Thoroughly Considered 129: Get the Customer
Dec 5, 2025
The hosts discuss their Black Friday experiences and marketing strategies. They explore the effectiveness of ads versus email promotions. The idea of customer acquisition through discounts sparks debate about long-term loyalty. Insightful tactics for preserving profit margins during sales are shared, along with inventory management tips. The conversation then shifts to the iPad versus laptop debate, considering hybrid devices and future tech possibilities. Exciting prospects like foldable screens and enhanced user interfaces are also highlighted.
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Plan Holiday Sales, Don’t Wing Them
- Plan Black Friday promotions in advance instead of improvising at the last minute.
- Make your sale more interesting with product launches, restocks, or clearer standout messaging.
Get The Customer First
- Discounts can recruit customers who will stay and buy full price later, making acquisition valuable.
- A bird in the hand is worth two in the bush: getting customers now can pay off long-term.
Membership Sale That Grew Each Year
- Myke described their yearly Relay membership Black Friday offer growing more successful over time.
- Initial skepticism turned into a repeatable, expected promotion that keeps gaining traction.