Business Tao with George Kao

George Kao

George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .

Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com

Episodes

Mentioned books

Aug 23, 2021 • 25min

There's no need to overcome objections in your marketing -- learn to sell and launch gently

One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?Read the blog post here:https://www.georgekao.com/blog/objections This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

6 snips

Aug 19, 2021 • 21min

If I have multiple offerings, how to decide overall topic and primary target audience?

Dive into the dynamic interplay between emotional healing and business strategy. Discover how personal experiences shape offerings and support sensitive individuals. Learn to navigate the complexities of multiple offerings while honing in on your target audience. Explore a scoring methodology to prioritize content based on audience feedback and experiment effectively. Gain insights on balancing focus with creative experimentation for growth and new opportunities in your business journey.

Aug 16, 2021 • 14min

Integrating more of our interests into our work without confusing our audience...

Check out the video and add comments there: https://youtu.be/niT0FXOMITM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Aug 12, 2021 • 14min

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Business Tao with George Kao

Episodes

Mentioned books

There's no need to overcome objections in your marketing -- learn to sell and launch gently

If I have multiple offerings, how to decide overall topic and primary target audience?

Integrating more of our interests into our work without confusing our audience...

Stuck on defining your niche? Build an audience first.

Creating content is *itself* a reward! -- don't do it just for future sales.

Is it possible to make lots of money... authentically?

"Go with the flow" vs. Scheduled flow

Tad Hargrave Niche Coaching

Successful self-employment that's meaningful -- the 4 foundations

Are you spending enough time doing the right things to grow your business?

The AI-powered Podcast Player

Creating content is itself a reward! -- don't do it just for future sales.