Instead of possibly re-traumatizing our clients by selling to their "pain points" what if we emphasize their joy points, their gratitude points, their relief points?
Watch the video or add your comments here:
https://youtu.be/cZGfIVZgXw0
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
georgekao.substack.com