Business Tao with George Kao

In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.If you can understand the deeper purpose authentic marketing -- you might just start to really enjoy it.Read the blog post here: https://www.georgekao.com/blog/marketingmetaphorsComment on this episode here:https://youtu.be/9enRMUF0G1o This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

New book is out today 😊🥳Joyful Productivity for Solopreneurs, 2nd Edition: Gentle Practices for Consistent Creativity, Wellbeing and Deep Meaning in WorkTo buy the book:Kindle e-book: https://amzn.to/3Hg4hrzPaperback: https://amzn.to/3JJL3MF...or go to Amazon for your country and search for the book's title (be sure to find the 2nd edition). Thank you for your support 🙏🏼To comment on this "episode" go to the video: https://youtu.be/s8maJGm5TIEIf you're planning to write a review (thank you!) -- and you're able to buy the book first -- it will then make yours a "verified" review, which adds more weight to the Amazon algorithm for promoting this book. Thank you for your support, however you decide to write a review, or not 😄Also, readers of this book are welcome to sign up for the Q&A calls about this book. See the dates/times here:https://georgekao.as.me/?appointmentType=30067369 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.And… you need to fill your next course, program, or get some clients soon.So how do we get clients without resorting to conventional strategies that don’t feel right?Here are 5 ways to consider.Watch video or comment on this episode here:https://youtu.be/LNdGwcmfRD8 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

It’s sad when I see people seeking quick and easy money.Often, they seek it because they are actually exhausted with work, and life. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.”That mindset provides little defense against unscrupulous people who are selling some system that will supposedly earn quick and easy money.Watch the video or comment on this episode here:https://youtu.be/iVUFuJyQ6xM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

In selling, it is typically assumed that you must learn persuasion tactics.Persuasion strategies do work… but only for the short-term. Do you enjoy having to convince or persuade people to buy from you?The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.Our conscience is saying, “There’s got to be a better way.”Here’s an alternative that I enjoy much more:Instead of trying to sell, let’s do our best to align with our potential clients.Watch video or add comment here:https://youtu.be/NF4Iu7X1gOs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

In this short episode, I share why it’s important for every authentic business to have its own framework.Other words for “framework” include model, system, methodology, blueprint, map, curriculum, signature program, theory of change, and client transformational journey.If you'd like to create a framework with the support of my online course and community, check this out: https://www.georgekao.com/framework This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here:https://youtu.be/E99LUyHZA5U This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

To watch the video or add a comment to this episode:https://youtu.be/-XP6Z2weqjM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

If you buy online courses, be sure to SCHEDULE these two times:1. Time to watch the course.2. Equal amount of time to implement what you watched.For each 30 minutes you watch, schedule 30 minutes as soon as possible (ideally in the same day or two) to implement the most important things you learned from what you watched. Otherwise, you might be wasting money just buying courses left and right!Mentioned in the video -- my Focusmate "group" so that you can get paired up with me and others in my group more often: https://www.focusmate.com/signup/georgekaocommunityThis video was part of a Q&A for my TLC coaching program: https://www.georgekao.com/tlc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message.It's then assumed that you should come up with that clarity before you start "putting your brand out there".This is like having a fixed mindset in marketing & branding.Growth Mindset for BrandingA growth mindset looks more like this:You don't "have" a clear message. You're always working to further clarify. You’re dedicated to the ongoing process of clarifying.Comment here:https://youtu.be/If93Yi_Ltj0 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com