
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Mar 1, 2024 • 1h 2min
Minimal Viable Process - how to find flow in your ways of working
In this session you will learn about some core tools and practices that will help you find your own tailored Minimum Viable Process for your team or studio. You will hear some case studies to learn from others’ successes and failure and you will leave the session with a few ideas to implement directly with your team.
#IndieGameBusiness #GameDev #GameStudio

Feb 29, 2024 • 60min
Marketing Masterclass: Practical tips for indie games on a budget
Join Tammy for an exclusive Marketing Masterclass tailored to indie game developers with limited budgets and small teams. Discover the most effective and practical tips, from guerrilla tactics to must-have social media strategies, to maximize your game's visibility without breaking the bank. You'll learn how to leverage your creativity, community, and cost-effective tactics to drive engagement and propel your indie game to success.
#IndieGameBusiness #VideoGameMarketing #IndieGameMarketing #HowToMarketAGame

Feb 28, 2024 • 1h 6min
Lighting Round! Publishers Pitching to Developers
Calling all developers! We've gathered together people from various publishers and they are going to pitch their services to you! During this session, learn about each publisher as they each spend 5-10 minutes talking about what types of support and services they offer. This is a chance to learn more about who might be a good fit for your game!
#GamePublishers #IndieGameBusiness #CheckOutGamePublishers

Feb 27, 2024 • 59min
Is Crowdfunding Still An Option?
Crowdfunding as a model has changed significantly over the years. Now more than ever there are different funding options and models, so is crowdfunding still an option for indie devs? Has the hype died, or is crowdfunding still a viable option to fund your game?
Let's go through the history of crowdfunding and where it currently stands for the video game industry.
#IndieGameBusiness #CrowdfundingGames #IndieGames

Feb 26, 2024 • 57min
Indie Gold: Crafting Budgets and Scopes Publishers Can't Resist!
Embark on a journey into the heart of indie game development, where budgeting and scoping are the keys to unlocking publisher interest. Join this empowering session to create budgets and scopes that make financial sense and captivate publishers, paving the way for indie success.
Navigate the treacherous waters of common pitfalls and red flags, and discover practical strategies, real-world examples, and industry insights to turn your indie dream into reality. It's time to craft a compelling narrative that resonates with both creativity and financial prudence.
#IndieGameBusiness #GameBudgets #WorkingWithPublishers

Feb 25, 2024 • 1h 2min
Incubation Programs as Success Booster - What's in it for Game Developers?
Starting out as an indie development studio is tough: while the indie scene is rich of wonderful ideas and talented developers, many struggle to secure funding, to raise awareness for their game with publishers and customers, or to develop a proper communication strategy for their game.
This talk elaborates how incubation and acceleration programs can help to close these gaps. It gives an overview about existing programs worldwide and insights from former participants of the Games Lift Incubator in Hamburg, Germany.
#IndieGameBusiness #GamingBusiness #GamingIncubators

Feb 24, 2024 • 59min
How to Target the Market - Passpartout 2 Case Study
Join Miya for an exploration of the global and Asian markets, uncovering Steam's localization strategies. Gain valuable insights to boost sales in Asian regions and take a deep dive into Flamebait's Case Study, unraveling the secrets behind the 1M sales of Passpartout and its sequel.
#IndieGameBusiness #GameMarketing #AsianGamingMarkets

Feb 23, 2024 • 1h 2min
From Chaos to Harmony: The Dual Nature of Community Management
Explore the nuanced facets of community management with Ash in this insightful session. Delving into both the positive and challenging aspects often overlooked in discussions, she will provide valuable insights into supporting and retaining community managers. Discover strategies for finding a skilled community manager for your indie project, understand fundamental community manager responsibilities, and gain practical tips for organizational efficiency – 'Neurospicy' edition.

Feb 22, 2024 • 59min
5 ways the UX of your toolset improves the quality of your games
New features in tools are neat, especially if you can make them yourself, but without good UX you and your team are still be limited in what they can accomplish. How can you improve the UX of your own tools? And what kind of UX improvements can you ask of tool developers, whose tools you buy to create your games?
So lets walk through some examples! Such as:
1. The power of asking why, why, why, why, why.
2. The critical flaw of asset browsers
3. The power of spatial documentation
4. The interconnected nature of narrative tools
5. The key UX differences between Unity and Unreal
#IndieGameusiness #UX #GameUX

Feb 2, 2024 • 1h 9min
What Does the Future of the Gaming Industry Look Like?
Welcome to another episode of IndieGameBusiness!
Today, we're honored to have Jaye "Letta J" Watts, Founder & CEO of Coexist Gaming, here to discuss the captivating topic of "What Does the Future of the Gaming Industry Look Like?"
In our conversation, Letta J will share insights into the business of gaming, emphasizing the importance of representation and creative development. We'll delve into what true inclusion looks like in games and explore how community engagement within the industry translates into meaningful representation.
Letta J's unique journey into the game industry, converting her Brooklyn duplex into a video game bar and lounge, adds a fascinating perspective to our discussion. Together, we'll unravel the layers of the gaming industry's future and the evolving landscape of inclusivity.
Stay connected with Jaye "Letta J" Watts on various social platforms:
Twitter: x.com/lettajmusic
LinkedIn: www.linkedin.com/in/jayewatts
Facebook (Letta J): facebook.com/lettajmusic
Facebook (Coexist Gaming): facebook.com/coexistgaming
Instagram (Letta J): instagram.com/lettajmusic
Instagram (Coexist Gaming): instagram.com/coexistgaming
#GamingIndustryFuture #CoexistGaming #InclusionInGames #IndieGameBusiness #LettaJWatts #CreativeDevelopment #RepresentationInGaming
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