105: Proving Performance & Going Beyond Product Peddling — with Jed Williams

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the discussion on Facebook, LinkedIn, and Twitter! #conquerlocal — Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industrywide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, and LMA’s strategic consulting practice. Previously, Williams was a Senior Analyst and Vice President of Strategic Consulting at BIA/Kelsey, where he managed the company’s consulting division. He has led projects for AT&T, Constant Contact, Google, Time-Warner Cable, and Yahoo!. He has also advised local media companies such as GateHouse Media, Advance Digital, CNHI, Raycom, and Valpak He also previously led business development and strategy for two venture-backed technology companies, Vendasta and Main Street Hub. Williams’ insights have been cited by The New York Times, The Wall Street Journal, USA Today, Digiday, Bloomberg, FOX Business, and the BBC, among others. He is a frequent speaker at industry conferences and corporate meetings. He has written extensively on creative destruction and disruptive media. His work has been published and taught by the Columbia Journalism School and the Yale School of Management.