

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Jul 31, 2023 • 30min
495. Tips for Instant Confidence to Put Yourself Out There
We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 27, 2023 • 22min
494. How to Get Your Products in Front of People
As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 24, 2023 • 15min
493. Just Jacq: The Problem with This Etsy Coaching Advice
Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.So let’s explore the complex world of Etsy coaching and help you distinguish the wheat from the chaff. After all, it's about what makes sense for your business, not just Etsy.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 20, 2023 • 22min
492. Where to Work ON Your Business Instead of IN Your Business Right Now
Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and focus on working ON your business, rather than simply working IN it.Join us as we debunk the myths of the J-month slump, and empower you with strategies to utilize this time effectively. Remember, your business isn't broken - it's just time to approach things differently. We're here to guide you through it.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 17, 2023 • 39min
491. Learn to Shine on Video with Natasha of Shine Online Podcast
Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.So join us as we delve into the world of video with Natasha Pierre. We'll explore how she used Reels to grow her audience exponentially, and she'll share tips on how you can do the same. Because, let's face it, the world is watching, and it's time for your business to shine!Resources:Learn more at shinewithnatasha.comFollow Natasha on Instagram: @shinewithnatashaListen: The Shine Online PodcastWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 13, 2023 • 17min
490. Just Jacq: Keep Your Day Job and Grow Your Product-Based Business
Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.Join us as we delve into three strategies that will help you maintain your full-time job while growing your product-based business.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

14 snips
Jul 10, 2023 • 20min
489. Mid-Year Reflection: Rose, Bud, Thorn
Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we believe this episode will impart insights and takeaways that will benefit everyone.Get your pen and paper ready and prepare to engage in a meaningful mid-year check-in. It's time to pause, reflect on your current situation, and visualize where you intend to steer your business in the coming months. Let's dive in and embrace this time for reflection and strategizing – your future self will thank you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 6, 2023 • 21min
488. Just Jacq Q&A - Staying Small & Pricing Your Time
Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracing the size and scope of your business and how you can measure success beyond just financial metrics.Remember, if you want to ask us anything or have your questions answered on the show, make sure to follow us @TheProductBoss or @thejacquelinesnyder. And if you're part of Multi-Stream Machine, keep an eye out for opportunities to ask us questions during our live podcast recordings.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Clockwork for Product Bosses with author Mike MichalowiczConnect:Website: theproductboss.comInstagram: @theproductboss

Jul 3, 2023 • 25min
487. "But, I'm A Creative"
Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.Let's get to the heart of the matter. How can you balance your creative impulses with the practical demands of running a successful business? Is it possible to feel fulfilled as an artist while still achieving your business goals? Trust us, it's not only possible – it's the pathway to greater success.So, whether you're a newcomer or a seasoned entrepreneur, join us today as we help you navigate the sometimes chaotic, always exciting world of creativity and business. Let's debunk some myths, focus your creative energy, and steer your business towards greater heights.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jun 29, 2023 • 22min
486. Just Jacq: Ask Me Anything about Business, Motherhood and Blending it Together
Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.So, buckle up and let's dive into this Q&A episode, offering answers to real questions that might be crucial to your own journey. Welcome to the Jacq-a-sode experience!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss


