Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
May 22, 2014 • 15min
Books-By-Bertram Relies On Established Marketplaces
Used books are big business. Just ask Amazon.com, or Abe Books or Alibris. You can even ask Adam Bertram. He’s been selling used books for two years under the name of Books by Bertram. He’s made a nice part-time income from that business, and he’s here to discuss selling books, managing multiple marketplaces, juggling inventory and more. He joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 16min
Volusion COO On Platform Upgrade, Tips For Merchants
Volusion is an early day hosted shopping cart platform that has grown to represent 18,000 online stores. The company has recently upgraded its platform and to explain those upgrades, among other ecommerce topics, we are joined by Volusion’s chief operating officer, Clay Olivier. He speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 13min
511 Tactical Sells Clothing And Gear To Police, Fire Professionals
There’s a company that sells specialized clothing and gear to law enforcement and fire-protection professionals. The company is 511 Tactical. Its business model largely relies on a dealer network, but even so, its ecommerce site grosses roughly $10 million per year. That’s not bad for a small portion of the business, and how that site got to that level is our topic today. It’s 511Tactical.com and the ecommerce manager is Brian Rogers, who joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 19min
Etsy.com Seller Enjoys Marketplace For Handmade, Vintage Goods
Etsy.com was launched in 2005 as an online marketplace for handmade items and vintage goods. It has since grown to include hundreds of thousands of sellers, and many more buyers. It reportedly facilitated over $180 million in annual transactions in 2009. Many of Etsy’s sellers are part-time craftspeople, and one of those is Arkansas-based Laurie Marshall, who has been selling hand-sewn crafts and vintage items on Etsy since 2007. Her two sites there are Punkinhead.etsy.com and Girlchild.etsy.com. She joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 18min
Mpayy Founder On Simplifying Mobile Payments
Mobile devices could be the next major platform from which consumers shop for products. But, for ecommerce merchants, there are issues with mobile commerce having to do with screen size, product-image display and payments. Payments on a mobile device, from a consumer to a merchant, can be difficult. But there are companies seeking to simplify paying for products via a mobile device. One of them is mPayy and its CEO and founder, Conrad Sheehan, joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 16min
ProStores Exec On New Year's Growth Ideas
The start of the New Year brings new energy and vitality for many online merchants. Many of them are looking to jump start sales, trim expenses and otherwise grow and improve their businesses. For ideas to help with this, we visited with a seasoned ecommerce expert. He’s Lin Shearer, senior marketing manager with ProStores, a leading ecommerce platform. He joins Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 12min
Full Sail University's Ani Gasti On Education Options For Merchants
There are numerous options for ecommerce merchants who want to learn new skills that can be applied to their business. Full Sail University is one of those online options. With a physical campus in Winter Park, Florida, the university offers online programs in fields such as web design and development, Internet marketing, and graphic design. Ani Gasti is Full Sail’s director of faculty development. He talks with Practical Ecommerce’s Kevin Patrick Allen about educational options for ecommerce merchants.
May 22, 2014 • 10min
Quickoffice VP Of Ecommerce David Brennan
The days of being tied to a desktop computer are long gone. Ecommerce merchants can work wirelessly with laptop computers, personal digital assistants, and increasingly, smart mobile phones. Quickoffice is a Texas-based software company which focuses on providing mobile office software. David Brennan is Quickoffice’s vice president of ecommerce . He speaks with Practical Ecommerce’s Kevin Patrick Allen.
May 22, 2014 • 18min
Overstock.com CEO Patrick Byrne
It’s not every day that we speak with a Stanford PhD in philosophy who has funded the construction of schools around the world. That same person started dabbling in ecommerce a decade or so ago and his company is now a publicly-traded retailing powerhouse. He’s Patrick Byrne and the company is Overstock.com. He joins Practical Ecommerce’s Kerry Murdock to discuss holiday sales strategies, among other ecommerce topics.
May 22, 2014 • 17min
Internet Attorney On Online Defamation, Copyright Theft
Nearly every ecommerce merchant has experienced disgruntled customers or angry competitors who post dishonest comments about his or her business. This could be in so-called complaint sites, forums, blogs or other online venues. Internet attorney John Dozier says there are steps merchants can take to limit the damage from these attacks, and he joins Practical Ecommerce’s Kerry Murdock to discuss these steps and his new book, Google Bomb.
