

Strategy Meets Finance
Steve Coughran
Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.
Episodes
Mentioned books

Oct 20, 2025 • 14min
Want to Scale Your Business? Do These 3 Things Right Now | Ep 193
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Most companies want to grow, but few are actually ready to scale. In this episode, Steve shares three things every business needs to do before turning on the growth engine. You’ll learn why documenting your processes can 10x your company’s value, how defining success in every role prevents chaos, and what a real sales and marketing system looks like. Steve also breaks down a real story of a business that grew too fast and nearly went bankrupt, revealing what to avoid if you want growth that lasts. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 16, 2025 • 12min
Financial and Economic News: October 16, 2025
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Major moves and market momentum in this week’s top financial stories, including:Boomers Fall Behind on RetirementBlackstone Brings Private Equity to 401(k)sAI Data Centers Build Their Own Power PlantsSouthwest Ends Open SeatingWalmart Joins ChatGPT for AI ShoppingTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

5 snips
Oct 13, 2025 • 5min
What Is Strategy In Less Than 5 Minutes | Ep 192
Discover the true meaning of strategy versus mere planning. Learn how strategy involves making interconnected choices to maximize earnings and serve customers effectively. Steve highlights the crucial difference between strategy and tactical plans using a relatable home-buying analogy. He outlines six essential components for a successful strategy and advocates for a scientific approach to problem-solving. Finally, find out how to evaluate your strategy's desirability, practicality, and economy to ensure it adds real value to your business.

Oct 9, 2025 • 9min
Financial and Economic News: October 9, 2025
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Major moves and market momentum in this week’s top financial stories, including:Tariffs Rise, but U.S. Debt Tops $1 TrillionTrump Pushes Fannie Mae to Back BuildersHome Sales Slide as Prices Hit New HighPepsiCo Rebrands Lay’s Amid Snack SlowdownTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Oct 8, 2025 • 32min
What Makes a Great CFO (and How Owners Can Tell) with Tim Anderson | Ep 191
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Learn more about Ready Electric: readyelec.com What separates a good CFO from a great one?Steve sits down with Tim Anderson, CFO of Ready Electric, to talk about what it really takes to lead the financial side of a business. They unpack how the CFO role has evolved from number-crunching to strategic partnership, how owners can tell if their CFO is truly adding value, and what skills future CFOs should develop to reach the top.From AI’s impact on finance to finding balance between work, family, and leadership, this conversation reveals what great financial leadership looks like in the real world._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

5 snips
Oct 6, 2025 • 14min
3 Finance Skills That Separate Successful Leaders from the Rest | Ep 190
Unlock the mysteries of finance with three key skills that can transform your business. Discover the power of unit economics and how breaking down your revenue can clarify volume versus pricing issues. Learn why monitoring cash flow is crucial, as profitable companies can still struggle without it. Dive into the four profit and cash flow levers that can significantly impact your bottom line. These insights will not only boost your financial literacy but also enhance your leadership credibility.

Oct 2, 2025 • 11min
Financial and Economic News: October 2, 2025
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Major moves and market momentum in this week’s top financial stories, including:OpenAI Hits $500B Valuation OpenAI Launches TikTok-Style Video App Meta to Use AI Chats for Ads AI Spending Reaches Bubble Territory Tesla Delivers Surprise ReboundTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Sep 29, 2025 • 26min
Listen to This If You’re Ready to Change Your Life | Ep 189
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check If you’ve ever felt stuck, ashamed, or on the edge of giving up, you’re not alone. Steve opens up with his raw and uncut transformation story—from growing up broke, hitting rock bottom with bad habits and toxic relationships, to rebuilding his life and business with clarity, strategy, and purpose.This episode is about more than business. It’s about what happens when you take ownership, connect the pieces of your life, and commit to becoming better, day by day._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

13 snips
Sep 22, 2025 • 31min
What is Strategy in Business? | Ep 188
Discover the crucial distinction between strategy and planning, highlighting how to elevate your business focus. Explore the importance of defining a single strategic problem and using a scientific approach for effective problem-solving. Learn why customer-centric strategies are essential and the significance of aligning tactics with unique capabilities. Delve into the dynamics of reassessing strategies in the face of market uncertainties, and understand the metrics that determine if your strategy is truly successful.

Sep 18, 2025 • 12min
Financial and Economic News: September 18, 2025
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Major moves and market momentum in this week’s top financial stories, including: Nvidia Gives Intel a $5B LifelineFed Cuts Rates With More Likely AheadThe Truth About Mortgage RatesWhat It Takes to Afford a $1M HomeMeta Bets on Glasses as the Future of AITune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com


