

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Jan 18, 2022 • 25min
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 2.1
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 18, 2022 • 24min
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.2
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 18, 2022 • 27min
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.1
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 18, 2022 • 1h 17min
Increasing Your Steam Wishlist Through Online Events
Covid transformed physical game events into online exhibitions that made them really accessible to people that couldn't normally travel or afford to attend. This had a huge effect on the way indie teams can grow their audience.
In this session, we will cover our experience with our game on Steam and how we used online events to grow our wishlist in all-new ways.
Artur Karpiński
Indie Developer
Rock&Bushes
I have 15 years of experience in various programming/architecture/management roles in business / corporate IT projects. 2 years ago I decided to switch careers, and I'm trying to ship my first game.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 18, 2022 • 1h 1min
The Importance Of Contracts and Their Content (An Indie Dev Perspective)
Indie developers tend to underestimate the importance of contracts for each and every element of game development early on and tend to steer away from the difficult subject matter a contract covers. In this talk, we will discuss ways to approach contracts and their content to make them less intimidating and how to help the recipients understand the contract and feel that everyone's best interests are being represented.
Crystal Sciarrino
Founder
SkyReach Studio
Developer and designer for the upcoming spooky farming ARPG Critter Crops. Crystal has been a software developer and game developer for nearly 5 years and has seen a lot of what indie dev teams of many sizes have experienced and had to handle.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 17, 2022 • 1h 2min
Why You Should Be Paying Attention To The African Indie Development Scene
Audiences from around the globe should understand how the game development industry in Africa has developed will get more insight about it. We will discuss the current state and the possible future. Also, those who are interested in targeting the African market will have a sense of direction on how to go about it.
David Olamide
Co-Founder
Dimension11 Studio
I am an indie game developer from Nigeria with over 3 years of experience in the Gaming Industry. I co-founded a game studio (Dimension11 Studio) in Nigeria last year with a few of my Game Development friends. I work remotely as well with an Indie Studio based in Germany (Spheriearth Studio) specialized in making Environmental Games. I am also an undergraduate university student at Obafemi Awolowo University, Ile-ife, Nigeria. I was a site organizer of Global Game Jam in Ile-ife, Nigeria.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 13, 2022 • 1h 9min
How To Promote Your Indie Video Game Using PR, Marketing, Events and Influencers
The purpose of this session is to share our knowledge in various marketing areas and educate those who may not be as familiar with certain marketing areas. Featuring feedback from the publisher, media agency, and media executives, we'll answer any and all questions about how to optimize the marketing across a variety of channels.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 12, 2022 • 1h 1min
How To Market A Game: The AMA!
Game marketing expert and perennial sell-out IndieGameBusiness guest Chris Zukowski leads the charge in this session. He's taking a break from his usual full-speed sessions and is answering YOUR questions live this time around. This is your chance to ask anything you want to know about indie game marketing, Steam pages, stats, and analytics, etc!
Chris Zukowski
Founder
How To Market A Game
Chris Zukowski is a game marketing consultant and strategist. He has helped companies as diverse as Games as a Service company to Indie Publishers to single-person teams better understand their audience and communicate with them better. Every week he publishes a new article about how to market a game at his website HowTomarketagame.com
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 11, 2022 • 58min
How to Grow Your Wishlists AND Community Using Ads
Like them or not social media ads are a key way you can grow your wishlists and community. This session will cover the basics of ads and targeting and then open the floor to your questions.
Chris Faylor
Founder
vgReleaseList
With over 20 years in the video game industry, Chris Faylor has built and led marketing teams at such companies as Gearbox Software, Armature Studio, and Squanch Games, contributing to the success of franchises like Borderlands, Homeworld, Risk of Rain, and Trover Saves the Universe. He is also the founder of vgReleaseList.com.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 7, 2022 • 1h
Do's and Don'ts When Seeking Funding
Building on years of grant writing experience and successful funding for Only By Midnight, I will share my perspective on how to craft funding applications both public and private.
Some highlights:
- Consider the human behind the application who is doing the reading. How to best engage their attention. How to not lose their attention.
- Consider the objectives of a public program, such as the CMF. They are not interested in funding your project because you want it to succeed; they have their own objective, such as stimulating employment in a sector. Understand how to read between the lines a little and make sure to weave this into your application.
- Consider the writing process, how to get support, and why it is so important to get additional eyes on your application before you send it.
- Consider how to speak to risk, which is a fundamental question for both private and public investment.
The audience takeaway, particularly for someone who is interested in applying for funding but hasn't done so before, is that there is a path to success through the process and resources available to help. Ideally, they would also gain some insight into a couple of key areas, the type that would help them strengthen their application and make the difference in achieving a successful application. This is the information that Andrew 5 years ago would have wanted to know, much of which I am fortunate enough to have received from my own mentors along the way.'
Andrew Czarnietzki
Only By Midnight
Andrew Czarnietzki is the lead developer, functioning as a Programmer and Designer. Andrew has over 15 years of experience in the games industry. He is a co-founder of Serious Labs and has shipped over 18 serious game titles as Programmer and Lead Designer, including a line of award-winning VR Crane simulators. Only By Midnight represents Andrew applying his expertise from Serious Labs towards the unique business, creative, and technical challenges found in making games.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness