Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

I am owner of Satterley Training & Consulting LLC, a firm dedicated to helping accounting professionals gain the skills and confidence to explore and adopt new accounting technology.

Developer/Strategist/Entrepreneur delivering intentional solutions for success!

My personal mission is to help CPAs and small businesses to leverage technology for their success. Once a practicing CPA I discovered a passion for technology. After years of churning out tax returns and completing audits I discovered my Hedgehog (see Jim Collin's, Good to Great) and decided to marry my passions for the accounting industry and technology. I am honored to be recognized as an industry leader on technology topics impacting CPA's. This allows me the opportunity to be a speaker at industry conferences around the country. I embrace these opportunities to educate CPA's on a wide variety of technology topics such as, cloud computing, Microsoft updates and many other topics. During my journey I have made a number of important stops. Notably, as a member of the Maryland Association of CPA's Board of Directors and ultimately Chairman of the Board. I have also participated at a variety of levels with the American Institute of CPA's. I am a regular presenter for state and national conferences, discussing technology and leadership topics for CPAs.

Karen Reyburn is a creative-minded individual who specialises in online marketing for accountancy firms. A former accountant (and a Certified Public Accountant in the States), Karen now assists accountancy firms with understanding and using online marketing to get more leads. Karen is the managing director of The Profitable Firm, a creative agency working exclusively with accountants. She and her team work with accountants all over the world, helping them understand the principles of content marketing strategy and most importantly helping them see their marketing delivered on a regular basis. Karen is a highly-sought after speaker on topics such as digital marketing, social media, SEO, and content marketing for accountants. She regularly delivers presentations for Xero, ICAEW, AccountingWeb, and more. A dual British-American citizen, Karen's past careers include working with a Glasgow-based accountancy firm, setting up and maintaining a separate consultancy division for this firm. She instigated monthly business workshops, training and facilitating business owners in marketing, strategy, and profitability. When she's got a few minutes to spare, Karen puts her creative skills to use in photography (weddings, landscape, and city photography), sketchnoting, writing, and any other artistic skill she takes a fancy to that month. Specialties: website design, content marketing, email marketing, blogging, social media, marketing plans, content marketing strategy, webinar delivery, presenting, content writing, accounting, landscape photography

Co-founder of Business Success Consulting Group, started off as a teacher actually. After finding her love for helping small-to-medium-sized business owners grow their business, she dove headfirst into consulting. For years she learned as VP at a consulting company. Then, when she was ready, in 2011 she hung out her shingle co-founding Business Success Consulting Group. Where she really focuses on inside a business is the processes and management systems of the business. This means she's looking at every process in your business from soup-to-nuts. That's whether we're talking about: business development, tax return workflow, efficiency of staff, growing pains, etc.

In this special episode of the Growing Your Firm Podcast, I discuss: How to onboard new clients to set you up for future success Steps to make sure each client doesn't become a headache later The art of setting expectations with your fresh, new client Why Having Steps to Properly Onboard New Clients is as Critical Than Ever I hammered home in Part I of this special series that before you begin scouring the city for new clients, you must have processes in place for efficiency purposes. Nothing cripples the growth of an accounting firm more than faulty processes. Remember, the worst your process is, the less clients you can take, the more staff you must hire. Loss of revenues, increase in cost. That's not what we're looking for. In Part I, I gave some tips to nail down your processes and really open up the floodgates to productivity. Now, when you're changing up your processes and (now) onboarding new clients, it's easiest to do test runs on new prospects. The reason is simple. These new clients don't know how you work, so you're not changing anything up for them. The key we do this is because: we don't want to bring in new clients into a broken system. The right processes saves a lot of time and money. One of my past guests, Stacy Kildal, was able to trim down her entire client thanks to the right processes mixed with a seamless onboarding experience. Now, she has a waitlist to work with her! She also finds clients are willing to pay more for her services. Learn more at: https://jetpackworkflow.com/growing-your-firm-onboard-new-clients/

No one is good at everything. As much as you might be in command of your core offering, chances are you can still benefit from a coach in certain aspects of your business. I help accountants get the message out about the services they offer with structured, guaranteed practice development programs. My services are designed to help professional accountants who struggle with reaching their target audiences with sharp, meaningful, and relevant information. Whether its, how to market and sell your firm's services, how to integrate financial planning into your tax practice, how to buy or sell a practice, or how to establish an online presence with social media and marketing automation, this is where I come in. If you would like to discuss how you can future proof your firm and create the 21st Century accounting and tax firm let's talk! Specialties: Marketing Accounting Services, Integrating Financial Planning Into a Tax Practice, Buying & Selling Accounting Practices, Leadership Coaching, Sales Training, Coaching & Digital Marketing Strategies

Rob has forged a niche to be the world's foremost authority on how Accounting firms can achieve peak performance. Rob believes that Accountants are the natural trusted adviser to business. He believes that technology needs content and methodology to really be useful. He believes that Accountants are not that interested in the future they are interested in what they need to do NOW. He also believes that unless Accountants change their business model then a big part of their current revenue will go the way of the dinosaur. Since 1994 he has been running businesses that specialise in helping Accountants run better, more profitable businesses. His speaking work has taken him around the world where he has spoken to in excess of 170,000 accountants. Currently his landmark strategies and products are used by accountants in over 30 countries. In 2005 he created the revolutionary coaching model called coachingclub. The coachingclub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. The vast majority of firms have doubled or tripled profits because of the program. He is the author of 2 bestselling books "Accounting Practices Don't Add Up – why they don't and what to do about it" AND "Remaining Relevant – the future of the Accounting profession". Both have received rave reviews from Accountants and industry professionals from around the world. In 2014 he released a groundbreaking cloud software solution called PANALITIX. Accountancy firms around the world use PANALITIX to get better numbers and delight their clients. Since then PANALITIX has developed marketing and sales software and an entire e-learning platform for Accountants. PANALITIX helps Accountants build great businesses. Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia with his lovely wife Natalie and 3 children.