

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Aug 8, 2024 • 56min
610. “After 7 years, I know it’s time to do things differently to reach the next level, but I don’t know where to start!” | Coaching Session
Welcome back, product bosses! We have another inspiring coaching session with Jen, the founder of Scenery Bags, who upcycles Broadway sets into unique bags and accessories. If you’re feeling stuck or like you don’t know where to start to reach that next level in your business, then you’re in the right place! Jen is celebrating the seventh anniversary of Scenery Bags and while she has had some incredible success so far, she is now facing the challenge of how to scale her business, best practices for managing inventory and venturing into wholesale. Together, we dive deep into pushing your boundaries and taking risks in your business, the importance of having solid systems in place (shoutout SOPs!), and creative strategies to elevate her brand and position her product in a way that attracts both theater and non-theater goers!Tune in as we figure out Jen’s next BEST step to reach her next level and discover actionable tips for scaling your own product-based business while staying true to your products and brand!Resources:Learn more about Jen's business at Scenery BagsFollow Scenery Bags' journey on InstagramNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Aug 5, 2024 • 40min
609. How to Blend an 8-Figure Business and Motherhood with Natalie Ellis of Bossbabe
Welcome back, product bosses! We have such a powerful episode for you and I am SO excited because today’s episode features my business mentor and friend, Natalie Ellis of Bossbabe! Lately, I’ve been so inspired by how well Natalie manages and blends her 8-figure business with motherhood that we had to talk about it to show you that it IS possible, even when it feels like it isn’t!Together, Natalie and I dive into our journeys, both business and personal, and discuss the challenges and dynamics of being a CEO and mother. We also dig deeper into feminine and masculine energies and how when you allow yourself to embrace your feminine energy and integrate it with your masculine energy, you’ll start to experience a more balanced life and greater business success.Plus we talk further about how we are both the primary breadwinners in our families, how we navigate that role, and the value of community and transparent conversations to not only be the best bosses, but also the best mothers we can be to our children! No matter where you are in your business journey, this episode is packed with SO many amazing tips about how to find your blend between your business and personal life so that you can experience true happiness and success in all areas of your life!Resources:Follow Bossbabe on Instagram. Learn more about Bossbabe here.Listen to and follow the Bossbabe Podcast where Natalie discusses motherhood, business and everything in between!Need help with hiring? Grab a copy of "Buy Back Your Time" by Dan Martell for learning how to effectively delegate tasks and hire the right people for your business.If you want to try Gloci (trust me, you do because it’s an amazing product!), you can get 15% off by clicking here and using the code JACQUELINESNYDERNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Aug 1, 2024 • 52min
608. “My business is growing, but I’m very reactive and I don’t know how to break through that.” | Coaching Session
Listen up, product bosses! I’m back with another exciting coaching session for you today with Bethanne of the Mighty XO, who makes and sells topical magnesium products for women to help them sleep better, stress less and feel like the best version of themselves! If you’ve been struggling with figuring out how to stop thinking like someone who is in the corporate world and instead shift your mindset to being the boss of your business, then you’re in the right place!Bethanne has been doing her business full time for the past four years and is realizing that she wants to grow her business, but she’s scared because she has limited time and she feels like she’s always too reactive which is starting to cause issues as the volume of her orders go up. She wants to keep scaling her business, but she’s not sure how to break through being so reactive or even what her next steps are.Together, we dive deep into hiring and why you may need to, even if you feel like you can’t afford it, the importance of shifting your mindset from thinking like a person working in the corporate world who reacts to everything to really stepping into the boss of your business and being proactive, and why knowing which products your customers are buying will help you create irresistible offers for both new and existing customers.Tune in as we discover Bethanne’s next BEST steps to take to start creating a plan that will allow her to continue successfully growing her business and making the most of the time she does have, while being a single mom to a preschooler!Resources:Learn more about Bethanne’s product at the Mighty XOFollow Bethanne’s business journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 29, 2024 • 48min
607. From Burning Out to Burning Bright: How to Master Your Mindset to Overcome Burnout with Jessica Zweig
Welcome back, product bosses! We’re so excited for today’s podcast episode because we have a very special guest and friend- Jessica Zweig, founder of Simply Be and author of "The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, Illuminate the World." In this episode, Jacqueline and Jessica discuss how you can name, claim, and reframe your inner darkness in order to unlock your infinite potential. Together, they dig deep into finding balance, avoiding burnout, and reclaiming your feminine power. They also talk about the importance of leaning into your feminine energy, recognizing early signs of burnout (and how to prevent full blown burnout!), and why you truly are the only one who can control your own happiness in life. Jessica opens up about her journey through financial rock bottom, rapid business growth, and the pitfalls of hustle culture. She emphasizes the importance of honoring your body while building a business and setting boundaries to achieve balance. Jacqueline and Jessica also explore the transformative power of receptivity and positive energy.Don’t miss this episode filled with actionable tips that talks all about balance, blending, boundaries and how you can master your mindset to overcome burnout and allow money and success to flow through you! Plus, Jessica’s book releases on 8/6 so we’re hosting a giveaway where you have the chance to win 1 of 5 copies so that you can step into your most successful self. Be sure to check the resources below to enter.Resources:Get Jessica’s book, The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World.Learn more and join to attend Jessica’s virtual Breakthrough Global Summit.Connect with Jessica on Instagram.Enter for your chance to win 1 of 5 copies of The Light Work by leaving a podcast review and sending us a screenshot of your review to hello@theproductboss.com or DM us your screenshot on Instagram @theproductboss.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 25, 2024 • 1h 13min
606. “My sales are down 30%, how do I get more people to discover my business?” | Coaching Session
Welcome back, product bosses! I have another amazing coaching session for you today with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!Breanne and her mom have been getting most of their sales from in-person events, but they don’t have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate!Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back!Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.Resources:Learn more about Breanne’s product at Texas Cork Company Follow Breanne’s business journey on InstagramAccess your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time. Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 22, 2024 • 59min
605. The Key Foundations Most People Skip Over When Starting a Product Business
In today’s episode, I’m so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Samoa Saleebey, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business.We discuss key strategies, such as understanding your niche, nailing your ideal customer avatar, tailoring products to meet your customers' desires, and creating irresistible offers that make your brand stand out in a crowded market. Plus I’m sharing actionable tips on perfecting your brand messaging, pricing, and product focus. You’ll also hear me dive deeper into my personal growth journey and the pivotal role mentorship has played to help get me where I am today. Don't miss out on these invaluable insights that can help you grow your business beyond your wildest dreams! Resources:Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 18, 2024 • 60min
604. “90% of my sales come from selling in-person, how do I start selling more online?” | Coaching Session
Listen up, product bosses! I’m back with another exciting coaching session for you today with Billie of Billie’s Soap, who is business partners with her dad, and together they sell high-quality, scientifically-backed, natural skincare products to help you feel confident and comfortable in your skin, no matter what your skin type is! If you’ve been struggling with figuring out how to transition your in-person sales to online, then you’re in the right place!Billie and her dad do amazing at in-person events, so amazing in fact that 90% of their sales come from in-person, but they are both getting tired from all of the traveling they have to do to make this happen which is why Billie is wondering how they can start to lean more into online to continue growing their business.Together, we dive deep into brand awareness, no matter what stage your business is at, why wholesale might be her next best sales channel and the importance of tapping into your existing customers to increase your sales (hint: this is why you have an email list!).Tune in as we discover Billie’s next BEST steps to take to start pivoting towards more online sales in order to grow her business to that next revenue level (aka the seven figure mark)!Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.Support Billie’s business by clicking here and use the code THEPRODUCTBOSS for 20% off your entire cart. If you or someone you know is going through active treatment for cancer or you're at the end-stage and not doing treatment, you can email support@billiessoap.com to receive your free jar.Follow Billie’s Soap on Instagram: @billies.soap.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Jul 15, 2024 • 16min
603. The #1 Lesson You Can Learn from Amazon Prime Day to Increase Your Sales in July
Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it!So what’s the reason?! Well there’s been a long time saying that J months are slow for product-based business owners, especially in the month of July, because not a lot of people are looking to buy or spend money during that time. So Prime Day was created to incentivize people to buy more during a month they don’t typically shop in!In this episode, we dive deeper into what you can learn from Prime Day, how you can get your products on Amazon, if you want to, and how you can take advantage of Prime Day to create offers and promotions for your products, even if you aren't selling on Amazon! You don’t want to miss this episode.Resources:Are you ready to never feel behind big box stores again by knowing the right products to put in front of your customers at the right time?! Grab our customizable Selling Cycle, where we'll walk you through what you should be marketing and when, for ALL times of the year. Click here to grab your Selling Cycle today!Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge which starts TODAY!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 11, 2024 • 1h 4min
602. “Help! I’m trying to do everything and hoping something sticks- but it’s not working.” | Coaching Session
Hey, product bosses! I’m back with another incredible coaching session for you today with Ines of Barkin’, who sells stylish and practical feeders and treat pouches for you and your pup! If you feel like you’ve been throwing spaghetti at the wall or trying to do everything, but nothing is working, then this episode is for you!Ines has been seeing steady growth through wholesale but feels like she has been spreading herself too thin trying to figure out how to continue growing and increasing her sales, especially when nothing seems to be working.Together, we dive deep into why you need to determine your specific path to profit, the importance of knowing your data and numbers, and why sometimes making small tweaks and refining what you’re currently doing is actually what’s going to make the biggest difference!Listen in as we discover Ines’s next BEST step to make the biggest impact in her business and why oftentimes it’s not about doing ALL the things, but rather becoming really focused and getting really good at what you’re already doing to reach that next level in your business. Resources:Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.Support Ines’s business by clicking here.Follow Barkin’ on Instagram: @shopbarkin.Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!Connect:Website: theproductboss.comInstagram: @theproductboss

Jul 8, 2024 • 25min
601. The #1 Thing That Has Changed My Life This Year
If you’ve ever heard me say “usually the biggest obstacle getting in the way of your dreams or growth is actually yourself,” but you aren’t really sure what that means then listen up. In today’s episode, I’m sharing the #1 thing that has changed my life this year and chances are, it’s not what you think!As a business owner, we’re often taught that to be successful we have to hustle hard, nonstop and for years on end. And well yes, this is true to an extent, there’s an entire piece missing that’s going to be the game changer for you reaching the level of success you’ve been looking for. Today, we dig deeper into that missing piece and why if you truly want to reach your dreams, you need to be pouring into your cup to not only nourish your business, but also your body and soul.In this episode, we discuss how to merge self care, and truly understanding who you are as a person with your goals for your business to expand your experiences and truly transform into your future self. When you begin to transform and truly lean into the energy of the universe providing for you, you allow yourself to open up and be fully accepting of everything you’ve imagined. And I want to help you do this at The Product Boss Expansion Retreat this August, at my house in Los Angeles. You can find all of the details and save your spot here. You don’t need to do this journey alone, product boss, let’s experience this transformation and expansiveness together!Resources:Did you know that your dream life is closer than you think? Come spend 2 magical days of immersion with me, at my home in sunny Los Angeles, where you’ll be supported, guided and connect with other superstar product-based entrepreneurs like you, and work on building and transforming your business in a new way so that you can live the life you've always dreamed of. Click here if you are ready to dream big, pursue your passions, and create a life of unlimited possibilities!Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: Hubspot’s Inbound ConferenceVisit INBOUND.com to see the lineup and grab your tickets today. INBOUND.COMImperfect Action Listen to Imperfect Action wherever you get your podcasts.Imperfect Action Podcast


