

Thoroughly Considered
Relay
A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.
Episodes
Mentioned books

Dec 5, 2025 • 55min
129: Get the Customer
The hosts discuss their Black Friday experiences and marketing strategies. They explore the effectiveness of ads versus email promotions. The idea of customer acquisition through discounts sparks debate about long-term loyalty. Insightful tactics for preserving profit margins during sales are shared, along with inventory management tips. The conversation then shifts to the iPad versus laptop debate, considering hybrid devices and future tech possibilities. Exciting prospects like foldable screens and enhanced user interfaces are also highlighted.

Nov 19, 2025 • 1h 1min
128: The Biannual Gift Giving Guide
Myke, Tom, and Dan each share three items they think would make excellent gifts.
Links and Show Notes: Support Thoroughly Considered with a Relay Membership Always Pan – Our Place Carbon Steel – Made In Cookware Titanium Cookware - Professional Collection - Our Place Green Bell G-1008 “Takumi no Waza” Nail Clipper — Tools and Toys Thoroughly Considered #83: The Last Detail with Adam Lisagor - Relay Sonos Era 100: The Next-Gen Stereo Bookshelf Speaker | Sonos SoundLink Flex Bluetooth Speaker (2nd Gen) | Bose WASHLET® – The Original | TOTO Tushy Aqara G4 Smart Wireless Video Doorbell - No Subscription Kuhn Rikon Swiss Made Peelers Y Peeler | OXO YouTube Premium Ozlo Sleepbuds® Gravity Sketch HORL Rolling Knife sharpeners Studio Neat Thoroughly Considered #106: The Biannual Gift Giving Guide - Relay Thoroughly Considered #74: Biannual Holiday Gift Giving Guide(lines) - Relay Thoroughly Considered #56: Are We About To Do a Gift Guide Episode? - Relay

Oct 16, 2025 • 48min
127: Replace the X with an A
The hosts dive into their thoughts about the latest iPhone lineup, with debates on color options and model preferences. They share insights on finding the perfect case that balances grip and aesthetics. The conversation shifts to innovative camera designs, including a bold idea for telescoping lenses. They also discuss how to customize features and improve usability with shortcuts. Finally, the future of imaging technology is explored, highlighting the role of AI in enhancing photo quality and depth capture.

Sep 11, 2025 • 1h 2min
126: Ten Years
Myke, Tom, and Dan chat about the 10th anniversary of recording this very podcast, as well as some recent Studio Neat launches such as Keen, the rose gold color, and Mark One with a clip.
Links and Show Notes: This episode was recorded before the September Apple event.
Support Thoroughly Considered with a Relay Membership Thoroughly Considered #1: Introductions - Relay Obi - A Smart Laser Toy for Cats Cracker Barrel reverses course and will scrap new logo after intense backlash | US news | The Guardian Keen – Studio Neat Relay for St. Jude Relay for St. Jude Podcastathon 2025 - YouTube Mark One – Studio Neat The Pen Addict #680: Very Specific May or May Nots - Relay Apple Again Rumored to Release iPhone 17 Cases With Lanyard Option - MacRumors iPhone 17 cases may have a new feature - 9to5Mac Apple Rumored to Launch 'TechWoven' Cases for iPhone 17 With 'Crossbody Strap' Option - MacRumors Phone Grips & Accessories That Don't Suck. – Ohsnap

Jul 8, 2025 • 1h 15min
125: Pikachu Phone Cases
Discover the delightful return of the Glif and the intricate craftsmanship of the luxury Seneca keyboard. Delve into the challenges of product manufacturing, from supplier woes to mold shipping intricacies. Explore the balance of whimsy and usability in UI design, while contemplating a future where iOS and macOS seamlessly merge. Engage with innovative laptop concepts, including the idea of a removable display. It's a fascinating blend of nostalgia and forward-thinking technology!

May 8, 2025 • 1h 11min
124: Tariff Talk
Myke is back! We have a fun and breezy chat about how tariffs are affecting our businesses, why the Material Dock was discontinued, and then follow up on some past predictions.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership The Puzzle of the All-American BBQ Scrubber – Search Engine Peak Design Kickstarter The Kickstarter you backed may soon ask for more money to cover Trump’s tariffs | The Verge New Kickstarter Tool Helps Creators Offset U.S. Tariffs Mirrorless camera shipments worldwide 2023 | Statista Sidekick Pocket – Cortex Brand

Apr 15, 2025 • 1h 21min
123: The Last Detail with John Siracusa
Today’s guest is John Siracusa, the proprietor of Hypercritical.co and co-host of Accidental Tech Podcast and Reconcilable Differences. His object is the 2019 Mac Pro.
Guest Starring: John Siracusa
Links and Show Notes: On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Support Thoroughly Considered with a Relay FM Membership Mac Pro - Apple Mac Pro (2019) - Technical Specifications - Apple Support WWDC 2019 Keynote — Apple - YouTube The 2020 Mac Pro: A Silent Killer! - MKBHD - YouTube Hypercritical Accidental Tech Podcast Reconcilable Differences - Relay

Mar 24, 2025 • 1h 6min
122: The Last Detail with Chase Reeves
Today’s guest is Chase Reeves, know for his extensive gear reviews on YouTube. His object is the Rhizal Brio slip-on barefoot shoe.
Guest Starring: Chase Reeves
Links and Show Notes: On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Support Thoroughly Considered with a Relay FM Membership RHIZAL Brio Slip-On / Clay / Mens - Grounded Barefoot Natural Leather Chase Reeves Chase Reeves - YouTube

Feb 20, 2025 • 51min
121: The Last Detail with Austin Mann
Today’s guest is Austin Mann, a world renowned landscape and wildlife photographer. His object is the Really Right Stuff BH-40 ball head.
Guest Starring: Austin Mann
Links and Show Notes: On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Support Thoroughly Considered with a Relay FM Membership Travel Photographer - Austin Mann BH-40 Ball Head Really Right Stuff - Camera Yo-Yo Ma Photo – Instagram

Jan 18, 2025 • 52min
120: Imbue All of the Choices
Myke, Tom, and Dan chat about Dan’s new guitar build, how Keen progress is going, and their business themes for the year. Then a Dan’s Tech Corner about All-in-One computers.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Thoroughly Considered #110: Mid-life Crisis Hobby - Relay Offset P-90 Build — Dan Provost Tech Talk - Relicing Guitars – Northwest Guitars Leo Fender - Wikipedia Keen – Studio Neat The Theme System Journal by Cortex Brand


