Personal Injury Mastermind w/ Chris Dreyer

Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.

Larry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.

Sam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast online community and how he condensed thousands of posts into his book The Small Firm Road Map. We'll also talk about some radical SEO tactics he's employed and why his Twitter bio describes him as an "aging skate punk". What’s in This Episode: Who is Sam Glover? Why did Sam create Lawyerist.com? How to target your desired demographics through SEO. How Lawyerist.com went from a blog, to a book, to an online community. What The Small Firm Roadmap can do for you. What rituals Sam has for ensuring a productive day. And can Sam Glover do a kickflip?

Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.

Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own firm? Why are morning rituals so important? What inspired Brent to start Sibley Dolman with his partner, Matthew Dolman? And Brent shares how he went from handling $10,000 litigations to securing seven-figure settlements. … all that and so much more