Conquer Local Podcast

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the discussion on Facebook, LinkedIn, and Twitter! #conquerlocal — Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industrywide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, and LMA’s strategic consulting practice. Previously, Williams was a Senior Analyst and Vice President of Strategic Consulting at BIA/Kelsey, where he managed the company’s consulting division. He has led projects for AT&T, Constant Contact, Google, Time-Warner Cable, and Yahoo!. He has also advised local media companies such as GateHouse Media, Advance Digital, CNHI, Raycom, and Valpak He also previously led business development and strategy for two venture-backed technology companies, Vendasta and Main Street Hub. Williams’ insights have been cited by The New York Times, The Wall Street Journal, USA Today, Digiday, Bloomberg, FOX Business, and the BBC, among others. He is a frequent speaker at industry conferences and corporate meetings. He has written extensively on creative destruction and disruptive media. His work has been published and taught by the Columbia Journalism School and the Yale School of Management.

This week, George visits 411.ca headquarters in Toronto, Ontario, Canada, for the relaunch of their small business solutions to help them better serve their whopping 500-700 new clients every month. Hear him speak with VP of Strategy and Business Operations, Mike Giamprini, to receive some fantastic details on how Mike and his team are motivating salespeople, from new-hires to experienced managers, and how they're growing revenue with their high-performing sales & service teams – all focused on helping Canadian local businesses win in their markets. Listen now, and don't miss an episode by subscribing NOW on iTunes and Google Play. Original post: https://www.conquerlocal.com/podcast/104-motivating-salespeople-pivoting-needs-based-selling-featuring-mike-giamprini-411-ca Discuss on LinkedIn: https://www.linkedin.com/company/conquerlocal/

If you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what you should be doing instead. https://www.conquerlocal.com/podcast/103-becoming-iron-man-george-learned-life-altering-surgery/

This week George talks with sales innovator David Little, who was recently promoted to SVP of Enterprise Sales at Comporium Communications, a telecom company with over 300 salespeople providing television, internet, and home security solutions in South Carolina. Listen as they dive into what has allowed his sales teams to transition into trusted local marketing experts and drive his company’s growth in an extremely competitive industry.

In the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In this podcast, you’ll find these takeaways and more: 1. How much time should you spend learning every day? 2. What part of your sales process needs to adapt in 2018? 3. What kind of research and strategy planning is necessary to stand out in the eyes of your prospects? For all that, including what’s so special about Kyle, Saskatchewan and other great nuggets, listen now.

George Leith is going to be speaking with experts around the world, giving you everything you need to start or grow your digital marketing agency.