Search Off the Record
The effect of quality on Search
Sep 19, 2023
The impact of quality on search results, including crawling, indexing, and ranking. The influence of a site's homepage quality on crawling. Exploring how predictions and crawl scheduling affect search results. An anecdote about Google's past crawling practices. The role of quality in Google's crawling and indexing decisions, including the importance of user-generated content and URL patterns.
20:45
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Quick takeaways
- The quality of a website's homepage plays a role in determining whether subsequent pages will be crawled by search engines.
- Crawl scheduling prioritizes higher-quality pages, while lower-quality or less frequently changing pages are crawled later.
Deep dives
The Role of Quality in Search
Quality has a significant impact on various aspects of search. It affects crawling, indexing, and ranking. When a new site is crawled, the quality of the homepage plays a role in determining whether subsequent pages will be crawled. A scheduled system, not Googlebot, predicts what to crawl based on quality and other signals. Change frequency is also considered, such as when pages with legal content are crawled less often. Quality is the primary driver of crawling and indexing decisions.
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