Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.