The Product Boss with Jacqueline Snyder

We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and meet your customers where they're at.So, join us as we delve into the upcoming season change and provide strategies to better understand and cater to your customers' evolving needs and wants.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.So, get ready to dive into business financial literacy and learn how to become cash confident with our amazing guest, Melissa Houston!Don't forget to enter our giveaway to have a chance to win a copy of Cash Confident- there will be 10 lucky winners! Enter here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at shemeansprofit.comRead: Cash ConfidentWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.This episode is all about breaking stereotypes, supporting AAPI-owned businesses, and understanding the unique experiences of AAPI entrepreneurs. So let's dive in and explore how we can all learn from and uplift the voices of AAPI business owners in our community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Support Jenny’s business at sippingstreams.com and see her amazing free tea resourcesWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:Bala Bangles’ major potential for the walking economy and need for social capitalThe Mad Optimist confusing marketing strategy and the effects of not putting the customer firstTenikle’s lack of a distribution engine and branding opportunitiesIf you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen to Another BiteConnect:Website: theproductboss.comInstagram: @theproductboss

Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductboss

Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductboss

Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductboss