
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Apr 29, 2020 • 1h 6min
Eivar Rocas - Launching a Game As An Indie on Apple Arcade
Eivar has been developing games for 20 years in Colombia.
His first company was actually one of the first developers in all of South America.
We spoke with him about a wide range of topics from their experience on Apple Arcade, to the advantages and disadvantages of running an indie studio in Colombia, down to the marketing tactics they used on Decoherence.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 22, 2020 • 1h 4min
Three longtime industry vets are forming a platform to make the business of games easier.
Ed Dille, Fedor van Herpen, and Jay Powell answer questions about Game Sentinel Online (https://gamesentinel.online/). The online B2B solution for companies in every sector of games, founded by three industry vets with over 70 years of collective game business experience.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 17, 2020 • 1h 28min
Tronster Hartley - Indie game showcases: How to tell the ones that are worth your time and the warning signs of a mismanaged show
Tronster is a founder and former chair for the Baltimore chapter of the International Game Developers Association (IGDA); currently serving as an advisor to the board.
Tronster also founded the MAGFest Indie Videogame Showcase (MIVS) which showcases over 60 independent video games each year to 23,000+ attendees across four days in D.C. In years past, he has taught game development at UMBC and the University of Baltimore and serves on the board of UBalt's Simulation and Digital Entertainment department. #gamedevelopment #indiegame #marketing
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 15, 2020 • 1h 39min
Roundtable! How to market yourself by speaking at conferences
Conference Speaking Roundtable - A discussion of how to market yourself and build your network speaking at conferences featuring Toiya Kristen Finley, Michelle Clough, Alexandra Lucas, Rachel Presser. We'll cover when to know you're ready, how to figure out what you should pitch, and how to pitch, among others!
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 10, 2020 • 1h 22min
Justin Berenbaum - Are event cancellations really a bad thing for indies?
Discussing the "What does a year without events mean for indies?" article - https://www.gamesindustry.biz/articles/2020-04-08-what-does-a-year-without-events-mean-for-indies #gamedevelopment #indiegame #marketing
Many developers are lamenting the loss of GDC, PAX, Rezzed and other conferences this year. Justin and Jay point out why this isn't necessarily a bad thing and they shine a light on the silver linings involved.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 8, 2020 • 1h 25min
Steam stats, game conferences, stand alone demos, and viewer questions
Discussing what's new in the industry and answering your business, marketing, and licensing questions live! #gamedevelopment #indiegame #marketing
Indie and Jay discuss releasing demos of your game on separate Steam Pages, what the next year is going to bring for game conferences, the latest statistics from Steam, and answer live questions from viewers.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 3, 2020 • 1h 2min
Toiya Kristen Finley - Narrative Design and Freelancing In A Coronavirus World
Toiya is with us discussing the value of narrative design in games and how freelancers can excel in a world with coronavirus quarantines. #gamedevelopment #indiegame #marketing
This episode dives into the role of narrative designers in game development and how freelancers can set themselves up to succeed in the coronavirus world. We talk about how to build a great portfolio for writing, art, or whatever else. We also discuss how tools like Twine can be useful for development and education, and the steps you can take to market yourself as a freelancer.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Apr 1, 2020 • 1h 7min
Lloyd Melnick - Effective Strategies For Working From Home
Lloyd has been working remotely for years, now he's been working from home for a year.
He's sharing what he's learned to help the rest of us adapt.
#gamedevelopment #indiegame #marketing
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow:
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Mar 27, 2020 • 1h 37min
Ben Hoyt - Game Development in a Coronavirus world!
Longtime industry veteran Ben Hoyt joins us as we discuss the way the coronavirus is changing game development for better or worse.
Along the way we talk about the good and bad of distributed development pipelines, sports games when there are no live sports, should indies release games right now, and more!
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Mar 20, 2020 • 1h 6min
Stephen Kick - Coronavirus special! Managing remote teams, reviving old IP, and indie festivals
Stephen Kick joins us to talk about how they have managed a 30+ person studio remotely for years, what it's like to hunt down and re-release old IP, and some tips for indie developers now that we are going to miss out on several major conferences.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie