UX for AI

On this episode, Behrad Mirafshar interviews Patrick Haede, a trailblazer and entrepreneur. They discuss the challenges of balancing fatherhood and entrepreneurship, building Sonic, a startup studio, and the importance of efficient decision-making and time management. The hosts also touch on the origins of their podcast and their investment criteria as angel investors. Tune in for valuable insights from Patrick Haede!

Send us a text🚀  Welcome back to Bonanza Growth!Get ready for an exhilarating journey into the world of business and entrepreneurship with your host Behrad Mirafshar, the trailblazing founder and CEO of Bonanza Studios. Every week, Behrad sits down with industry titans, and this week's special guests are no exception—welcome Catherine Chabiron and Fabrice Bernhard from Theodo, the international tech consultancy that's redefining innovation.Meet the Game-Changers:Catherine Chabiron: A force to be reckoned with, Catherine is an executive coach, Lean expert, and active volunteer at the Institut Lean France. She challenges the norm, advocating for developing competences over outsourcing, and focuses on flowing products and services to create real customer value.Fabrice Bernhard: Co-founder of Theodo, Fabrice has steered the company's remarkable 50% annual growth for the past eight years, culminating in an impressive €90M turnover in 2022. Based in London for international expansion, Fabrice is passionate about the transformative power of tech and Lean practices.Dive into Lean Brilliance:In this riveting podcast episode, Catherine and Fabrice unveil the secrets behind Theodo's Lean journey. From navigating growth challenges to maintaining unwavering customer focus, they share insights on the paradigm shift from Agile to Lean. Discover how Lean empowers people, fuels creativity, and transforms organizations into hubs of ingenuity.Key Takeaways:🌐 Scaling Innovatively: Explore Theodo's evolutionary path from Agile to Lean and its impact on the company's skyrocketing success.🚀 Lean Culture Unleashed: Understand how Lean principles bring customer obsession to the forefront, fostering creativity and problem-solving across the organization.🌟 Gemba Walks and More: Delve into Theodo's strategies for maintaining a customer-focused culture, from gemba walks to visual management, rituals, and indicators.💡 Thinking Transformation: Learn how Lean isn't just a set of tools but a mindset that transforms thinking across all levels of the organization.Inspiration Awaits:This podcast is more than just insights; it's a call to action! Catherine and Fabrice's anecdotes and experiences will leave you inspired to embrace Lean principles, transforming your workplace into a hub of innovation. Don't miss this dynamic episode on Bonanza Growth—the podcast that's propelling businesses into realms of unparalleled success through the magic of Lean transformation.🎧 Tune in and revolutionize your approach to business growth! 🚀Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Catherine Chabiron on LinkedIn here. Follow Fabrice Bernhard on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth!🎙️ In this episode we join host Behrad Mirafshar as he sits down with industry expert Dave Martin, an outcome leadership coach and former CPO, to explore the intriguing dynamics of strategic product growth. Together, they unravel the insights from Dave's latest book, "The Product Momentum Gap," delving into the challenges faced by product leaders and the keys to navigating misalignments and scaling hurdles.🚀 Dave introduces the groundbreaking concept of the "Product Value Creation Plan," emphasizing the need for leadership alignment and fostering a culture that allows product teams the autonomy to craft products with customer-centric value. The conversation spans from breaking down biases within leadership teams to differentiating between business and product strategy. It's a deep dive into mastering Product-Market Fit, understanding the dynamic nature of startups, and strategically targeting success.👥 Behrad and Dave also share success stories, emphasizing the power of strategic thinking, leadership alignment, and the importance of prioritizing critical problems. Whether you're a seasoned professional or a startup enthusiast, this episode is a goldmine of insights that will fuel your growth mindset. Tune in to Bonanza Growth and embark on a journey of innovation, collaboration, and strategic product excellence. 🎧Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Dave Martin on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Trailblazing leader Teresa Cain joins the podcast to discuss the power of two-hour design sprints. She shares secrets on how these sprints outshine longer formats, the efficiency and time-saving advantages, challenges of integrating Chat GPT, and involving target users in the discovery process.

Send us a textWelcome back to Bonanza Growth, the podcast that delves deep into the ever-evolving realms of branding, marketing, and design. Unlock the secrets of fintech success as host Behrad Mirafshar dives deep into the intricacies of startup growth with Elliott Limb, a true titan of the banking and fintech industry.In this riveting discussion, these two experts dissect the challenges and strategies of scaling startups in the fintech sector. Discover how to navigate demanding clients, the evolving roles of consultants, and the pivotal importance of customer success. Elliot emphasizes the profound significance of focusing on customer adoption and expansion, maintaining unwavering trust with investors, and serving existing clients to fuel your company's growth.Explore the transformative journey from founder to CEO and the need for transparency in board meetings. Elliot and Behrad peel back the layers of the maturation process founders undergo as their businesses evolve, offering priceless insights into the fintech startup ecosystem.The two also discuss the unique challenges faced by founders in scaling their ventures and the indispensable role of investors in the growth process. You'll hear about the necessity for founders to embrace adaptability, relinquish certain responsibilities, and evolve their roles to align with the company's trajectory and shareholder interests.The discussion underscores the paramount importance of open and honest communication between founders and investors. In some cases, founders might need to transition into advisory or board roles, while in others, they may have to exit the company if their vision diverges from its direction. Additionally, the conversation delves into the pivotal role of HR in scaling businesses, highlighting how senior HR personnel can offer invaluable insights and guidance to CEOs and founders. Talent management and culture are central themes in the journey of a growing company.As the conversation evolves, you'll gain insight into the criteria that investors employ when evaluating businesses for investment. This includes factors like forecast accuracy and the ability to demonstrate predictable and sustainable growth. The episode culminates with a resounding call for founders to seek investors who bring true value and for investors to actively contribute to the growth of the companies they invest in.Join Behrad and Elliott in this compelling podcast that unravels the complex and exhilarating world of fintech startups, providing you with the knowledge and inspiration to thrive in this ever-evolving industry. Don't miss this episode of Bonanza Growth where the future of fintech unfolds before your ears.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Elliott Limb on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty.Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Curt Schreiber on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing.In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thriving marketing agency. Discover how he transformed his life and business, and how he took Alpha Inbound from $5,000 a month to an astonishing $100,000 a month in just two years.Nigel's insights are invaluable. Learn about the power of founder-led marketing and personal branding, and how consistency on platforms like LinkedIn can supercharge your business development. Understand the importance of honesty, trust, and long-term relationships in the agency world. Nigel reveals the difference between zero-sum thinking and positive-sum thinking, emphasizing the significance of building partnerships and aligning sales and fulfillment teams.But that's not all! Nigel also shares his wisdom on marketing efficiency ratios, the role of AI in the future of marketing, and the need to capture first-party data. Plus, he discusses the magic of product development, subscription models, and the incredible impact of creating a thriving community around your brand.Don't miss this captivating conversation, filled with practical advice, real-world experiences, and a glimpse into the exciting future of entrepreneurship and marketing. Tune in now and get ready for a rollercoaster ride of business insights and inspiration. Bonanza Growth - where success stories come to life!Learn more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn here.Follow Nigel Thomas on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to Bonanza Growth, the podcast where Behrad Mirafshar, founder and CEO of Bonanza Studios, delves deep into captivating conversations with industry experts. This isn't your typical scripted podcast; it's all about diving headfirst into fascinating topics without excessive preparation, just like the innovative approach of our guest experts.In this episode, we're joined by Ilya Dmitruk, the founder of Eleken, for a thrilling discussion about the world of UX design in the SaaS industry. Ilya provides invaluable insights into the unique services his company offers, highlighting the benefits of a specialized, subscription-based model that brings stability and predictability to SaaS clients.Discover the remarkable journey of Eleken, which transformed from a general design studio to a focused and thriving business catering specifically to SaaS companies. Ilya's story demonstrates the power of niche specialization and how it can lead to remarkable growth and success.Listen in as Ilya shares his hiring strategies, emphasizing the importance of not only design skills but also soft skills, like English proficiency, in building a successful team. Learn how Eleken invests in its team members through training, career ladders, and development plans to ensure their satisfaction and retention.Ilya's insights into designing MVPs for SaaS products, the challenges founders face when seeking design partners, and the dynamic state of the industry in 2023 are sure to inspire and inform entrepreneurs and business leaders.Don't miss out on this eye-opening episode that explores the ups and downs of the industry, the state of the European market, and the importance of maintaining a healthy cash flow to secure your business's future.Tune in to Bonanza Growth and let Behrad take you on an exciting journey through the world of design and business, one captivating conversation at a time.Learn more about Bonanza Studios here.Follow Bonanza on LinkedIn here.Follow Ilya Dmitruk on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table.In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to assisting early-stage founders in positioning their products and effectively translating that positioning into compelling website messaging. Anthony's professional journey is nothing short of remarkable, including achievements such as contributing to an email newsletter with an astounding 200,000 subscribers, creating a thriving community for individuals recovering from religious trauma, and launching a podcast with a consistent audience of over 11,000 downloads per episode. But that's just the beginning.The conversation starts with a bit of small talk about the summer weather in Chicago and its unusual impact due to wildfires in Canada. From there, Behrad and Anthony delve into Anthony's background, uncovering his Chicago roots and his transition from the bustling city center to the suburbs.The heart of the discussion revolves around the niche market that Fletch PMM caters to – early-stage startup founders on LinkedIn. Behrad and Anthony underscore the significance of this niche and how Fletch PMM's specialized services cater to the unique needs of this specific audience.One of the most intriguing aspects of Fletch PMM's approach is its focus on providing packaged services for startups, particularly in website messaging and positioning. Anthony explains why this specialization reduces competition in this niche and allows them to offer tailored solutions that resonate with their clients.As the conversation continues, the duo explores how Fletch PMM utilizes its website messaging services as a "foot in the door" strategy to upsell additional services. Anthony provides valuable insights into the process of addressing immediate service-level needs of clients, such as improving website copy, before diving into broader strategic discussions.Anthony clarifies that Fletch PMM primarily sells strategy, with website copy being just one aspect of their comprehensive approach. The discussion emphasizes the importance of helping clients articulate their value proposition, positioning, and messaging effectively within the market.The concept of "minimum viable positioning" emerges as a powerful strategy, where startups need to convey at least one specific aspect about their product and one specific aspect about their target market in their messaging to be memorable and effective.One common challenge that startups face is the lack of a marketing background among their founders. Anthony emphasizes how many early-stage founders need assistance in crafting messaging that truly resonates with their audience.Join us for an engaging and informative discussion that's bound to take your startup to new heights. Bonanza Growth podcast is your go-to resource for startup success, and this episode is no exception!...Check out more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textGet ready for a journey into the world of SaaS growth on Bonanza Growth! Join your host, Behrad Mirafshar, the founder and CEO of Bonanza Studios, as he takes you on a thrilling ride through the realms of entrepreneurship, time management, and the challenges of balancing business and fatherhood.In this episode, Behrad sits down with the remarkable Julian Rothkamp, Brand CMO at saas.group, for an unforgettable conversation. Together, they dive deep into the experiences of a successful SaaS business founder, exploring the twists and turns of their unique journey.Discover the crucial role content marketing plays in the growth of bootstrapped businesses, and learn about the striking differences between bootstrapped and venture-funded companies' marketing strategies. Julian sheds light on the complexities of scaling a business after reaching $1 million in ARR, delves into the potential culture clash when introducing venture capital, and underscores the importance of trust in managing a global team.The conversation explores the age-old question of whether to bootstrap or raise funds, considering various factors like market conditions and ownership preferences. Gain insights into the significance of aligning personal values and aspirations with business decisions.In the realm of marketing, Julian emphasizes the power of branding, community building, and the creation of brand ambassadors to fuel organic growth. Get inspired by their creative marketing strategies, including unique illustrations and fun side projects, designed to engage audiences and set brands apart.Join us on Bonanza Growth as we unravel the secrets to successful SaaS business growth, uncover the challenges of scaling, and understand the art of aligning values with entrepreneurship. Don't miss this dynamic conversation that will leave you energized and ready to conquer your own entrepreneurial journey! ...Check out more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn here.Follow Julian Rothkamp on  LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/