Search Off the Record From journalism to SEO with Jennifer Slegg
Nov 30, 2022
In this episode, Gary and Lizzi talk with Jennifer Slegg, an expert in Search Engine Marketing. They reminisce about the early days of the internet, discuss Jennifer's transition from journalism to SEO, and explore topics such as QRG, EAT, and creating informative content. They also highlight the importance of following Google's algorithm changes and guidelines for SEO.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Ingress, Pokemon, and Search
01:44 • 3min
From Journalism to SEO
05:06 • 6min
The Early Days of the Internet and SEO
11:01 • 9min
Mesothelioma, AdWords, and Transitioning to Writing About Search
19:34 • 2min
Creating Informative and Relatable Content
21:26 • 8min
Importance of Google's algorithm changes and guidelines for SEO
29:09 • 3min