Business Tao with George Kao

Richard Taubinger & Kylie Slavik have an agency that has done the marketing for some major spiritual teachers including Marianne Williamson, Eckhart Tolle, Jack Canfield, and Tara Brach.In this conversation we discuss what they believe are the core 3 marketing skills:The importance of "hooks"The importance of telling your origin storyThe importance of content blocks for copywriting and videosLearn more about their work at these links:Website -- https://www.consciousmarketer.comFB Group -- https://www.facebook.com/groups/themarketerspathAccelerator -- https://www.consciousmarketer.com/accelerator/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit.Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress.Instead, I recommend preventive measures.The more places you publish the idea, the easier it will be for people to find you as the source of that idea.In this episode I also talk about uncopyrighting all my content...Comment on this episode here:https://youtu.be/36AhD6fAlqA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

People hire your services because they trust your expertise.1. "Low hanging fruit" are the people you know who already trust your expertise. Contact them first. They don't remember what you provide, and they always need a reminder.2. At the same time, work on growing an "orchard" by planting seeds and nurturing the soil -- via authentic content, consistently.Comment on this episode here:https://youtu.be/ZOBsCJMJx3Y This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

A surprisingly simple way to build self confidence -- as I've personally experienced over a decade -- is to set self-appointments for making progress on a project... and practice sticking to those appointments.It can help to use Focusmate as a way to get into the habit.If you'd like to join my Focusmate group, here's the link: https://www.focusmate.com/signup/georgekaocommunityComment on this episode:https://youtu.be/2fkQbtLnt2Q This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Why buy online courses, when all the information is available for free, if you only knew where to look?Or if you're an aspiring Course Creator, and consumed with self-doubt about selling information that “wants to be free”, this episode is for you too...Comment here:https://youtu.be/k-Xp4QFBbng This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Just as yours, my heart goes out to the innocent and suffering people of Ukraine and Russia at this time... and to the other wars around the globe that are underreported.And yet, you might have noticed that I rarely post anything about it, nor about the many important societal or political issues in the past few years.I wish to be an example of someone who does not post social/political stuff – for all of you out there who might sometimes feel guilty about not posting about such things.Discuss this episode here:https://youtu.be/QffSc9tFhWw This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

The most natural way for your friends to talk about your work is when they see some interesting content you've posted on social media related to your work, and thereby, share it forward with their network. It's easy and natural, and the more consistently you show up, the more often you'll get referrals.Comment on this episode here:https://youtu.be/rAplzAiluzs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

My 12-minute summary of how to gain a larger online following.This snippet is from a MasterHeart Group conversation: https://www.GeorgeKao.com/GroupComment on this episode here:https://youtu.be/5tFGXg3HIJ4 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Helen Perry's known for the idea of #justbloodypostit! and in this video we talk about, as well as other encouraging tips for creators. I hope you find it inspiring! Helen is a former BCC radio broadcaster and began her online business in 2017 and in a few short years has developed quite the following. Not surprising, since she is generous with her ideas and support! Helen Perry's links:Instagram: https://www.instagram.com/_helen_perry_/Podcast: https://www.helen-perry.co.uk/the-just-bloody-post-it-podcast/Website: https://www.helen-perry.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business if we have simpler pricing.Here's the diagram I showed in the video: https://www.georgekao.com/blog/businessmodelComment on this episode here:https://youtu.be/IA1CzU8lSoc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com