Conquer Local Podcast

Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.We welcome the Conquer Local Podcast's first Producer, Brock Andony. Brock started as an intern and now is a Content Marketing Strategist at Vendasta. He brings to life what it means to write a "Big Rock" content piece and the power it holds to continue to bring value and leads for your organization. Brock brings some shocking stats with him - 61% of Marketers say lead generation is their top challenge and 55% spend half their marketing budget on obtaining leads. He shares why organizations need to develop Big Rock pieces of content, create a release strategy, continue to gain leads of a large piece of content, and share what's next for lead generation.Get the guide here.Brock is basically a digital marketing Swiss Army knife. What started as a childhood passion for fine arts has blossomed into an affinity for the more imaginative parts of demand generation. His expertise spans email marketing, performance content marketing, content syndication, paid ad strategy, SEO, web design, and everything else you need to generate leads in today's business landscape. From co-founding early-stage startups, to winning the largest cash case competition in Canada, to pioneering new content strategies at large enterprises, he is always looking for the next immovable obstacle to overcome. Oh, and he also answers to Archie—for obvious reasons.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Small and medium businesses can learn how to leverage the power of Amazon with our help. We are bringing Lisa McNab, CEO & Co-Founder at Canbaba Network—Canada's only wholesaling and dropshipping marketplace. One of the things the Conquer Local Podcast has made its mission here in the first six months of the year is to align around the user journey that we are seeing as common themes in our channel partner network worldwide. We all know is that e-commerce has now come to the forefront. We are learning that people are thirsty to learn more about best practices around e-commerce. Business owners are trying to figure out, and they have this e-commerce entity now, how can we help really make it hum? How do I turn it into a store that rivals the revenue that I get through my physical doorway? Lisa McNab will give the inside scoop on how to compete with dropshipping and how to Leverage the Power of Amazon.Lisa's goal is to unlock Canada’s manufacturing through ecommerce to make it more efficient for business buyers to buy high-quality unsaturated Canadian products for low Canadian dollars.In 2013, Lisa graduated from Okanagan College in Kelowna, BC, with a business degree majoring in marketing with minors in international business, linguistics, and opera. She did 4 exchanges in Quebec, France, Croatia, and China. Her love of travel and language mixed with business has fueled her supply chain passion.Lisa has spent almost a decade learning about and participating in online product sales on Amazon, Shopify, eBay, social media networks, and many more. She's one of the few people in Saskatchewan's whole province that is a dedicated Amazon merchant and wholesaling ecommerce specialist. She's looking forward to revolutionizing businesses worldwide with Canbaba’s unlimited marketplace syndication and leveraging tools.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

To reduce churn is an ongoing struggle and will continue to be for however long your company exists. But that doesn’t mean that you should give up the fight.This week on the Conquer Local Podcast, we have Josh Glantz, former CEO of SinglePlatform which was acquired by Tripadvisor. In this episode, Josh gives us a little bit of everything, so get ready for it. We explore retention strategies, reduce churn, the Do it For Me model, inbound sales strategies, and Josh digs into what he looks for when interviewing a potential employee, if they fit in the culture, and if they have grit.Josh Glantz has 20+ years of experience scaling teams and businesses. Successfully selling, acquiring, and integrating several during his career, Josh most recently led SinglePlatform through its sale to Tripadvisor. Josh was the CEO at SinglePlatform for more than 4 years and turned around its financial performance making SP a Rule of 40 company. Before SinglePlatform, Josh led the digital business at the iconic marketer Publishers Clearing House. During his 4 years leading that organization, Josh’s team achieved 5x revenue growth to more than $100MM while delivering significant margin contribution to the parent company. Josh is an active fundraiser for cancer research and started an open water fundraising event that has raised more than $20MM for research and treatment.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a directory of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers.George Leith is back for another Master Sales Series for Prospecting 101. He uses his sales experience of 30+ years to share what works and what doesn't from tried and tested methods. George shares different tactics, failures of unsuccessful attempts and digs deep to show each tactic's value. The historical reference of the term “prospector” refers to individuals' effort to find gold by scanning creek beds and rock formations. When flecks of gold were spotted, the prospectors would spend time sifting through dirt to find the valuable nuggets. That’s what modern-day sales prospectors do – sift through large lists of potential customers to try and uncover those who are interested and ready to buy.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers.Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith, walks through six steps in finding your ideal customer.BrainstormingSurveying existing clientsDigging through Google AnalyticsSocial listeningSocial media analyticsSpy on your competitorsJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has.Our first guest of Season Four is none other than Stephen Defina; Stephen is the VP of Revenue, GTM at Clearbanc. He joins us this week to discuss what it means to be a sales mentor, how to do it with a team and one-on-one. Stephen refers to himself as the pusher, and he isn't afraid to keep pushing his mentees to keep striving for more. Now more than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to finding a sales mentor as a solution—that and more on this episode of the Conquer Local Sales Podcast.Stephen Defina is the VP of Revenue, GTM at Clearbanc, the world's biggest ecommerce investor. Clearbanc has invested $1 billion into 3,300+ ecommerce and software companies using data science to identify high-growth funding opportunities in less than 24 hours. This data-driven approach takes the bias out of decision making and has helped fund 8x more female founders than traditional VC. In his time at Clearbanc, Stephen has helped grow the sales team and revenue while funding some of the most exciting brands in ecommerce, including Haus, The Sill, and Untuckit. Prior to Clearbanc, Stephen has been the VP of Sales at 4 different startups, two of which, TradeGecko and Yodle, have been acquired for a total of over $430M. Stephen is also a founding member of the Toronto Revenue Collective, a private members-only organization consisting of top senior commercial leaders in the Ontario area.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Welcome to Season 4 of the Conquer Local Podcast.Our host, George Leith, wants to share a special message to all of our listeners. Happy New Year, Conquerors!Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020.As we say so long to 2020, we bring back Brendan King, co-founder and CEO of Vendasta, to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and season 3, we look at the necessity for remote work, accelerated online e-learning, and what predictions Brendan has for 2021.Intense, boisterous, imaginative. Brendan is the innovative force of the company. Responsible for providing the vision, thought leadership, and business strategy, Brendan’s ability to focus on the big picture while maintaining quality on the finest details facilitates Vendasta’s success.Prior to co-founding Vendasta, Brendan proved his worth through many business ventures, including founding two other successful companies, one of which was nationally franchised. He also provided the entrepreneurial force behind Point2 Agent, a real estate software, where he grew its membership to over 165,000 agents and brokers in 85 countries. Brendan and Vendasta are almost synonymous. Both are governed by four core values: drive, innovation, respect, and agility. Brendan is extremely passionate about upholding these core values while leading Vendasta down a path of innovation to become the number one provider of essential brand management products.The company has been recognized for its steady growth by Deloitte Fast 50 (Canada), Deloitte Fast 500 (North America), Profit 500, and Branham 300 programs and as a Local Visionary in marketing by Street Fight Magazine.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith, discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies—is a long-term, 10 to 25-year goal. But it’s more than just a goal. We’re talking about a challenge that is so audacious, outside-the-box, and hairy that it might feel as if you’d never achieve it. We’re talking about a ‘put a man on the moon’ level goal here.  Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer.Janice Christopher, Founder of the Janice Christopher Agency and Executive Coach—also known as The Queen Bee of Marketing—is this week's guest. Janice brings her fiery personality to share with our listeners that it's ok, smart, and necessary to say no to potential customers who don't fit your ideal customer profile. Janice shares her stories about when she had to say no to a potential client and why it was imperative.Janice Christopher is no stranger to marketing, with 30 years of sales and brand management experience. Formerly a Certified Financial Planner, Janice decided to spread her wings and become a marketing​ consultant for small- to medium-sized businesses. As a business owner herself, she knows how to listen to clients, identify their needs – and then develop a strategy to help them WIN. Janice is competitive, relationship-oriented, and smart – out to sting the competition and get customers swarming to your door. Known as the Queen Bee of Marketing, Janice’s sweet-spot is taking the mystery out of marketing strategy and bringing the buzz to her client’s brands.Coffee talk: Bulletproof is bestPet peeve: Dusty dashboardsNever leaves home without: Fashionista accessoriesIdeal holiday: A tropical island with an umbrella drinkJoin the conversation in the Conquer Local Community, and keep learning in the Conquer Local Academy.