Search Off the Record

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay's effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → https://goo.gle/sotr073-transcript Crypto redirects → https://goo.gle/4dq7Ywe Outdated blog post on traffic drops → https://goo.gle/3y8UNQd Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q Structured Data Tool landing page → https://goo.gle/4bvZ8Lw Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google's own GenAI tool, Gemini, can be used as a creativity tool. Resources: Episode transcript → https://goo.gle/sotr072-transcript SEO Starter Guide → https://goo.gle/42alrmy rel=prev/next isn't a signal → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis → https://goo.gle/49q9VW8 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,

Join the hosts as they discuss web crawling with an expert, debunking myths and navigating indexing challenges. Explore the evolution of crawling, managing crawl limits, and the importance of quality over quantity. Dive into paginated pages, crawlability, and optimization methods for faster crawling. Discover how content quality impacts crawling schedules and indexing decisions.

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → https://goo.gle/sotr069-transcript Search Central help community → https://goo.gle/3sViTv3 Product Expert program → https://goo.gle/3SL6jrI Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide → https://goo.gle/42alrmy SEO Starter Guide: What's all the drama? → https://goo.gle/4b6ZLMq Let's pick a domain name → https://goo.gle/3tezc6t Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,

Reflecting on the SEO highlights of 2023, the team covers updates to Core Web Vitals and website titling basics. They discuss challenges in HTML understanding, implementing technical SEO, and the launch of Google Other and Google Extended. Exploring AI implementation challenges and community engagement, they share insights on Bardmore tool, Zurich event, and future meetups.

In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

The podcast discusses the reasons behind adding and removing features on the search engine. They talk about creating a better user experience, surfacing relevant answers, and maintaining an organized webspace. The hosts also debate the removal of footer links, discuss user satisfaction, and explain the process of making changes to search results.

The impact of quality on search results, including crawling, indexing, and ranking. The influence of a site's homepage quality on crawling. Exploring how predictions and crawl scheduling affect search results. An anecdote about Google's past crawling practices. The role of quality in Google's crawling and indexing decisions, including the importance of user-generated content and URL patterns.