UX for AI

Send us a textWelcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Fabrice Pöhlmann on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textBonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Finn Thormeier on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools.Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like Spotify, he urges businesses to capitalize on the available talent pool.The episode stresses the value of having an efficient core team, citing successful collaborations with startups that already possess capable teams. Behrad advocates for leveraging AI tools and external support, like Bonanza Studios, to fill specific skill or execution gaps.As the economy trends positively, Behrad urges businesses to act swiftly in hiring, predicting increased competition for top talent in 2024. This short and insightful episode serves as a reminder to strategize for the year ahead and seize the current hiring landscape. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textJoin Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups.In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach.Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth.Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.Join Behrad as he unravels several key points:People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions.Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months.Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership.Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals.Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war.Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window.Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes!Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people."Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical insights on identifying a growing market and serving ideal customer profiles.Throughout the episode, Behrad zeroes in on the pivotal role of positioning and messaging in the B2B SaaS landscape. Learn how to effectively target your audience through a process of omission and the importance of communication, messaging, and broadcasting expertise. Behrad outlines practical steps to build trust, a key element for founder-led marketing in early-stage B2B SaaS startups.As Behrad navigates the challenges of replicating oneself for potential buyers, he emphasizes the significance of the homepage. Discover why an effective homepage is more critical than a sprawling marketing website. Behrad breaks down the elements needed to establish trust, from sharing deep insights and understanding prospects' pain points to positioning your product uniquely and providing compelling social proof.Whether you're a founder looking to scale your startup or simply fascinated by the intricacies of B2B SaaS growth, Behrad's insights in this episode are actionable and insightful.Thanks for joining Behrad and Bonanaza Studios on this journey! Until the next short episode, stay healthy and safe. Happy 2024!Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024.In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023.With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure of a major client, Bonanza Studios not only weathered the storm but achieved a remarkable 10% revenue growth.As Behrad delves into the intricacies of the past year, he reflects on the initial uncertainty and urgency that shaped the beginning of 2023. Despite the challenges, he emerges with a positive outlook for 2024, laying out compelling reasons for his optimism.Behrad's optimism for 2024 stems from a global economy settling into a new reality after two years of downturn. He foresees a shift from recession to growth, supported by positive signs in the B2B SaaS sector. With potential interest rate reductions in the US and a renewed stream of investments, Behrad encourages early-stage startups to gear up for a more favorable landscape.As Bonanza Studios experiences a positive trend with increasing leads and imminent new business closures, Behrad encourages fellow entrepreneurs to approach 2024 with strategic planning. In a climate where businesses are transitioning from defense to offense, he emphasizes the importance of cracking the code, achieving product-market fit, and preparing for subsequent funding rounds.Join Behrad in this special episode as he shares insights, optimism, and a call to action for entrepreneurs gearing up for the promising journey of 2024. Stay hopeful, plan diligently, and let's embrace the positive change ahead!Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales.As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how to position and brand their products.In this enlightening episode, Behrad sheds light on the crucial differences in sales dynamics between B2B and B2C. Drawing from his extensive experience auditing websites, he uncovers a staggering 90% to 95% deficiency in clearly communicating product benefits to the target audience.Behrad emphasizes the urgency for B2B startups to grasp the unique nature of their market. Unlike B2C, where aspirational branding and lifestyle appeal play a pivotal role, B2B success hinges on solving immediate and pressing issues for clients.He unveils two key distinctions in B2B sales – the necessity for products to address origin problems and the involvement of multiple personas in the decision-making process. Behrad provides valuable insights into website design and branding collateral, urging founders to align their messaging with the specific needs of decision-makers, influencers, and end-users.Drawing from a personal experience in a startup's early days, Behrad underscores the pitfalls of a broad targeting approach. Lack of focus and generic messaging can cripple a startup's growth, resulting in a struggle to find a dedicated customer base.As the episode concludes, Behrad leaves listeners with two crucial questions for reflection – Does your B2B startup have a niche target? And, if so, is the communication of your product's benefits on your homepage crystal clear?Tune in to this short yet impactful episode to gain valuable insights into the world of B2B sales and messaging from Behrad, who has played a pivotal role in the success of over 50 startups in the past four years. Don't miss out on the wisdom that can help your business navigate the intricacies of the B2B landscape.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders.In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, resilience, and the high-performance culture that drives organizations to new heights.Discover the secrets behind creating an effortless customer experience, the power of building case studies, and the collaboration between sales, marketing, and product teams. Steve shares invaluable insights, emphasizing the importance of focusing on the "brilliant basics" for startup success and the need for transparent communication about costs and business justifications.Together Behrad and Steve unravel the art of relationship-building in sales. Learn about becoming a customer's trusted coach, navigating multi-stakeholder decision-making, and mastering negotiation without conceding blindly. Steve provides practical tips for improving your sales skills and shares insights from his company, Salestrong, dedicated to enhancing sales team capabilities and driving growth.Get ready to elevate your business acumen, challenge conventional thinking, and embark on a journey of growth and innovation. This is Bonanza Growth—where brilliance meets business. Subscribe now and join us every week for a front-row seat to the strategies and stories that fuel success.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Steve Bussey on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

On this episode, Behrad Mirafshar interviews Patrick Haede, a trailblazer and entrepreneur. They discuss the challenges of balancing fatherhood and entrepreneurship, building Sonic, a startup studio, and the importance of efficient decision-making and time management. The hosts also touch on the origins of their podcast and their investment criteria as angel investors. Tune in for valuable insights from Patrick Haede!