The Crux of the Story

What are the “four corners” companies can employ to conquer stakeholder engagement? How can companies employ expertise when releasing statements on the conflict in Gaza? How can AI be the “cure” for economic disease? Matt McDonald, President of the “data native” business consulting firm Penta Group, joins the Crux on today’s episode to provide profound insight on stakeholder engagement to economic theory.

Don Spetner, senior corporate advisor at Weber Shandwick, talks about the evolution of the Chief Communications Officer role. Where the core of public relations was once media relations, now the internet has allowed everyone to have their own “bullhorn”. Gary, Mike and Don break down two of the most controversial PR flops such as the BP oil spill live cam, as well as the newest Bud Light Campaign. Additionally, Don Spetner warns professional communicators to stop “showing their superman logo” and handling everything themselves. Tune in for more.

Have you ever heard of “forced morality?” Why do companies like Patagonia and Chick-fil-a stick to their values? How can employers show more kindness to employees experiencing grief and loss in their personal lives? On this episode of the Crux, Bradley Akubuiro talks about dexterity and nimbleness within the workplace. He tackles topics such as showing courage in corporate settings, especially during his time in the Boeing workforce. Bradley speaks on his experience as a minority leader and the emotional "tax" this role entails. Tune in to hear more about Bradley's diverse roles, the importance of millennial leaders and more.

How do public policy, business and journalism all come together to shape corporate culture in today’s climate? Today's episode tackles just that. On this episode, we are joined by Judd Legum the author and founder of Popular Information, a newsletter that is described as “unfiltered, unbought and unbossed.” He breaks down how shoplifting policies, such as the one’s in San Francisco, really relate to the phenomena called “Shrink.” Furthermore, this episode also cover’s Judd Legum’s history of creating his newsletter Popular Information and even address’s other aspects of his career including his run for office.

Jargon is at the very essence of every current corporate climate, but what do all these terms mean? On this episode of the Crux of the Story we are joined by editor, Veronica Majerol, and contributing writer, Jordyn Holman of the New York Times’s column “Shop Talk”. They break down the essence and importance of clarifying the often confusing jargon within the business world. From “dogfooding” to “impact chats”, this episode tackles defining what terms like this actually mean.

Scientist and award-winning communicator Chris Reddy from Woods Hole Oceanographic Institute joined us on The Crux to talk about effective science communication in a crisis. For more than 25 years, Chris has been called on for high profile ocean disasters including the Deepwater Horizon oil spill. He shares with us lessons learned, such as keeping the humanity of those affected in the forefront of the messaging. In a time when science has been weaponized and distorted, Chris’s perspective on clear, accurate communication offers thoughtful insight and opportunity to work together toward common understanding.

The power of trust can transform a business from top to bottom, and is proven to affect the bottom line as well. Trust is more than just a coms issue, but a strategic business issue as well. Join us for a fascinating discussion with Russell Dubner from Boston Consulting Group about his work with the C-suite to evaluate and establish trust in leading companies.

PRLab celebrates its 45th anniversary--It is the longest-operating student-run PR agency in the country. Creating a synergy between clients and students that benefits both is a key to success, leading to multiple awards through the years. Join our conversation to discuss what has changed, and what remains the same as the next generation prepares for careers in communication.

According to a recent Gallup poll, 71% of Americans approve of unions, the highest point since 1965.This week we sat down with Roy Bahat and Tom Kochan to discuss the best strategies for business leaders to deal authentically and respectfully with an organized workforce.

How can a leader remain authentic in the face of controversy or public criticism? Navalent’s Ron Carucci offers four key factors for success. Listen for a fascinating discussion on leadership, honesty, and finding satisfaction in the top spot.