roller coaster, delving deep into the nuances of building and scaling a disruptive startup. From the initial spark of inspiration to the nitty-gritty of product development and beyond, no stone is left unturned in this captivating conversation.But it's not just about the journey—it's about the lessons learned along the way. Enzo opens up about the challenges of identifying market needs, refining product-market fit, and navigating the delicate dance of pricing strategies in the competitive world of B2B SaaS.And what about the oft-overlooked cornerstone of startup success—the co-founder relationship? Behrad and Enzo pull back the curtain on the art of collaboration, sharing invaluable insights on conflict resolution, communication, and the delicate balance of trust and accountability.So whether you're a seasoned founder charting new horizons or a budding entrepreneur on the brink of greatness, Bonanza Growth is your passport to the cutting edge of innovation. Tune in, buckle up, and prepare to be inspired as we journey through the untamed wilderness of entrepreneurship together.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Enzo Avigo on LinkedIn. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Fabrice Pöhlmann on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textBonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Finn Thormeier on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools.Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like Spotify, he urges businesses to capitalize on the available talent pool.The episode stresses the value of having an efficient core team, citing successful collaborations with startups that already possess capable teams. Behrad advocates for leveraging AI tools and external support, like Bonanza Studios, to fill specific skill or execution gaps.As the economy trends positively, Behrad urges businesses to act swiftly in hiring, predicting increased competition for top talent in 2024. This short and insightful episode serves as a reminder to strategize for the year ahead and seize the current hiring landscape. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textJoin Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups.In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach.Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth.Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/