
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Mar 29, 2022 • 58min
Leveraging TikTok To Promote Your Indie Game
As indie developers, leveraging the power of different social media sources represents a great way to reach a large pool of potential supporters for your game. TikTok has become a massive and influential way to get the word out, but there is a lot of mystery on how it works and how to maximize on your content. Come chat about the benefits of the platform and discuss how you could use this platform to grow your audience!
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 29, 2022 • 1h 2min
Influencer Marketing Tactics For Indie Studios
You may think big-name (and big-budget) when you first hear the word influencer, but there’s a massive network of creators who are eager to showcase your game to their community. This panel will discuss the techniques we’ve developed to discover, work with, and measure influencer impact on game sales.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 29, 2022 • 1h 7min
Indie Publisher AMA
We sit down with some of the best indie publishers in the world to discuss your questions about scouting, publishing, pitching and more! Bring your questions and we'll answer them live!
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 29, 2022 • 1h 3min
How To Make The Press Pay Attention To Your Game
With almost a decade in games journalism AND game development, I can tell you exactly what the press are looking for, and give insights into how indie game coverage works. There are no magic, one-size-fits-all solutions to the problem of how to get coverage for your small game, but you can increase your chances of coverage significantly if you play your cards right. I can help you figure out what to prepare, and what to prioritise when it's almost time to start announcing or launching your game!
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 25, 2022 • 1h 3min
Game Production AMA
An all-out AMA to get any questions you have about game production, project planning, budget estimation, and more.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 25, 2022 • 1h 4min
Finding Success Where You Don't Expect It: A 'Rain On Your Parade' Post Mortem
This talk will go over the development and release of “Rain on Your Parade,” a multi-platform game where you play as a cute cloud and ruin everyone’s day.
The main takeaways for attendees would be a detailed and specific example of developing and self-publishing a multi-platform indie game, full of useful statistics, tips, and pitfalls to avoid.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 25, 2022 • 55min
Financing LTV Cycles - Why Genre Matters
One of the most important factors in scaling games is understanding the LTV cycle. For short LTV games like hyper casual, scaling games is typically financed by publishers and the breakeven periods can be just a few days. But for long LTV games, such as merge or social casino a different strategy is required. Scaling these games can require significant capital and it's really important to understand how to model both retention and the financials as accurately as possible. We'll look at how to build financial models of games with different LTVs and discuss different strategies of how to finance the cycles.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 25, 2022 • 59min
Failing While Scaling - Common Pitfalls Growing Your Company
Success (and sometimes failure) always brings GROWTH. Which generally is painful. This session delves into common pitfalls, mistakes and screwups any games company experiencing growth will face and maybe a few tips on how to avoid them. Inevitably your games company will experience growth - either in headcount, projects or within its people. Hopefully it'll be born out of success. But you'll find that what made things tick back in the day won't work quite as well when you've added more people to the company and find yourself with changed dynamics. Underestimating planning for growth or fully realizing what it is and how it'll impact you will at best hamper your success, or at worst spell your doom. This session delves into the common mistakes Shams has experienced first hand while growing companies or working closely with others.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 18, 2022 • 1h 1min
Epic Megagrants For Indie Developers
The session will break down the do's and don'ts of applying for Megagrants from Epic. Learn the best practices and most common mistakes made by indie developers as they seek funding. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Mar 17, 2022 • 1h 5min
Cutting production cost with effective outsourcing
Outsourcing is very accepted in big studios, but indie and mid-sized studios are usually skeptical. This session will show indies and mid-sized studios how to effectively outsource part of their projects to cut production cost while keeping a strong grip over assets' quality and project's management. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames