Creating Informative and Relatable Content

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out!

Resources:

Episode transcript → https://goo.gle/sotr051-transcript 

Jennifer on Twitter → https://goo.gle/3OKwNad 

Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad 

The SEM Post → https://goo.gle/3UjqMm9 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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