
Search Off the Record
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
Latest episodes

Jun 30, 2022 • 31min
How can you block content from Google Search?
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. Episode transcript → https://goo.gle/sotr041-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jun 21, 2022 • 31min
Let’s talk about UX and SEO
In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO. Episode transcript → https://goo.gle/sotr040-Transcript Let’s talk Core Web Vitals video → https://goo.gle/3xyX0k9 Let’s talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jun 2, 2022 • 33min
A spotlight on SEO and data with Michelle Robbins
Michelle Robbins, a software engineer and member of the Search Marketing community, discusses the intersection of data and SEO with Lizzi Sassman and Gary Illyes. They delve into how data can improve SEO, explore issues with data like bias and misrepresentation, and touch on the importance of finding mentors in the field.

May 19, 2022 • 34min
Let’s talk about Web 3.0
With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → https://goo.gle/sotr038-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

May 5, 2022 • 28min
Let’s talk sitemaps
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript → https://goo.gle/sotr037-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Apr 26, 2022 • 28min
The Story of Kenichi Suzuki
In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan! Episode transcript → https://goo.gle/sotr036-Transcript Follow Kenichi on Twitter → https://goo.gle/3Li7BoX Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Apr 7, 2022 • 30min
Structured data: What's it all about?
In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. Episode transcript → https://goo.gle/sotr035-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt;
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