
Conquer Local Podcast
Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
Latest episodes

Dec 12, 2023 • 29min
647: Leverage the Lighthouse Strategy to Attract High-Profile Clients | Dennis Yu
Ready to explore and build groundbreaking digital marketing strategies?In this episode of the Conquer Local Podcast, Jeff Tomlin welcomes Dennis Yu, a digital marketing expert and pioneer in search engine technology. With a background in search engine engineering and advertising, Dennis has managed over a billion dollars in ad spend for enterprise clients like Nike and Red Bull. He is known for developing the "6 Phase Dollar a Day Program," a streamlined approach to digital marketing strategies. Dennis shares insights on customer acquisition costs, the importance of high customer lifetime value, and the power of the lighthouse strategy for agency growth. He also discusses the $1-a-day strategy for testing and scaling digital marketing campaigns. Tune in to gain practical strategies and tips from Dennis' extensive experience in the digital marketing space! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dec 6, 2023 • 28min
646: Boosting Non-Profit Impact with Affiliate Marketing Tactics | Chandler Boyce
What are the strategies to effectively communicate your organization's mission and engage with your target audience?Join us on the latest Conquer Local Podcast as we chat with Chandler Boyce, Founder & CEO of The Business Co-op, a full-service agency specializing in developing custom-tailored marketing strategies for leaders.With a focus on the non-profit sector, Chandler helps organizations effectively communicate their mission and engage with their target audience. He is also an affiliate marketer, utilizing his platform to recommend and endorse products and platforms that he believes in.Tune in to learn more about Chandler's passion for storytelling and how he has helped others drive success in both the agency and affiliate marketing landscape!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Nov 29, 2023 • 26min
645: Boost Sales and Monetize Your Online Presence with Effective Strategies | Stefano Colonna
Discover the keys to effective small business marketing and sales growth in the latest Conquer Local Podcast episode!Jeff Tomlin is joined by Stefano Colonna, the Founder and CEO of Movylo, an entrepreneur with a remarkable digital journey. Stefano, known for founding multiple companies in the mobile and marketing sectors, shares insights into his entrepreneurial path. Having secured investments from angels, institutional, and corporate VCs in the US and the EU, his expertise spans three continents.In this episode, Stefano unveils the inspiration behind Movylo, a marketing automation service crafted for small and medium-sized businesses while advocating for simplicity in marketing solutions. Tune in to learn more about the need for effective lead capture to drive sales and monetize online presence, and how Movylo is transforming marketing for small businesses.To learn more about Stefano and Movylo, visit www.movylo.com/vendastaConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Nov 22, 2023 • 29min
644: Scaling Global Brands to 10+ Figures Using Omnichannel Marketing | Justin Brenner
Are you curious about the secrets behind profitably scaling global brands to 10+ figures through a holistic approach?Join us on the Conquer Local Podcast as we welcome Justin Brenner, an entrepreneur, brand builder, and community leader.With over 15 years of experience, Justin has earned a reputation as an accomplished entrepreneur and marketer. His expertise lies in developing and implementing proven strategies that have successfully scaled numerous global brands to 10+ figures. His approach is comprehensive and utilizes omnichannel tactics to drive profitability and growth.Currently serving as the Chief Operating Officer of AdLeaks, Justin plays a pivotal role in managing one of the world's largest digital marketing communities. AdLeaks has over 290,000 members across 12 Facebook groups, serving as a testament to Justin's leadership and ability to foster thriving online communities.Get ready to gain insights into Justin's journey, learn from his experiences, and discover the strategies that have made him a standout figure in the industry. Don't miss this episode as we delve into the landscape of brand building and digital marketing.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Nov 15, 2023 • 27min
643: Transform your Agency with Proven PR Strategies | Catherine Bangel
Have you wondered what it takes to blend a successful PR career with a passion for advocacy?Join us on the Conquer Local Podcast as we welcome Catherine Bangel, the founder of Bangel PR, a boutique agency specializing in PR, media, content creation, and social media management. With over a decade of experience as a former CBC and Global Television reporter, Catherine brings a wealth of expertise. Beyond her professional achievements, she founded Bangel PR when her eldest was just nine months old.Catherine's advocacy extends to supporting families with children with disabilities, collaborating with organizations like the Cerebral Palsy Association of Alberta. And her efforts have resulted in successful fundraising campaigns, securing government funding for essential drugs. Holding degrees in Political Science and Journalism, Catherine is passionate about storytelling, both professionally and personally.Tune in to discover her inspiring journey, blending entrepreneurship, PR prowess, and a commitment to positive change!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Nov 8, 2023 • 24min
642: LinkedIn Strategies that Double Lead Generation | Geoff Chaney
Geoff Chaney, a SAAS veteran, shares LinkedIn lead gen insights. Discussed: Castanet's agency-first model, strategic partnerships, genuine engagement, and maximizing LinkedIn impact. Case study on leveraging unique value prop for lead gen. Importance of nurturing relationships through personalized engagement on LinkedIn. Insights on using Castanet for genuine conversations and relationship maintenance.

Nov 1, 2023 • 27min
641: Mastering Success in Finance: Insights from a Renowned Business Coach | Geraldine Carter
Are you ready to conquer the world of finance and find the perfect work-life balance?In the latest episode of the Conquer Local Podcast, we're thrilled to introduce Geraldine Carter, a renowned business coach specializing in helping overworked solo CPAs and firm owners achieve a better work-life balance without sacrificing revenue.With over 100,000 downloads, her podcast, "Business Strategy for CPAs," ranks among the top ten podcasts for financial professionals on Apple Podcasts, providing invaluable insights and guidance.Geraldine holds a BS in Engineering from Cornell University and is a co-founder of a company where her cashflow forecasting models have made significant contributions to climate change efforts. Beyond her impressive career, she enjoys outdoor adventures like mountain biking and chasing after her two children in Ketchum, Idaho.Join us on the Conquer Local Podcast to learn from Geraldine Carter as she shares her insights on achieving balance, revenue, and life satisfaction in the finance industry.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Oct 25, 2023 • 28min
640: Boosting Consultancy Success: Strategies for Navigating Today's Business Dynamics | Chris Knudsen
Ready to uncover the secrets of thriving in the dynamic world of entrepreneurship?Join us in welcoming Chris Knudsen to the Conquer Local Podcast. As a published author, university instructor, inventor, and consultant, Chris brings a wealth of experience, currently serving as an independent fractional CMO and CEO at StoicYeti, an advertising agency with a direct-to-consumer focus.With a successful tenure as the former CMO of Purple Mattress and experience in founding and selling businesses, including 3DplusMe, a venture-funded consumer 3D printing and scanning company, Chris is also the author of the book "Trust Me, I'm a Consultant."His primary consulting focus is to help businesses and ideas thrive in an ever-evolving technological landscape. Tune in to learn from Chris's remarkable journey and gain insights into his experiences that have influenced the worlds of business and technology!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Oct 18, 2023 • 26min
639: Key Steps and Strategies to Prepare Your Agency for Sale | Richard Parker
Today, we have industry expert Richard Parker joining us to chat about Mergers and Acquisitions. With over three decades of experience, Richard has been turning business aspirations into reality, leaving a significant global impact through his renowned program, 'How To Buy A Good Business At A Great Price.' This transformative program has made its mark in 80 countries, selling over 100,000 copies and empowering countless aspiring business owners.Richard is not only a program creator but also a hands-on business acquirer. He's been at the helm of 13 acquisitions, ranging from $50,000 to over $200 million. In addition to his hands-on experience, he has played advisory roles in transactions surpassing $2 billion. Richard's insights and know-how have earned him recognition in top-tier publications like Forbes and The New York Times. He's even authored more than 300 articles, showcasing his authority in the field.Join us as we dive deep into the world of mergers and acquisitions. Get ready for invaluable insights and expert advice that could transform your business aspirations into reality!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Oct 11, 2023 • 26min
638: Achieving Agency Success with Direct Mail | Brian Davidson
Join us as we explore the power of direct mail in the digital age with our guest, Brian Davidson. With over two decades of marketing experience, Brian's expertise spans both traditional and digital realms. He excels in creating comprehensive marketing strategies that boost sales and customer loyalty, benefiting clients from national banks to local restaurants.Behind Brian's remarkable success is a deeply personal motivation. Witnessing a friend's failure due to poor marketing inspired Brian to establish Light Switch Media, a visionary agency focused on empowering business owners with time-saving solutions to foster genuine, impactful relationships, growth, and success.Brian's mission is to bridge the gap between Main Street businesses and corporate marketing agencies, fostering authentic one-on-one relationships. Whether you're a local gem or an aspiring entrepreneur, listen in to learn how Brian Davidson and Light Switch Media are propelling businesses to new heights! Giveaway: Download the eBook: 7 Step Online Marketing Plan eBook (https://zfrmz.com/hCCZftGXyFzOoYtxMT8F)Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.
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