Search Off the Record
From journalism to SEO with Jennifer Slegg
Nov 30, 2022
In this episode, Gary and Lizzi talk with Jennifer Slegg, an expert in Search Engine Marketing. They reminisce about the early days of the internet, discuss Jennifer's transition from journalism to SEO, and explore topics such as QRG, EAT, and creating informative content. They also highlight the importance of following Google's algorithm changes and guidelines for SEO.
32:16
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Quick takeaways
- Jennifer's transition from journalism to SEO highlights the evolution of the internet and the impact of Google and AdSense on content creation and monetization.
- Jennifer's focus on analyzing and interpreting updates in the Quality Rater Guidelines reinforces the importance of creating quality content for the audience rather than solely optimizing for search engines.
Deep dives
Gen's Journey from History to SEO
In this episode, Jennifer Slag discusses her transition from writing about history for newspapers to delving into the world of SEO. She highlights how her curiosity about making websites rank higher led her to learn HTML and navigate search engines like WebCrawler and AltaVista. Jennifer also shares her experience of witnessing the evolution of the internet, from the early days of online publications to the introduction of Google and AdSense, which transformed the landscape of content creation and monetization.
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