CI to Eye
Capacity Interactive
In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?
It starts by asking tough questions and seeking fresh perspectives.
CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations.
From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:
- Expert perspectives on timely topics.
- Insight and inspiration from the arts and beyond.
- The latest in digital marketing to help you stay ahead of the curve.
- The inside scoop on experimentation, exploration, and innovation at CI.
- Events, resources, and content from CI to help you market smarter.
If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.
Please join us to CI to Eye.
It starts by asking tough questions and seeking fresh perspectives.
CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations.
From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:
- Expert perspectives on timely topics.
- Insight and inspiration from the arts and beyond.
- The latest in digital marketing to help you stay ahead of the curve.
- The inside scoop on experimentation, exploration, and innovation at CI.
- Events, resources, and content from CI to help you market smarter.
If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.
Please join us to CI to Eye.
Episodes
Mentioned books
Feb 25, 2020 • 31min
CI to Eye | Theatre That Shatters Stereotypes about Disability: Adam Roberts
Adam Roberts is Co-Founding Artistic Director of Austin-based TILT Performance Group, a theatre company comprised of paid adult performers with disabilities. In this episode, Adam and Erik talk about the branding and positioning of the company. They also discuss what other arts organizations can learn about working with people with disabilities and how Adam and his colleagues have built a growing company with such loyalty that season tickets actually cost more per production than single tickets.
Feb 11, 2020 • 10min
CI to Eye | Looking Back: CI to Eye Episodes You May Have Missed
With more than 70 episodes, it can be overwhelming to dive into CI to Eye. This short episode highlights the archive so you can prioritize episodes that make the most sense for you. From leadership to marketing, fundraising and ED&I, there is something for every arts administrator at any career level.
Jan 28, 2020 • 40min
CI to Eye | How Do We Compete with Netflix?: Emily Simoness
Emily Simoness is the Founder and Executive Director of SPACE on Ryder Farm, a nonprofit artist residency program and organic farm located on a 225-year-old, 127-acre family homestead in Putnam County, New York. Artists from all over are invited to live and work on the farm, with the space and time they need to create their art. In this episode, Emily and Erik talk about how SPACE on Ryder Farm transformed from an idea into one of the premier centers for the development of new artistic work in the U.S. They also talk about the radical power of analog connection in our tech-obsessed world.
Jan 7, 2020 • 34min
CI to Eye | Words of Inspiration from 20 Cultural Leaders
Since CI to Eye's launch in 2017, Erik has asked each guest, "If you could broadcast to executive directors, leadership teams, staff, and board of 1,000 arts organizations, what advice would you provide to help them improve their business?" This is their "CI to Eye moment," and we’ve compiled all of last year’s moments in this special episode.
Dec 10, 2019 • 50min
CI to Eye | Fostering Change in Your Organization: Live Panel from Digital Marketing Boot Camp
At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called Fostering Change in Your Organization. You may work in an organization that fears change or does not evolve as quickly as you would like. This session asked, "How can you enact change and develop a culture that embraces innovation?" Jennifer Zaslow, Erik's executive coach and a two-time guest on CI to Eye moderated a panel that included: Terri Lee Freeman, President of the National Civil Rights Museum Andrew Haines, Director of Marketing & Communications at Seattle Rep Lynette Shy, Director of Marketing, Sales, & Communications at BalletMet
Nov 26, 2019 • 48min
CI to Eye | Should Your Arts Organization Produce a Podcast? Live Panel from Digital Marketing Boot Camp
At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the rise, we wanted to hear from arts administrators about their efforts producing podcasts. Alison Goldberg, Consultant at Capacity Interactive, interviewed three arts administrators about their organizations podcasting efforts: Laura Diffenderfer, Associate Director, Content Strategy, The Joyce Theater Elke Dehner, Director of Marketing and Communications, The Rubin Museum of Art Meg Stoltz, Digital Marketing Manager, Seattle Opera
Nov 12, 2019 • 32min
CI to Eye | Dynamic Pricing - What the Arts Can Learn from Starbucks and the Airline Industry: Sean Kelly
After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that provides automated dynamic pricing software for the performing arts. In this episode, Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.
Oct 29, 2019 • 41min
CI to Eye | Uncertainty is Keeping Your Audience Away: Peter Linett
Peter Linett is the President of Slover Linett Audience Research, a firm of social researchers who work with performing arts organizations and museums to help them become more inclusive, innovative, and relevant. In this episode, Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more significant barrier for audiences than unfamiliarity and how marketing and positioning can help audiences overcome that uncertainty. They also discuss how arts organizations can adapt to meet the needs of 21st-century audiences.
Oct 8, 2019 • 45min
CI to Eye | President of the National Civil Rights Museum: Terri Lee Freeman
Terri Lee Freeman is the President of the National Civil Rights Museum, where she works to emphasize the connection between the historic events of the mid-20th century Civil Rights Movement and the current issues affecting society today. In this episode, Terri and Erik dive into the history of the National Civil Rights Museum, how it aims to carry on the legacy of Dr. King and other leaders of the Civil Rights movement, and the museum's role in helping people connect the past to the present. They also discuss the need to be "apologetically human" by owning up to our mistakes and adopting a growth mindset.
Sep 24, 2019 • 36min
CI to Eye | The Enormous Customer Experience Opportunity in the Arts: Robert Phillips
As Director of Customer Experience at The Cleveland Orchestra, Robert Phillips leads efforts in creating a new vision for the arts and culture customer experience. He previously led similar efforts at Carnegie Hall, Lincoln Center for the Performing Arts, and The 5th Avenue Theatre. Robert has also worked in hospitality consulting for BARE International and FreemanGroup Solutions. In this episode, Robert and Erik discuss what the arts can learn from the hospitality industry and how The Cleveland Orchestra has made customer service part of its organizational culture. Robert also explains why arts organizations can benefit from focusing less on service recovery, less on "surprise and delight" and more on the everyday interactions with patrons.
