What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
Authenticity is to practice having no agenda, other than these purposes:
1. Genuine expression of your best self
2. Enjoyment of the process
3. Heart-based service
4. Friendship… and thus playful collaboration!
Let’s explore each idea…
Watch the video or comment here:
https://youtu.be/C6S8dK9il6w
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Business Tao with George Kao