Search Off the Record

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.   Resources: Episode transcript → https://goo.gle/sotr069-transcript  Search Central help community → https://goo.gle/3sViTv3  Product Expert program → https://goo.gle/3SL6jrI   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.    Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide →  https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,

Reflecting on the SEO highlights of 2023, the team covers updates to Core Web Vitals and website titling basics. They discuss challenges in HTML understanding, implementing technical SEO, and the launch of Google Other and Google Extended. Exploring AI implementation challenges and community engagement, they share insights on Bardmore tool, Zurich event, and future meetups.

In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

The podcast discusses the reasons behind adding and removing features on the search engine. They talk about creating a better user experience, surfacing relevant answers, and maintaining an organized webspace. The hosts also debate the removal of footer links, discuss user satisfaction, and explain the process of making changes to search results.

The impact of quality on search results, including crawling, indexing, and ranking. The influence of a site's homepage quality on crawling. Exploring how predictions and crawl scheduling affect search results. An anecdote about Google's past crawling practices. The role of quality in Google's crawling and indexing decisions, including the importance of user-generated content and URL patterns.

SEO expert Martin, Google Search team member John, and SEO specialist Danny discuss the holistic approach to SEO, ranking, and more in this episode. They emphasize the importance of understanding recurring ranking systems, showcasing expertise, creating authentic and helpful content, and focusing on the big picture and user experience in ranking updates.

A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode transcript → https://goo.gle/sotr062-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed.   Resources: Episode transcript → https://goo.gle/sotr061-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years.  Resources: Episode transcript → https://goo.gle/sotr060-transcript  Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h  Check out the Google Search Central blog → https://goo.gle/3CJW3sH    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast