Business Tao with George Kao

Rebecca is a Content Strategist who specifically works with people making a positive impact on the world—healers, artists, activists, social entrepreneurs, and nonprofits. Her mission is to help do-gooders clarify and express their message in order to connect with, ignite, and expand their audience to disrupt the status quo and nourish humanity. In this interview, we discuss… * Why you don't need to chase the algorithm around to have a successful online business. * Why you should lead with your most unpopular belief.* How to write copy in an effortless way that connects deeply with the people who would most resonate with your work.Rebecca is in the process of building her Content Cultivation Community where you can get ongoing access to her expertise as well as group accountability to have a consistent and effective online presence even if you hate social media or feel strapped for time. Join her email list to be the first to know when it drops at https://rebeccavandamm.com/email In the meantime, if you'd like to get a taste of her work, you can join her every first Friday for her free monthly gathering, Content Strategy Cafe. Check it out at https://rebeccavandamm.com/offerings This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Comment here:https://youtu.be/t66lsIyrjhA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.A typical funnel works like this:You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.You can only get that “free” thing by giving them your email address. This is known as “the opt-in.”You’ll get a series of emails giving you “value” in the form of free advice or teachings, but what you don’t realize is that it’s all designed to “indoctrinate” you. They want you to buy a specific thing they’re going to sell you soon.You then get an email that brings you to a sales webpage (usually quite long!) or sometimes you’re invited to a “free” webinar that tries to sell you on the thing they were intending for you to buy, from the very beginning. The original intention was hidden from you until now.You then get cleverly-written email reminders until you buy. It might include scarcity tactics (“Buy in the next 2 hours to get this amazing bonus!”)The idea of a “funnel” is to squeeze or manipulate people through a cleverly designed persuasion process.There are many variations of this. You might see an innocent “5 day challenge” to change your life, which then puts you into a Facebook group that is designed to build excitement for you to buy their program.Or it might be a long webinar that is cleverly-designed to hook you into buying. Sometimes the webinar appears to be just in time for you! What they don’t reveal is that the webinar is auto-playing (they should just call it a video!) and they only make it appear as if it is an event.I purposely don't use sales funnels in my business. In this episode I discuss this, and also offer what I consider to be a better alternative...Comment here:https://youtube.com/live/k6RvWJZ3roo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I welcome your comments below -- how do you feel about A.I. (artificial intelligence) such as ChatGPT and MidJourney? Do you think it will benefit your authentic creating? Choose one of the places below to add your comments... on Youtube: https://youtu.be/p-V8nqxSL5son Facebook: https://www.facebook.com/GeorgeKaoCommunity/videos/575820811178908 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Talking with Tad Hargrave about "point of view" (what I call "frameworks") and the 3 cases you need to make in your marketing: Diagnosis, Prognosis, and Prescription.In celebration of his upcoming course:https://georgekao--marketingforhippies.thrivecart.com/pov-marketing-lab/Follow Tad's content:https://www.youtube.com/@marketingforhippieshttps://www.instagram.com/marketingforhippies/ To comment on this video:https://youtu.be/g5hPU0rbRcA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

This principle has been essential to my success.How do I make great content? By making more content, and observing what spreads.How do I improve my skills?By working with more clients, and noticing who grows the most.True learning comes from action — we build muscles by doing things, not just reading about them.It takes *quantity* of action to develop quality of results...Comment here:https://youtube.com/live/juTyVlL1plU This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Sonja's links:Website -- https://sonjathegrey.comIG -- https://www.instagram.com/sonjathegrey/FB -- https://www.facebook.com/sonjathegreyYoutube -- https://www.youtube.com/channel/UCUBQb8E3JqTUBzPvdhQTOGQSonja is part of my group coaching program: https://www.georgekao.com/groupComment on this episode:https://youtu.be/YoMLBsAVxbg This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

There are essentially two foundational ways of showing up in our marketing and content:Be impressive instantly.Be consistently authentic.You can get clients through both methods, but only one method unleashes your full potential...Comment here:https://youtu.be/q7gTBV53XTE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Eric's links:https://www.wisdomheart.comhttps://www.facebook.com/wisdomhearthttps://www.instagram.com/wisdom.hearthttps://www.youtube.com/@WisdomHeartTVEric is part of my group coaching program: https://www.georgekao.com/group Comment on this episode:https://youtu.be/IlBtz9rrzDM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

I used to dream about “financial freedom”… having so much money that I could just do whatever I wanted, travel the world, give money abundantly to causes and people in need.I invested in lots of business programs that sold me on that dream.Eventually I learned about the true purpose of work...Comment here:https://youtu.be/fBbmVDZ5ihQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com