

Strategy Meets Finance
Steve Coughran
Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.
Episodes
Mentioned books

5 snips
Nov 17, 2025 • 14min
How to Optimize Your Business Without Doing More | Ep 197
Discover how to boost profits without extra work! Explore the importance of clarifying your messaging to improve lead conversion rates. Learn how scaling can actually mean simplifying processes instead of adding to your workload. Uncover the secrets of packaging offers to enhance perceived value, encouraging more purchases. Finally, dive into understanding your numbers better and leveraging key financial levers to optimize cash flow. Small tweaks can lead to significant growth!

Nov 10, 2025 • 18min
5 Biggest Mistakes Companies Make When "Strategic Planning" | Ep 196
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Before you book that offsite or map out next quarter, listen to this.Steve breaks down the five mistakes that derail most “strategic planning” sessions: picking the wrong facilitator, ignoring communication styles, showing up without data, jumping to tactics before strategy, and avoiding the one real constraint hurting the business. You’ll learn a simple way to structure the day, surface honest input, bring the right numbers, and keep everyone focused on solving the actual strategic problem, so your plan creates results, not busywork._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Nov 3, 2025 • 12min
How to Know If Your Sales & Marketing Is Working | Ep 195
Want a free scaling workshop for your business? Schedule a call now to see if you qualify: coltivar.com/schedule-your-call Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Most business owners spend thousands on sales and marketing, but few know if it’s actually paying off.Steve breaks down how to measure the real return on your sales and marketing spend using three simple checks. He explains how to evaluate the effectiveness of your funnel, calculate your LTGP-to-CAC ratio, and use cash collection formulas to fuel growth without burning through cash. This episode will help you finally connect sales, marketing, and cash flow so you can scale with confidence._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 30, 2025 • 15min
Financial and Economic News: October 30, 2025
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week’s top financial stories, including:Chipotle Stock Tanks as Young Customers Cut BackBlackRock Caught in a $500 Million Fraud ScandalMeta’s AI Spending Sparks Investor DoubtWhite-Collar Jobs Vanish as AI Takes OverGoogle’s Record Quarter Fueled by AITune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 27, 2025 • 11min
Does Your Business Really Need a Strategy? (Yes, Here’s Why) | Ep 194
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Every business has a strategy, even if it’s not written down.The real question is whether yours is working. In this episode, Steve explains what strategy actually is, why every company needs one, and how to identify the strategic problem that’s holding your business back. He shares a simple framework for making better decisions, keeping your customer at the center, and connecting strategy to financial results so your growth actually pays off. If you’ve ever wondered whether you need a strategy, this episode will give you the answer._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 23, 2025 • 11min
Financial and Economic News: October 23, 2025
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week’s top financial stories, including:Inside Silicon Valley’s 100-Hour AI GrindTesla’s Profits Drop as Musk Bets on RobotsHome Sales Rise as Mortgage Rates EaseGrocery Prices Keep ClimbingQuantum Stocks Surge on Trump’s Tech PushTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 20, 2025 • 14min
Want to Scale Your Business? Do These 3 Things Right Now | Ep 193
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Most companies want to grow, but few are actually ready to scale. In this episode, Steve shares three things every business needs to do before turning on the growth engine. You’ll learn why documenting your processes can 10x your company’s value, how defining success in every role prevents chaos, and what a real sales and marketing system looks like. Steve also breaks down a real story of a business that grew too fast and nearly went bankrupt, revealing what to avoid if you want growth that lasts. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 16, 2025 • 12min
Financial and Economic News: October 16, 2025
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week’s top financial stories, including:Boomers Fall Behind on RetirementBlackstone Brings Private Equity to 401(k)sAI Data Centers Build Their Own Power PlantsSouthwest Ends Open SeatingWalmart Joins ChatGPT for AI ShoppingTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

5 snips
Oct 13, 2025 • 5min
What Is Strategy In Less Than 5 Minutes | Ep 192
Discover the true meaning of strategy versus mere planning. Learn how strategy involves making interconnected choices to maximize earnings and serve customers effectively. Steve highlights the crucial difference between strategy and tactical plans using a relatable home-buying analogy. He outlines six essential components for a successful strategy and advocates for a scientific approach to problem-solving. Finally, find out how to evaluate your strategy's desirability, practicality, and economy to ensure it adds real value to your business.

Oct 9, 2025 • 9min
Financial and Economic News: October 9, 2025
Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week’s top financial stories, including:Tariffs Rise, but U.S. Debt Tops $1 TrillionTrump Pushes Fannie Mae to Back BuildersHome Sales Slide as Prices Hit New HighPepsiCo Rebrands Lay’s Amid Snack SlowdownTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com


