The Jason & Scot Show - E-Commerce And Retail News

EP038 - Pokémon GO DeepDive Pokémon GO is a new mobile game sweeping the globe. It launched in the US on July 6th, and has already become the biggest mobile game in U.S. history, and has surpassed Twitter in active daily users. This episode is a deep dive in what retailers and shopper marketers need to now about Pokémon GO. Including: Background of the game Overview of game concepts How it impacts retailers Advanced Concepts This episode is sponsored by the National Retail Federation. The Jason and Scot show will be live podcasting at the NRF/shop.org digital summit 2016 which is in Dallas September 26-28th this year. We have a custom discount code for our listeners. The code is JASON&SCOT, you will get a 10% discount on the full conference fee. Visit retailsdigitalsummit.nrf.com to enter the code when you register for the show and we'll see you there! Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 38 of the Jason & Scot show was recorded on Monday, July 25th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP037 - Amazon Prime Day Recap Amazon held it's second annual Prime Day on July 12th 2016. Scot and I break-down the good, the bad, and the ugly from this Amazon invented shopping holiday. Amazon claimed it was it's biggest day ever (but was a bit vague about what that meant). Amazon claimed US orders were up 50% this year over last year (up 60% internationally). Last year Amazon said they sold $400M on PrimeDay deals, so assuming a similar AOV this year, that's $600M in sales. Third party sales on Amazon were up 30%, reflecting the fact that it was still difficult for third parties to get in on the prime deals act. Amazon did particularly well selling it's own hardware, such as the Kindle and Echo. There were some early technical problems for some users, prompting the #Primefail hashtag. Amazon didn't disclose numbers, but Prime Day was probably a major driver of new Prime subscriptions. Expect Amazon to promote all the other prime benefits hard over the next month (shipping deals, prime exclusives, music, video content, Prime Now, etc...) to help retain those new Prime members. Several other retailers tried to piggy back on the Prime Day by offering their own "Black Friday in July" sales. Some evidence suggests that it was a higher volume than normal day for many other retailers. Amazon is also eliminating many list (or MSRP) prices from it's site. A number of articles suggest that Amazon may be doing this to enable it to raise it's own pricing, but that's almost certainly NOT what Amazon is doing. More likely they are eliminating list prices in categories where sellers have artificially inflated list price, and to help Amazon avoid deceptive pricing practice law suits. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 37 of the Jason & Scot show was recorded on Wednesday, July 13th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP036 - Interview with Neil Ackerman, Global E-Commerce Director at Mondelez Neil Ackerman is the GM and Global eCommerce Director at Mondelez. He joined Mondelez from Amazon where he spent 3 years in the Fulfillment Buy Amazon (FBA) program. Our conversation covered a wide range of topics including: Neil's background An overview of Mondelez and their e-commerce challenges and opportunities How Mondelez works with Amazon How Mondelez thinks about channel conflict The evolution of grocery e-commerce and impulse purchases Neil's experience at Amazon, including the development of the "Small and Light" program. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 36 of the Jason & Scot show was recorded on Tuesday, July 12th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP035 - E-Commerce Deadly Sins A list of the 15 common mistakes we see in digital commerce: Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy) Spending too much on Adwords vs PLA's Not offering Free shipping Not having a fully developed channel strategy Not telling the shopper "when they will get it" Overfocus on customer acquisition, not enough on retention Not having a prominent Search box Over emphasis on mobile app vs mobile website Lack of social proof (rating & reviews, question & answer, user generated content Omni-channel failures (not having accurate inventory) Poor product photography Too much checkout friction (too many fields, leaving header/footer on) Pricing surprises in the checkout Prominent Promo field in the checkout (See: Promo field is costing Sears $16M/mo) Poor Pageload Speed (too many 3rd party tags, especially on mobile) Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 35 of the Jason & Scot show was recorded on Wednesday, July 6th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP34 - Interview with Michelle Grant, Head of Retailing at Euromonitor International Michelle Grant is the Head of Retailing at Euromonitor International, a leading strategy research firm with a highly regarded retail practice. Her twitter feed, @EMI_MichelleG is a must follow for anyone interesting in retail. We cover three broad topics in the interview: Amazon internation expansion strategies and tactics Cross-border Commerce Mobile Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 34 of the Jason & Scot show was recorded on Monday, May 16th, 2016, and published on June 10th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP033 - On Demand Economy (ODE) Deep Dive What is the on demand economy (ODE)? Consumer behavior that is driving the adoption of on-demand economy Mobile Social Bifurcation of Value vs Convenience Zero friction ODE Industry GDP ODE TAM How big today Investments Sample co's Marketplace Homejoy Handy Amazon Referral - thumbtack Referral 1099 W2 Owned and operated Business models ODE meets retail - where and why do they intersect Delivery Instacart Postmates Deliv Uber Rush Curbside Google Express Blue Apron (ingredients) Doordash/orderup Postmates Uber Eats APN Food delivery Food/grocery Enjoy Michelin Onsite Products that rely on services Target - Instacart (but stopped curbside Etsy ASAP Everlane 1hr delivery in metros: Ecommerce/Retail + ODE Examples Takeaways for retailers Watch closely and don't be blindsided Test partnerships - 1hr delivery good example If you have a product that naturally requires a service, self-disrupt ODE will change consumer expectations and 'feedback' into retail Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 33 of the Jason & Scot show was recorded on Wednesday, June 22, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

An interview with Greg Pulsifer of VF Corporation. VF Corporation is one of the largest apparel companies in the world, with over 25 brands including North Face, Vans, Timberland, and many others. The conversation covers a wide range of topics including Greg's background, Amazon Strategy, Channel Conflicts, MAP pricing, Counterfeit products, and innovating new technologies including IBM Watson, and ApplePay. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 32 of the Jason & Scot show was recorded on Thursday, June 16, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP031 - Sid Jatia VP Digital at Under Armour An interview with Sid Jatia, VP of Omni-Channel Digital at Under Armour. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 31 of the Jason & Scot show was recorded on Monday, May 16, 2016 at the ShopTalk tradeshow in Las Vegas. The episode was published on Monday June 13th. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP030 - Mary Meeker, Comscore, Demandware and Amazon News Scot & Jason will both be at the IRCE trade show in Chicago this week. Scot will be leading a pre-conference workshop on Amazon, entitled "Amazon & Me" on Tuesday. Jason will be in the Razorfish booth #548, Scot will be in the ChannelAdvisor both #803 on Wednesday morning. Razorfish is hosting a cocktail party Wednesday night June 8th, from 9pm - 12pm at the rooftop LondonHouse on the Chicago river, please pre-register here if you'd like to join us. Mary Meeker gave her annual "Internet Trends" presentation at the recode conference this week. Comscore gave there "State of the U.S. Online Retail Economy in Q1 2016" presentation. Jeff Bezos gave an interview at the code conference. Amazon is also dominating Mobile E-commerce per an article in Business Insider. Salesforce.com bought Demandware for $2.8B. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 30 of the Jason & Scot show was recorded on Thursday, June 2nd, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP029 - Interview with Amanda Greenberg of Ferrara Candy We have a new facebook page! Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind. Topics discussed included: Brand Lifecycle Channel conflict Pricing strategy / Map pricing Amazon Digital Impulse Purchases The future Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.