Business Tao with George Kao

1. Better design of our life/calendar structure... are we getting enough self-care, enough family time, enough admin time, enough time for the important things? Are we putting those activities at optimal times? This is an ongoing re-design issue as you learn more about your energy flow and your life's patterns.2. Your motivational methods in the moment... what works for you?This is a Q&A segment from the TLC program: https://georgekao.com/TLCWatch the video or leave your comments here:https://youtu.be/7xIXjp9ywpE**Business Planning Live Course coming up... info here:https://www.georgekao.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Pick a platform (such as Twitter) where you barely get any engagement... Reframe that fact as an opportunity -- you are liberated to test your content in relative obscurity! By having a daily practice of creating and sharing ideas, even if it's as brief as a tweet, you'll reach a new level of optimism and confidence in your business.Watch the video or leave your comments here:https://youtu.be/ezeAy0_hrzA**Business Planning Live Course coming up... info here:https://www.georgekao.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I start with a bit about Sales Funnels, but most of this episode focuses on the common (dishonest) strategy of "free" webinars that are actually bait-and-switch sales pitches that are carefully designed to move the unsuspecting participant through a series of emotions and understandings into the buying mode. 1/3rd build credibility with rags-to-riches storytelling and testimonials, 1/3rd myth busting to create "aha!" moments that sets up for the final third: the pressurized sale.Yes, a bit of cussing is involved. I'm passionate about this stuff ;-)Add your comments below this video:https://youtu.be/9IT3GV6n1Qo**Business Planning Live Course coming up... info here:https://www.georgekao.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

A few notes from the Live Chat:From Mira Rao: They are also paying you attention in the beginning before they pay you moneyFrom Jason Schneider Read an interesting article on ‘the attention economy' So you have your market = has paid you… next ring is your potential market = they follow you… and then a wider potential market = people who could be in your audience with similar interests? I don’t have the actual article but its an entire field with books etc.. Here's the wikipedia.This is a Q&A segment from the CORE program: https://georgekao.com/COREWatch video or add comment here:https://youtu.be/iduUlPm6kJ8**Business Planning Live Course coming up... info here:https://www.georgekao.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Big thanks to Katie Raver for the permission to share this audio with you.Episode notes:the just launch or letting it go practiceGod / x deserves 30 secondsmindset: "I'm wondering if this will resonate with you"when it doesn't work: I didn't understand my audiencewait an hour or 24 hours after putting it out therethere's always a pattern so track the data (to relax about the just launch practice)just launch is: a dance, an inquiry, turning the corner, going to the park, asking "will this work out?", living from "it's gonna be ok" To learn more about Katie Raver and her work, visit: https://katieraver.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Discover the best social media platforms to enhance business reach. The discussion highlights Instagram's power in audience engagement and its advantages over other platforms like LinkedIn and TikTok. Learn effective strategies for user interaction, while also recognizing the benefits of Facebook ads versus organic posts. Uncover insights into choosing the right platform to align with your business growth goals.

So many marketing/business coaches use "free webinars" and "masterclasses" to sell their paid programs, often higher-end offerings. I used to be very good at it. Then I changed my mind.Also see this video -- "the sham of "Free Masterclasses" that are actually sales pitches, and what to do instead..."This snippet is from a MasterHeart Group conversation: www.georgekao.com/groupWatch video or add comment here:https://youtu.be/5MgCax0s1BA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Oftentimes, we let relatively minor circumstances, like being a little tired or feeling like watching videos, get in the way of keeping our commitments to ourselves, i.e. doing the right thing.This is how people become victims of life: doing the right things only when we feel good or when conditions are perfect…Watch the video or add your comments here:https://youtu.be/bmeEZxhskx8 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

There are good people in my circles -- those I would love to stay in connection with -- who are tempted (or have decided) to deactivate their Facebook accounts… or even leave social media altogether.This makes it harder to stay in touch, and far less likely for them to be top of mind for me. I’m also concerned for the viability of their business, if they lose the long-term marketing benefits of using social media effectively...Read the blog post here:https://georgekao.medium.com/good-people-please-dont-quit-facebook-social-media-c4544da44bf8Watch the video or add a comment to this episode here:https://www.facebook.com/GeorgeKaoCommunity/videos/370931781485692 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

For more on my thoughts on getting new clients:1. Here's my category of blog posts about it: https://www.georgekao.com/blog/category/authentic-enrollment2. Here's my course specifically about getting more clients:https://www.georgekao.com/authenticenrollmentWatch video or add comment here:https://youtu.be/JSjwWe5l4rw This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com