E-bike Seller Hires Best Customer, Saves Sales

Leave it to a customer to speak truth to an entrepreneur. That's what happened when Lelac Almagor, a Washington, D.C. school teacher, purchased an electric kid-hauler cargo bike from Bunch Bikes, a Texas-based direct-to-consumer manufacturer and seller.

Supply-chain disruptions during the pandemic almost shut down Bunch Bikes. Then the founder, Aaron Powell, met Almagor at a bike event. "I learned she is much better at selling the bike than me," he said.

Powell shares his story in this episode — from launching the company in 2017 to its near demise a few years later to hiring Almagor. 

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oGc

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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