Ecommerce Conversations

Isaac Medeiros's company, Mini Katana, is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day from a team of creators, writers, and editors. That's 3,000 videos to date.How can a small company produce and post six videos every day? He explains that and more in this fascinating discussion.For a condensed transcript with embedded audio, see https://pec-ly.com/?6mOJFor condensed transcripts of all episodes, see https://www.practicalecommerce.com/tag/podcasts 

Braxton Manley launched Braxley Bands, a DTC seller of Apple Watch bands, in 2017 while a college student in Texas. The business grew quickly. He's now looking to diversify beyond Apple Watches to products from the same sustainable material as his bands. In this conversation, he shares successes and challenges from 2022, international expansion plans, and the evolution of his company. It's an inspiring lesson in innovation and resilience. For an edited transcript with embedded audio, see https://pec-ly.com/?6mIxFor all transcripts of all episodes (with embedded audio), see https://www.practicalecommerce.com/tag/podcasts

Sean Frank hopes to sell Ridge, the maker of metal-clad wallets, within three years — for $1 billion. In this conversation, he discusses that goal, the overall state of ecommerce, the perils of excessive debt, and the need to disrupt the dental market.For a condensed transcript (with embedded audio), please see: https://pec-ly.com/?6mD2For all transcripts and audio, see: https://www.practicalecommerce.com/tag/podcasts

Dennis Hegstad's third Shopify app is called Vigilance. It monitors and blocks the injection of unwanted coupon codes at checkout, saving merchants big bucks. He discusses the financial harm to merchants of "leaked" coupon codes, Vigilance's method of blocking their use, and more.Hegstad previously launched and sold LiveRecover, an SMS-based Shopify app for recovering abandoned carts. He then acquired and sold OrderBump, an app for Shopify upsells.To read the condensed transcript (with full embedded audio): https://pec-ly.com/?6mA6For all past transcripts, see: https://www.practicalecommerce.com/tag/podcasts

Tim Conley helps founders overcome mental hurdles and grow their businesses. Most entrepreneurs, he's observed, prefer daily operations and putting out fires. If there are no fires, entrepreneurs will sometimes set them to put them out. In this conversation, Conley explains why entrepreneurs must evolve from the daily nitty-gritty into long-term strategists. This requires delegation, new creative outlets, and a shift in roles.To read the edited and shortened transcript (with embedded audio), please see https://pec-ly.com/?6mt9For all edited transcripts, see https://www.practicalecommerce.com/tag/podcasts

Beardbrand founder Eric Bandholz, the host of "Ecommerce Conversations," looks back on his company's 2022 performance in detail and outlines (major) plans for 2023. It's impressive transparency to help all merchants — a must-listen.For an edited transcript with embedded audio, see:  https://pec-ly.com/?6mvLFor transcripts of all episodes with audio, see: https://www.practicalecommerce.com/tag/podcasts

OneBlade COO Charles Pyles implemented forced economizing last spring when the company's sole investor couldn't inject additional funds. He shares his story in this week's episode, addressing cost savings, high-dollar razors, acquisition tactics, and more.For an edited transcript with embedded audio, see: https://pec-ly.com/?6mitFor all transcripts and audio, see: https://www.practicalecommerce.com/tag/podcasts

Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more. For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgCFor all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts

CMO Daniel Lacey tells the story of Pura, which makes and sells devices that emit fragrances and are controlled via a smartphone app. Launched in 2015, the business has scaled to 180 employees and relies mostly on influencer marketing for sales on its website and via retail partners. For an edited transcript with embedded audio,  see: https://pec-ly.com/?6mdAFor all edited transcripts and embedded audio of all episodes, see: https://www.practicalecommerce.com/tag/podcasts

Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S., with sales of $300,000 per month.She describes her journey to host Eric Bandholz in this episode, addressing Shark Tank appearances,  dramatic scaling, plans, and more.For an edited transcript with embedded audio, see: https://pec-ly.com/?6m3FFor all episode transcripts with embedded audio, see: https://www.practicalecommerce.com/tag/podcasts