Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
May 22, 2014 • 16min
MonsterCommerce Founder "Juggles" New Venture
Stephanie Leffler started selling sunscreen products online while in college. That was around the year 2000. She became frustrated with her web developer, and decided to produce a shopping cart herself. That cart became MonsterCommerce, an early-day, hosted ecommerce platform that she sold in 2006 to Network Solutions. She’s an ecommerce and Internet pioneer, in other words, and she joins Practical Ecommerce’s Kerry Murdock to discuss her new venture, Juggle.com.
May 22, 2014 • 12min
Dr. BJ Fogg On The Fogg Behavior Model
Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be used to change behaviors in positive ways. He is also the creator of the Fogg Behavior Model, which illustrates the three elements, he believes, must converge for a behavior to occur. Dr. Fogg speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”
May 22, 2014 • 13min
SocialGrub Founder On Optimizing Social Media Marketing
Social media has become a mainstream tool that businesses are increasingly using to interact with their customers and boost sales. SocialGrub is a new service that helps businesses in the restaurant and retail industry optimize their social marketing efforts.Sam Rubin is co-founder of SocialGrub. Mr. Rubin is a restaurant and email marketing veteran. He created SocialGrub to further assist his clients with marketing their brands by utilizing social networks.He speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”
May 22, 2014 • 13min
Jill Exler of Jexbo.com, a Retailer of Self-published Books
Jill Exler is founder and CEO of Jexbo.com, an online retailer of books that have been self-published by their authors. She founded the business in 2007, after having been frustrated by the options to sell her own self-published book. Exler’s business is based in Michigan, in the U.S., but she divides her time between there and Germany. She joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 17min
Supreme Court Could Restrict Patents, Attorney Says
Doing business on the Internet requires the use sophisticated software and complicated processes. Many of these innovative products have been patented; Google and Amazon, for example, hold many hundreds of patents. But the U. S. Supreme Court may be about to greatly restrict the issuance of patents. To help us understand the case at hand and its relevance to software and Internet developers, we are joined by Lawrence M. Hadley. Mr. Hadley is a seasoned intellectual property attorney and a partner in the firm of Hennigan, Bennett and Dorman, in Los Angeles. He speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 14min
Video Proponent On Selling With Video
Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant? And, is it being fully utilized?One man who has a strong opinion on the matter is Justin Foster. He’s the founder of The Video Commerce Consortium, a group of ecommerce professionals, online marketers, and technologists dedicated to advancing the use of video in ecommerce. He’s our guest in this “eCommerce Conversation” with Practical Ecommerce Contributing Editor Kevin Patrick Allen.
May 22, 2014 • 15min
Early Impact Co-founder on PCI Compliance
Payment Card Industry (PCI) compliance is a complex issue that’s difficult for ecommerce merchants to understand. It’s also a complex issue for vendors. But it cannot be ignored. Massimo Arrigoni is the co-owner of Early Impact, developer of the licensed shopping cart ProductCart. He has thoroughly studied the PCI compliance issue. In this Ecommerce Conversation he gives us a vendor perspective on becoming PCI compliant.
May 22, 2014 • 14min
Cynthia Snyder Of Yonder Star Christmas Shop
Cynthia Snyder is the founder of Yonder Star Christmas Shop, a Pennsylvania-based online seller of Christmas Nativity scenes. Snyder launched the business in 2000 using a Yahoo! shopping cart. She joins Practical Ecommerce’s Kerry Murdock to discuss the business’s history and its current operations.
May 22, 2014 • 15min
NearbyNow Founder On Adapting To Recession
Running a business is challenging even when the economy is growing. But during a recession, it can be especially tough. Scott Dunlap, CEO of NearbyNow, understands that.NearbyNow, Inc. was founded in 2005 to simplify shopping for consumers who browse online but buy in stores. The company was showing solid growth until the economic downturn. That’s when NearbyNow management had to rethink their business model. We hear about Dunlap’s experience in this conversation with Practical Ecommerce’s Kevin Patrick Allen.
May 22, 2014 • 11min
TransFS CEO On The Merchant Account Business
TransFS is a comparison shopping website for credit card processing providers. Sean Harper is the company’s CEO and co-founder. He joins Practical Ecommerce’s Kevin Allen to discuss the state of credit card processing for smaller online merchants, including PCI compliance rules.
