DEO's Growth Secrets Podcast for Dental Organizations

Emmet Scott - CEO, Growth Leader
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May 9, 2024 • 37min

195: Direct Mail & Digital Marketing Synergies To Increase Patient Flow & Practice Revenue

In this episode, Emmet hosts Jessie Stamp, Marketing Consultant, and Judy Webster, VP Sales & Service, both of PatientNEWS. They take a deep dive into modern dental marketing, both traditional methods like direct mail and digital strategies, covering how strategically planning your marketing efforts can help mitigate the impact of rising inflation and increase revenue. Emmet, Jessie, and Judy explore how direct mail maintains a tangible presence in a digital age, fostering brand awareness and patient engagement; the synergy between direct mail and digital efforts, and optimizing campaigns to bolster online visibility and cultivate lasting patient relationships. Learn about SEO, clicks, analyzing local demographics and practice data, and many other marketing terms/strategies to tailor your approach. From website optimization to tracking marketing spend ROI, you'll gain actionable insights to amplify brand presence and navigate the evolving marketing landscape. To Learn More About PatientNEWS Visit 👉https://patientnews.com/
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May 3, 2024 • 36min

194: Learn, Earn, So You Can Return; Copy Genius; and Other Advice with Dr. Bill Dorfman

In this episode, Emmett hosts the world's most famous cosmetic dentist and New York Times Bestselling Author, Dr. Bill Dorfman. He shares his incredible career story and entrepreneurship journey offering advice for new and experienced dental entrepreneurs alike. Emmet and Dr. Dorfman discuss mindsets and frameworks for success including: making your opportunities; when you get a great opportunity don't just take it, master it; learn, earn, so you can return; copy genius; the 10 culture; and more. Dr. Dorfman shares the entrepreneurship lessons he's learned from educating himself on business, out-of-the-box marketing strategies, and bringing in patients; how celebrities became patients at his unique practice; about the founding of his non-profit LEAP Foundation; and much more. This podcast is sponsored by Influx Marketing — The Digital Agency for Growth-Minded Dental Practices. To download a free copy of the "Identifying and Closing Your Online Profit Gaps" resource, click here 👉 https://www.influxmarketing.com/deo/
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Apr 25, 2024 • 40min

193: Why You Need Financial Clarity To Grow Your Practice & How To Get It

JW Oliver and Tanner Applegate discuss the importance of financial clarity in dental practices, from understanding profit and loss to the benefits of outsourcing CFO-level support. They emphasize the role of accurate financial metrics, technology solutions, and strategic financial structures for business growth.
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Apr 15, 2024 • 17min

192: Navigating Growth Challenges: A Conversation with Verne Harnish, Bestselling Author of "Scaling Up"

Jake Puhl, CEO of the Dentist Entrepreneur Organization, guest hosts this episode, a discussion with Verne Harnish, Founder of Entrepreneurs' Organization/Founder & CEO of Scaling Up, who is a keynote speaker at DEO Summit 2024, June 13th-15th in Orlando. Verne and Jake explore how to scale a successful business amidst economic uncertainties, focusing on pricing, compensation, and gamification strategies. Through insights from Verne with references to his best-selling books "Scaling Up" and "Mastering the Rockefeller Habits", they also consider the complexities of leadership development, emphasizing a shift towards "care ship" to foster employee engagement and organizational growth. They share actionable tips and enlightening perspectives for the entrepreneur's journey, highlight what to expect from Verne's inspiring Summit presentation, and much more. In anticipation of esteemed entrepreneurship expert Verne Harnish as DEO Summit keynote, enjoy this special offer when you register April 16th-18th, you'll get: - A copy of Verne's bestselling, "Mastering the Rockefeller Habits" book mailed to you - [THE DEO VAULT] 100+ Must-Have Dental Resources for Associates, Operations Challenges, & More - we opened our powerful library exclusively for Summit registrants - Plus use code PODCAST to get $200 off the early ticket price. Get your ticket now with code PODCAST. *Expires April 18th at midnight! Register now 👉 https://bit.ly/3PG3eZ3
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Apr 11, 2024 • 42min

191: Exploring Dental Market Shifts & Maximizing Practice Value

In this episode, Emmet hosts Brannon Moncrief, CEO & Principal of McLerran & Associates to discuss shifts in the dental industry market, particularly in light of recent macroeconomic changes like inflation and interest rate increases. They take a deep dive into the intricacies of building and sustaining successful dental organizations, in particular focusing on strategies for eventual sale or long-term ownership; aligning organizational goals with market demands; navigating practice sales, understanding buyer expectations and maximizing economic outcomes; and more. With a focus on practical strategies and real-world examples, Emmet and Brandon offer valuable perspectives on navigating the competitive and evolving landscape of group dentistry and highlight the need for adaptability and strategic planning. Interested in attending McLerran's Workshop at DEO Summit? Register Here 👉 https://bit.ly/McLerranWorkshop Connect with Brannon Moncrief: Phone: (512) 660-8505 Email: brannon@dentaltransitions.com Schedule a Free Consultation with McLerran & Associates👉 https://dentaltransitions.com/contact-us/
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Apr 4, 2024 • 38min

190: Navigating The Changing Insurance Reimbursement Landscape

In this episode, Emmet hosts Nick Noda, Group Account Executive at Kleer, to discuss the changing insurance reimbursement landscape. Emmet and Nick overview and diagnose why insurance reimbursements are not keeping up with the increasing expenses of running a practice, whether it is a crisis, and how/whether dental owners and entrepreneurs can operate more efficiently/employ other strategies to mitigate this challenge. Related topics discussed include consumer behavior, patient demands, software, the maturing DSO industry, staying competitive, economic/inflationary pressures, labor challenges, bridging the gap for patients who do not have insurance, dental membership plans, and much more. Learn how Kleer helped one DSO increase production by 150%: Download the free case study here👉 https://bit.ly/kleerpodcast For More Info Visit👉 https://www.kleer.com/
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Mar 28, 2024 • 46min

189: Women Leaders in Group Dentistry

In this episode DEO Coach Amber Nish hosts Dr. Lori Noga, founder and CEO of Tranquility Dental Wellness Center with 4 locations in Washington state; Dr. Maja Martin, co-owner and chief dental officer of Village Dental with 4 locations in North Carolina; and Camie Worley, DEO Operations Coach. They each share their career journeys highlighting their successes and lessons learned. Dr. Noga, Dr. Martin, Camie, and Amber also discuss a multitude of topics on women's leadership in group dentistry including the benefits of having women in ownership/leadership positions; the difference between how a woman leads vs. how a man leads; "Mom guilt"; the imposter syndrome; women supporting each other in leadership roles; and much, much more. Tune in for this special episode for words of wisdom and insight from some of the most amazing women leaders in the industry. Join us for growth, knowledge, and fun at DEO Summit 2024, the most powerful event in group dentistry! Get your ticket today and save $200 with coupon code PODCAST. Register now 👉 https://bit.ly/3PG3eZ3
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Feb 8, 2024 • 39min

188: Decoding Accounting & Financials for Scaling Success

Patrick Arnold and Mark Rudolph from Elliot Davis discuss accounting and finance for dental entrepreneurs. They cover benchmarking, partnerships, associate equity, compensation, margins, financial acumen, and more. They emphasize the need for tailored accounting services, forward-looking accounting, budgeting, and forecasting. They outline steps to align financial systems with practice growth, ensuring access to crucial data for successful scaling.
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Jan 25, 2024 • 44min

187: Large Practice Sales and Partnerships

In this episode, Emmet hosts Chip Fichtner, Co-founder and Principal, Large Practice Sales. They discuss what's happening in the marketplace right now; partnerships; if you're thinking about a transaction; what constitutes a "large practice sale"; ways deals are being structured currently, the difference between a DSO and an "IDSO"; and much more. Chip shares what numbers to look out for and any potential red flags when considering a transaction. They dive deep into specific financial indicators to review when evaluating a DSO's financial health, and many more financial topics. To Learn More About Large Practice Sales Visit their Website: https://largepracticesales.com/ FB Page: https://www.facebook.com/largepracticesales This Podcast is Sponsored by Large Practice Sales.
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Dec 15, 2023 • 33min

186: Revolutionizing Dentistry: Maximizing Profitability with Rectangle Health's Tech Solutions

In this episode, Emmet Scott sits down with Brian Doyle from Rectangle Health to explore the crucial topic of profitability in dental practices. Together, they navigate the landscape of Rectangle Health's innovative solutions, including post-adjudication balance collection, virtual insurance card processing, and waitlist management with patient self-scheduling. Discover how these tools simplify payment processes, automate insurance tasks, and optimize scheduling, ultimately boosting revenue and enhancing the patient experience. Doyle emphasizes the pivotal role of technology in reducing costs and increasing efficiency, making this episode a must-listen for dental professionals looking to stay ahead in the industry.

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